Is HEOR and Market Access is same?
HEOR and market access are the two separate domain or functional area within pharmaceutical organization. But they work for the same or similar objective. Both are having objective to gain market approval for a drug by determining how much it should cost, and why.
Market Access is the process to ensure that all appropriate patients who would benefit, get rapid and maintained access to the brand at the right price. Market access is the process to ensure that all appropriate patients who would benefit, get rapid and maintained access to the brand, at the right price. Success in practical terms means understanding fully the implications and requirements of each of the words in green in this definition.
On the other hand, Health Economics and Outcomes Research (HEOR) is an area of economic analyses that deals with the studies and mathematical models (simulations) based on available clinical, epidemiological, economic data and published evidence to inform rational and evidence based decision making.
HEOR deals with allocation of funds for healthcare purchasing, evaluations of the value for money of healthcare technologies, drugs and medical devices in order to inform budgeting and change in clinical practice decisions.