Case Studies: Forced Re-branding in pharmaceuticals due to unfortunate connotations
Tata Motor force to change the brand name Zica. The Indian carmaker Tata Motors has decided to change the name of its... Read More
Case Study – DRL’s Rebranding Exercise
Dr Reddy’s Laboratories in July, 2015 announced the launch of its new visual identify and brand with a heart symbol, that the company... Read More