TypeOnline Course
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pharma product management course

Introduction

Course Feature

Course Accreditation

Eligibilty

Syllabus

Admission Process

Course Objective: Certificate Course in Product Management is conceptualized with vision to create effective Product Manager for Pharma Industry. This course gives practical knowledge / real life job simulation for Pharma Product Management.

This course gives practical knowledge / real life job simulation for Pharma Product Management.How product manager works in pharma company.

1. Orientation to job related practical aspects of the PMT is covered in this course

2. Simulation to real life working in PMT.

3. Access to Industry Databank – Visual Aids, Leave Behind Literature, Catch Cover etc.

4. Access to Pharmaceutical Case Studies

5. Attend Live Lectures of all different chapters / study content.

  • The Internationally Accredited course – Accredited by International Association of Distance Learning (IADL), UK
  •  Knowledge Process Enhancer is registered under Trademark Registry of India, under class 42.

B.Pharma/D.Pharma/ B.Sc/ Any graduates or those who are in 3rd / final year of those courses, who want to make career in pharmaceutical marketing can pursue the course.

KPE-C-045-Pharmaceutical Product Management Course Orientation

PMT basic Job function understanding
Overview of Drug Development to Commercialization Cycle
Importance of Branding in Pharmaceutical Industry
Career in Pharmaceutical Product Management
Basic Fundamental of Marketing
Skill and Knolwedge Area of Pharmaceutical Product Manager
Brand Name Search and Finalization
Brand Logo Development Process
Registration and Protecting of the brand name and logo
Trademark Seach Registration Training
Preparation of Brand Logo User Manual
Packaging Design Development
Marketing Plan / Brand Plan preparation training
Visual aid preparation training
Leave Behind Literature preparation
Reminder Card Preparation
Diecut – LBL Development
Catch Cover Development
Product Monograph Booklet Development
New Product Launch Mechanique
Training of Promotion of OTC brands
Training on Pricing; Preparinng Price list
Competitor Matrix Preparation
Integrities of Launching of Line extension brands

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Section 1PMT basic Job function understanding
Lecture 1PMT Job Function
Lecture 2Understanding of Drug Development to Commercialization Cycle
Lecture 3Importance of Branding in Pharmaceutical Industry
Lecture 4Career in Pharmaceutical Product Management
Lecture 5Basic Fundamental of Marketing
Lecture 6Skill and Knolwedge Area of Pharmaceutical Product Manager
Section 2Practical Training on Brand Name & Brand Logo Development Process
Section 3Practical Training on Protection of the brand
Lecture 8Brand Name Availability Search : Avoiding Conflicts
Lecture 9Brand Name Trademark Submission
Lecture 10Trademark Objection Handling
Lecture 11Trademark Opposition
Section 4Packaging Design Development
Lecture 12Importance of Creative Packaging Design
Lecture 13Practical Training on Packaging Design
Lecture 14Checklist for Packaging Design
Lecture 15Case Study : Creative Packaging Design for Product Differentiation
Section 5Marketing Plan / Brand Plan preparation training
Lecture 16Introduction to Pharma Marketing Plan
Lecture 17Basis of developing pharma brand plan
Lecture 18New Product Launch Mechanique
Lecture 19Integrities of Launching of Line extension brands
Section 6Visual aid preparation training
Section 7Practical Training on Promotional Input Designing
Lecture 21Leave Behind Literature preparation
Lecture 22Reminder Card Preparation
Lecture 23Diecut - LBL Development
Lecture 24Catch Cover Development
Lecture 25
Lecture 26 Product Monograph Booklet Development
Section 8Training on Pricing; Preparinng Price list
Section 9Competitor Matrix Preparation