Course Objective: Certificate Course in Product Management is conceptualized with vision to create effective Product Manager for Pharma Industry. This course gives practical knowledge / real life job simulation for Pharma Product Management.
This course gives practical knowledge / real life job simulation for Pharma Product Management.How product manager works in pharma company.
1. Orientation to job related practical aspects of the PMT is covered in this course
2. Simulation to real life working in PMT.
3. Access to Industry Databank – Visual Aids, Leave Behind Literature, Catch Cover etc.
4. Access to Pharmaceutical Case Studies
5. Attend Live Lectures of all different chapters / study content.
The Internationally Accredited course – Accredited by International Association of Distance Learning (IADL), UK
Knowledge Process Enhancer is registered under Trademark Registry of India, under class 42.
B.Pharma/D.Pharma/ B.Sc/ Any graduates or those who are in 3rd / final year of those courses, who want to make career in pharmaceutical marketing can pursue the course.
KPE-C-045-Pharmaceutical Product Management Course Orientation
PMT basic Job function understanding
Overview of Drug Development to Commercialization Cycle
Importance of Branding in Pharmaceutical Industry
Career in Pharmaceutical Product Management
Basic Fundamental of Marketing
Skill and Knolwedge Area of Pharmaceutical Product Manager
Brand Name Search and Finalization
Brand Logo Development Process
Registration and Protecting of the brand name and logo
Trademark Seach Registration Training
Preparation of Brand Logo User Manual
Packaging Design Development
Marketing Plan / Brand Plan preparation training
Visual aid preparation training
Leave Behind Literature preparation
Reminder Card Preparation
Diecut – LBL Development
Catch Cover Development
Product Monograph Booklet Development
New Product Launch Mechanique
Training of Promotion of OTC brands
Training on Pricing; Preparinng Price list
Competitor Matrix Preparation
Integrities of Launching of Line extension brands