TypeOnline Course
DateNov 1, 2015
Price$550 / Rs. 27500
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Introduction

Features

Eligibility

Accreditation

Course Fees

Course Objective: The objective of this course is to impart knowledge and understanding of the Pharmaceutical Strategic Business Management from the 360 degree from the different areas of Pharmaceutical Management.

Key Learning Area for the course

  • Drug Development to Commercialization
  • Innovation Management in pharmaceutical industry
  • Pharma Marketing Strategic Planning
  • Generic Drug Strategic Planning
  • Production Planning and Strategic Management in pharmaceutical industry
  • Managing pharmaceutical SBU revenue model
  • Drug Registration overseas
  • International Marketing strategic planning in pharmaceutical
  • Licensing in pharmaceutical industry – In Licensing Vs. Out licensing
  • Pharmaceutical Business Audit
  • Human Resource strategic planning for pharmaceutical company
  • QA/QC Team – Differentiator of Today’s pharmaceutical manufacturing organization
  • Financial Planning and Management for pharma strategic management professionals
  • Accreditation Management and PR strategies for pharmaceutical firms
  • Web strategies for Pharmaceutical companies

1. Orientation to job related practical strategic business management related activities from different discipline of Pharmaceuticals.

2. Simulation to real life Strategic Management.

3. Access to Industry Databank – 300 Strategic Management examples etc.

4. Access to 1000’s of Pharmaceutical Case Studies

5. Attend Live Lectures of all different chapters / study content.

Minimum qualification Graduation in any discipline with more than 24 months of work experience in Pharmaceutical  domain. Work Experience is mentioned is mandatory for admission into this course.

  • The Internationally Accredited course – Accredited by International Association of Distance Learning (IADL), UK
  •  Knowledge Process Enhancer is registered under Trademark Registry of India, under class 42.

Rs. 27500 (payment from India) / 550 USD (payment from outside India)

Course Flow

Section 1Introduction to Pharmaceutical Strategic Management
Lecture 1Welcome Lecture
Lecture 2What is strategy & Strategic Management?
Lecture 3The business system – objectives of the business
Lecture 4Strategic analysis of functional areas
Lecture 5Orgianization and SBU - Importance and Significance
Lecture 6Process of strategic planning
Lecture 7Strategic management – Strategic decision making – business level sub strategies
Section 2Strategic Management : Types of Look-out
Lecture 8Stability strategy -growth strategy – retrenchment strategy – combination strategy and turnaround strategy
Lecture 9Strategic alternatives – horizontal, vertical diversification – active and passive alternatives
Section 3External Growth Strategy
Lecture 10Merger
Lecture 11Acquisition
Lecture 12Joint Venture
Lecture 13Amalgamation
Section 4Fundamental of Pharma Marketing
Lecture 14Introduction to Pharma Marketing
Lecture 15Marketing Communication
Lecture 16Logistics
Lecture 17Product Life cycle - Basic Understanding
Lecture 18Advance - Strategic Planning in Product Life cycle Management
Lecture 19Pricing
Lecture 20Branding - Basics
Lecture 21Segmentation, Targeting and Positioning
Lecture 22Pharamceutical Segementation outlook
Section 5Fundamentals of Drug Discovery and Development
Lecture 23R&D to Commercialization - Overall understanding
Lecture 24Investigational New Drug Application
Lecture 25New Drug Application
Lecture 26Understanding of Generic Drugs
Lecture 27ANDA
Lecture 28Pratical understanding in IND, NDA & ANDA filing
Section 6Fundamental of Biopharmaceuticals and Biosimilar Development Process
Lecture 29Biopharmaceutical Development and Approval Process
Lecture 30Biosimilar
Lecture 31Introduction to Biosimilar
Lecture 32Biosimilar Approval process
Lecture 33Biological Licensing Application (BLA)
Lecture 34Vaccine development and approval Process
Section 7Basic Understanding of Clinical Research and Clinical Trial
Lecture 35Clinical Trial Detailed Study
Lecture 36Clinical Trial Protocol Writing
Lecture 37Ethics in Clinical Research
Lecture 38Informed Consent
Section 8IPR skills for Strategic Management Professionals
Lecture 39Basics of Intellectual Property Right
Lecture 40Patent
Lecture 41Patent Search
Lecture 42Trademark
Lecture 43Trademark Search
Section 9Stretgic Planning in Pharmaceuticals
Lecture 44Regulatory Strategies in Different Phases of Clinical Trial
Lecture 45Lifecycle Extension Strategies - Evergreening
Lecture 46Advance Study in Para IV filing
Section 10Portfolio Management
Lecture 47Advance understanding of Portfolio Management
Lecture 48Importance of market research in pharmaceutical industry
Lecture 49Co-promotion Vs. Co-marketing
Lecture 50Reverse Co-promotion
Lecture 51Inlicensing Vs. Outlicensing
Lecture 52Publication Management
Lecture 53New Indication Based Strategic Planning
Lecture 54Rx to OTC switch
Lecture 55Practical case Study in Rx to OTC switch
Section 11Fundamental of Product Management
Lecture 56Career in Pharma Product Management
Lecture 57Key Knowledge Area of Pharma Product Manager
Lecture 58Roles and Responsibilities of Pharma Product Manager
Lecture 59Role of Product Manger in Pharma Industry
Lecture 60Key Skills of Product Manager
Section 12Pharmaceutical Brand Logo
Lecture 61Pharmaceutical Brand Logo Preparation
Lecture 62Brand Logo - Introduction
Lecture 63Purpose of Brand Logo
Lecture 64Component of Brand Logo
Lecture 65Brand Name and TM Registration Process
Lecture 66Trademark - Practical on TM Search
Lecture 67Trademark Search assignment
Lecture 68Trademark Registration in US
Lecture 69Logo Design Practical Training
Lecture 70Color Systems - RGB & CMYK
Lecture 71Few Case Studies related to brand names and logos
Lecture 72Brand Logo - Simulation
Lecture 73Colour Trademarking in Pharma Branding
Lecture 74Practical Approach in Sample Management
Lecture 75How to protect pharma brands globally?
Lecture 76Rebranding Exercise in Pharmaceutical Industry
Section 13Marketing Plan / Brand Plan Fundamentals
Lecture 77Basic Understanding how to launch a pharmaceutical product into the market
Lecture 78Marketing Campaign Development
Lecture 79Basic Know-How to prepare a brand logo?
Lecture 80Marketing Plan : Sample Plan - Glimiperide + Metformin
Lecture 81Decide about brand USP -What to promote
Lecture 82How to prepare promotogram. Download sample Promotogram
Lecture 83Importance and Handling of Cycle Meeting and its importance
Lecture 84Sample Marketing Plan - Febuxostat
Lecture 85Sample Marketing Plan - Orlistat
Lecture 86Sample Marketing Plan - Pregabalin
Lecture 87New Product Launch Case Study
Lecture 88Aristada - Launch Case Study
Section 14Visual Aid and Input Designing
Lecture 89Importance of Visual Aid in Pharma Industry
Lecture 90Fundamentals of preparing visual aid
Lecture 91Indications for Drugs: Approved vs. Non-approved
Lecture 92Case Study : Indication approval to extend the usage of the brands (molecule)
Lecture 93Step by step visual aid development process
Lecture 94Guideline of Visual Aid Designing
Lecture 95Practical Sample to understand visual aid contents and effective placement of the texts
Lecture 96Visual Aid Printing
Lecture 97Detailing and e-detailing
Lecture 98Visual Aid Development - Review
Lecture 99Visual Aid Samples
Lecture 100Tablet vs. Conventional Detailing
Section 15Packaging and Marketing Input creation
Lecture 101Artwork Development Process in PMT Department
Lecture 102Product List and Reminder card development
Lecture 103Catch Cover for Brand Promotion
Lecture 104Packaging Development
Lecture 105Prescribing Information and Patient Information Leaflet development
Lecture 106Pharma Packaging Case Studies
Section 16Analytical Skills for Pharma Strategic Managers
Lecture 107Moving annual total (MAT)
Lecture 108Compound Annual Growth Rate (CAGR)
Lecture 109Analytical Approach in Determining Brand Potential with case study
Section 17Classifying Pharma Market into different geography
Lecture 110Region Acronyms
Lecture 111Strategies for Successful Launch of New Pharmaceutical Products in Emerging Markets
Section 18GMP and Plant Certifications
Lecture 112Certification Pharmaceutical Companies / Plants
Lecture 113GMP introductions
Lecture 114ISO Certifications
Lecture 115G1 Premises & Plant Layout Designing
Lecture 116G2 Sanitation and Hygiene
Lecture 117G3 Equipment Modules
Lecture 118G4 Production Modules
Lecture 119G5 Documentation
Lecture 120G6 Quality Control
Lecture 121G7 Product Complaint
Lecture 122G8 Storage Module
Lecture 123Handling of Internal Audit
Lecture 124Management from regulatory perspective SOP Automation in Pharmaceutical Industry Formulation
Lecture 125Quality and Regulatory Manual for handling CAPA Introduction to CAPA
Lecture 126Root cause analysis and handling of deviations
Lecture 127Regulatory plant audit handling and liaising with the regulatory department
Lecture 128Access to sample Plant SOP database.
Lecture 129DMF
Lecture 130SMF
Lecture 131DMF - Practical Training
Section 19Pharmaceutical International Trade
Lecture 132Pharmaceutical Export: What, When, How?
Lecture 133GMP - Basic Requirement for Export
Lecture 134Drug Dossier
Lecture 135Drug Dossier: Introduction to CTD
Lecture 136Asean Common Technical Document (ACTD)
Lecture 137ECTD
Lecture 138Training on Dossier Preparation focusing on drug registration in export countries
Lecture 139Basic Fundamentals of Export Dossier
Lecture 140Modules on Stability Study
Lecture 141Module on Interchangeability
Lecture 142Stability Testing of API
Lecture 143Stability Testing of Finished Pharmaceutical Products
Lecture 144Review Test on Stability Testing
Lecture 145Export Documentations
Lecture 146Comparison of Registration Requirement of Different Regulatory Bodies (GCC vs. US/EU/ASEAN/GCC/LATAM/CIS/Asia Pacific -except ASEAN)
Lecture 147Export Documentation Related Queries
Lecture 148Manufacturing license
Lecture 149GMP-certificate
Lecture 150Free Sale Certificate
Lecture 151CPP (Certificate of Pharmaceutical Product)
Lecture 152Certificate of Analysis
Lecture 153Certificate of origin
Lecture 154Certificate of origin
Lecture 155Batch
Lecture 156Pharma Export Process & Effective Documentation
Lecture 157HS Code and it's importance
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