Interactive e-lectures (audio-visual), assignments can be accessed online across anywhere, anytime. Attend classes at your convenient time.
Course participant are provided with books which explains all concepts and provide practical cases for easy understanding.
Access to 1000’s of real life case studies and live simulations from pharmaceutical brand management cases, marketing plans, visual aids, literatures, catch covers etc.
Flexible online final examination (Computer Based Test by secure mode), can be taken from any devices, from anywhere.
Every course participant will receive personalized webpage with cutting edge course tracker – analytics for progress of courses.
The Internationally Accredited course – Accredited by International Association of Distance Learning (IADL), UK.
Course content is designed and updated as per the latest industry regulation.
Course certificates will be provided at the end of the course.
Lipoxen (UK), Orchid Pharmaceuticals, Sanofi-Aventis, Astra-Zeneca, Hospira, Ranbaxy, Julphar, J&J-Ethicon, Pfizer, DRL, MSD, Medo Pharma, Nestle, Ind-Swift, Panacea, Bal Pharma, Aristo, Shaigan Pharmaceuticals, Reliance Lifesciences, Quality Pharma Pvt Ltd, Cipla, Ipca, Sherya Lifesciences, Promed, Torrent Pharmaceuticals, Zydus Candila, Himalaya Herbal Healthcare, Bangalore Pharmaceutical and Research laboratories, Teru Technomed, Indocoar Pharma, Fortis Hospitals, VRPL Healthcare, Medreich, Hospira, Indospectrum, Winatac Limited, Faveo Pharmaceuticals, Enzem, Leo, Accenture, Mylan, and many more companies across the pharma industry.
The Pharmaceutical Market
Overview of Pharmaceutical industry, Current domestic and global market, Prescription vs. OTC market
Major stakeholders in domestic and global market, Regulatory environment in pharmaceutical industry.
Basic understanding to drug discovery and development
How pharmaceutical molecules developed. Concept of innovator product and generic drugs.
Understanding of Pharmaceutical Marketing
What is marketing? (Brief understanding and Definitions), Significance of marketing in pharmaceutical business, Customer vs. consumer, Pharmaceutical market vs. consumer market, Basic elements of Marketing Mix (4 P’s), Pharmaceutical product management
Practical aspects of pharmaceutical Sales Management Process
What is Sales Management: Definition, Sales management team, Product management vs. sales management, Hierarchy in pharmaceutical product management department, Product management vs. Sales hierarchy, Importance sales management in pharma, Role of sales manager, Sales management process in pharmaceutical companies,
Definitions, Strategy vs. Tactics, Strategic and tactical planning, Case study: Strategic and tactical planning
Development of marketing plan
Components or parts of pharmaceutical brand Marketing plan, Understanding of marketing plan, Components of marketing, How to design a effective brand plans.
Objectives of market research, Importance of pharma market research, Common types of pharmaceutical market research, Industry or Market segment research, Prescriber’s (Doctors) research, Consumer research (Patients), Competitors’ research. RCPA – How to design and implement effective RCPA.
Pharmaceutical market segmentation
Understanding of market segmentation, Types of segmentation, Bases for pharmaceutical market segmentation, Importance of segmentation, Case study: Market Segmentation exercise in pharmaceutical industry.
Targeting & Positioning
Targeting, Understanding of targeting, Bases for targeting in pharmaceutical market, Positioning, Understanding and positioning, Bases for positioning in pharmaceutical market, Importance in pharma, Case Study: Targeting and Positioning in pharmaceutical industry.
Difference between brand and logo, Introduction to – Corporate Logo and Brand Logo, Understanding of branding, Importance of branding in Pharma, Branding Strategies, Process of brand name selection, Brand name and Logo, Component of the brand logo, Practical Analysis of the brand logo, How to design brand logo effectively, Punch line / tagline creation for brand, Positioning statements & Unique Selling Propositions (USPs), Case study: Brand logo creation. How to register the brand logo. Trademark registration – Importance in pharmaceutical branding, Trademark registration process, How to protect the trademark globally. Importance of pharma brand logo in product recall. Introduction to the colour system – CMYK Vs. RGB.
Understanding of product concept, Product briefing, Product differentiation, Product differentiation tools, Product mix and product lines, Role of product innovation in pharma, New product development process, Product lifecycle and portfolio management. Exercise on product and portfolio management.
Understanding of pricing in pharma industry, Objectives of pricing, Bases for pricing, Pricing strategy, Pricing process in pharma, Case study: How to decide effective price for the brand. Concept of PTR, PTS in pharma industry, How to make price list. Example of Cost Based Pricing, Premium Pricing, Market Based Pricing of the drug.
Understanding of distribution channel, Importance in pharma industry, Intermediaries in pharma, distribution channel – Super distributor, C & F agents, Stockiest or Distributor, Retailer, Levels of Distribution in pharma industry, Case study: Distribution management for effective brand building.
Marketing communication Strategies (Promotional strategies)
Understanding of marketing communication process, Objectives of marketing communication, Customer vs. consumer concept in pharma, Consumer behaviour in pharma, Factors affecting doctor’s prescribing decision
Launching a pharmaceutical product into market place
Step by step practical exposure to launching of pharmaceutical products into the market.
Checklist of launching new pharmaceutical products into the market.
Promotional campaign development
Understanding of promotional campaign, Objectives of campaign. How to plan effective promotional campaign.
Types of pharmaceutical packaging, Solid dosage form packing design – Carton, Outer carton vs. mono-carton, Labelling requirements, Foil Design. Injectables dosage form designing – Ampoules.
Prescriber information (PI) vs. Patient Information Leaflet.
Promotional inputs in pharma
Objectives of Promotional inputs, classification of promotional input. Promotogram – Importance and design effective promotogram.
Visual Aid Designing
Importance of visual aid, V3M concept in pharma visual aid, Usage of indication in visual aid – Approved vs. non approved indications, Visual Aids creation and detailing story writing.Component of the visual aid, Visual aid theme creation and story writing. Practical Training. 300 Visual aid samples with explanation, Process of VA creation, How to write detailing story. Decide on the brand USPs – what to promote. Guideline in visual aid development. Different types of visual aid – Metal Wire-o vs. book kind visual aid.
Understanding of E-detailing, Objectives, Concept and flow of the e-detailing.
Leave behind literatures (LBLs)
Objectives, Design of the LBL – Component, Rules of designing effective LBLs. Process of LBLs creation, Case study: LBLs creation
Reminder cards (RC)
Objectives, Process of RC Creation, Case study: RC creation.
Objectives, Process of Catch covers creation, Case study: Catch covers creation. Monocarton vs. pouch kind catach cover.
Concept of Die-Cut LBLs in Pharmaceutical Promotion – Practical Examples and Why it’s a part of effective brand planning.
Promotional items selection
Objectives, Process of Promotional items selection, Case study: Promotional item selection
Printing of promotional literatures
Vendor selection, Paper selection, Types of paper available, Paper to use for Visual aid, catch cover,
How to design the sampling plan. Step by step – effective designing of the sample plan.
Objectives of budget planning, Methods promotional budgeting. Training on How to prepare promotional budgeting.
Handling of Cycle Briefing / Meeting
What is cycle meeting? Why cycle meeting conducted. Role of product manager for cycle meeting. How to prepare for cycle meeting?
Training of sales person
Objectives of sales training, Types of training sales methods, Training manual creation.
Fundamental understanding to Sales Analytics
MAT, CAGR, PCPM.
Case study: Training manual creation
Strategic Topics for Pharma Product Manager
Copromotion, Co-marketing, In-licensing vs. outlicensing, New Indication Approval, Product life cycle extension cases, Handling patent expiration.
Finance Skill Development for Product Manager
Importance in pharmaceuticals, Cases.
Clinical Trial and Terminologies understanding
Placebo, Double blind, Blind study, Randomized Control Trials, etc.