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9 Mar 2017

What is meaning of bootlegging in pharmaceutical advertisement and Promotion?

Celebrity advertisement is a quite common in the pharmaceutical brand promotion which drags quick and prompt attention for the brand. Celebrity endorsement helps in brand equity development process. Second objective is name recognition for the brand. which allows the company to achieve larger sales and profits.

Let’s understand bootlegging. This is a mistake many time in happens knowingly or unknowingly even in pharmaceutical field.

Using a famous person’s image to sell products or services by focusing on the person’s money, popularity, or fame to promote the products or services. If the famous person agrees to allow his or her image to be used, it is termed a celebrity endorsement. If the famous person’s image is used without his or her permission, the products are termed “bootleg” or “knock-offs.”

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