Insight on EU’s safety features of unique identifier & anti-tampering device on outer packaging require for medicines
As of 9 February 2019, most prescription medicines and some over-the-counter medicines for human use supplied in the European Union are required... Read More
Pfizer’s launch of Gelusil’s ready-to-consume sachet
Posted on04 Mar 2016
TagsDigene Fizz, Gelusil, Gelusil sachet, Gelusil's ready-to-consume sachet, importance of packaging in branding
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Pfizer’s GEP (Global Established Products) division in India recently announced the launch of its largest selling antacid Gelusil liquid in a ready-to-drink,... Read More
Case Study: Packaging Innovation as a part of product differentiating strategy in pharmaceuticals
Daiichi Sankyo Company, Limited (hereafter, Daiichi Sankyo) is introducing new generic drugs under generics subsidiary, Daiichi Sankyo Espha, Product name Therapeutic category... Read More