NCK Pharma » Innovation of paackaging in pharma branding

Case Study: Packaging Innovation as a part of product differentiating strategy in pharmaceuticals

Posted on11 Dec 2015

Tagscase study of packaging innovation, Daiichi Sankyo Espha, importance of packaging in branding, Innovation of paackaging in pharma branding, packagaing innovation in generic drugs, PTP (Press Through Packages) Sheets, What is GS1 data barcode?

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Daiichi Sankyo Company, Limited (hereafter, Daiichi Sankyo) is introducing new generic drugs under generics subsidiary, Daiichi Sankyo Espha, Product name Therapeutic category...

Innovation of paackaging in pharma branding

Case Study: Packaging Innovation as a part of product differentiating strategy in pharmaceuticals

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