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Tag

brand positioning

Brand Positioning: GSK Consumer Healthcare Ltd launches Horlicks Protein+

Posted on19 Mar 2018

Tagsbrand positioning, Horlicks, Horlicks Protein+, pharma brand positioning

Comments0

GSK Consumer Healthcare Ltd, the maker of Horlicks, is making another attempt to diversify. The company is set to launch Horlicks Protein+,...

What is the meaning of Brand Positioning?

Posted on18 Sep 2014

Tagsbrand positioning, unique selling preposition

Comments0

Brand Positioning also called as Unique Selling Preposition. Brand Positioning is how a product is perceived in the mind of consumer in...

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