Serum Institute of India, one of the world’s largest vaccine manufacturers, has roped in noted actress Kareena Kapoor Khan as the brand ambassador for Swasth Immunised India – a nationwide vaccination and immunisation campaign.
Launched by Serum in association with Network18, the campaign will focus on building a robust network to spread awareness regarding the need of childhood immunisation leading to a healthier India.
The year-long campaign will witness Kareena advocating the urgency and need of vaccination among the marginalized sections of the society. Vaccination is the most cost-effective method to tackle life-threatening diseases.
In the recent past India has successfully eradicated polio and small pox via prevention and as a nation, the same must be carried forward for other illnesses. However, at present India still losses its children and expectant mothers to vaccine preventable diseases such as measles, diphtheria, etc. In addition, despite of its proactive approach India still hosts the highest number of unvaccinated (56%) and incompletely vaccinated children (32%).