Inbound Marketing is the process of attracting the attention of prospects, via content creation, before they are even ready to buy; it’s one of the best and most cost-effective ways to convert strangers into customers and promoters of your business.
Outbound marketing is the traditional form of marketing where a company initiates the conversation and sends its message out to an audience. Outbound marketing is the opposite of inbound marketing, where the customers find you, mostly through various paid and natural search engine marketing efforts.
Outbound marketing examples: Sales promotion by sales representatives, Tradeshows, TV commercials, radio commercials, print advertisements (newspaper ads, magazine ads, flyers, brochures, catalogs, etc.), etc.
Inbound marketing like content creation has immense importance in even in pharma business. For example web promotion of pharma brands.
For example, imagine you are launching analgesic spray, probably your business plan should have great deal of the followings –
- Brand Webpage in your corporate site
- Brand Portal – Seperate site for your brand
- Search engine optimization for your brand webpage and portal – so that content can be found by consumer
- Adding educational content for optimizations
- Paid search strategy
In other word, in bound marketing is nothing but digital marketing strategy. Infact all big pharma companies involved in digital marketing.