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Pharma Product Management Course





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PMT Knowledge Base

Advance Diploma in Pharma Product Management provides comprehensive practical online training for pharma product manager and executives. This course gives practical knowledge and real life job simulation for Pharma Product Management. Hence, this course suits even to those who want to make a join in pharmaceutical product management team. Moreover this course provides comprehensive idea about pharma product manager’s works in pharma company and understanding of each area of pharma product manager job description.

In other word, this course provides comprehensive training for pharma product manager and pharma product executive.

Above all, this pharmaceutical product management course includes exclusive pharma digital marketing training for brand mangers. In fact Pharma Product Management course provides hands on training on upcoming 2022 Digital Media Tools and digital campaign management. 

  • Course Code: KPE-C-001
  • Title of the course: Advanced Diploma in Pharmaceutical Product Management (ADPPM)
  • Course Type: Distance and e-learning; Self Paced Learning

1 Year from date of registration.

Features of the course

  • Pharma Product Management TrainingFirst of all, pharma product management  provides the practical on the job orientation about the real life working in Pharmaceutical Product Management Team.
  • Secondly, this course provides in depth training on marketing commercialization strategic planning for launching a brand from beginning.
  • Moreover the course ensures the practical training on the marketing plan preparation, brand differentiation tools and techniques, brand registration process, brand logo designing, visual aid, LBL, other promotional input designing.
  • This PMT Course provides extensive training on pharmaceutical digital marketing tools – digital media campaigns.
  • As a part of the course, learner will get the access to Industry Data bank – 300 Visual Aids, Leave Behind Literature, Catch Cover and various market access simulations.
  • Simultaneously this course provides access to 1000’s of Pharmaceutical Case Studies. Hence this  will help you to develop the job related competency.

B.Pharma/D.Pharma/ B.Sc/ Any graduates or those who are in 3rd / final year of those courses, who want to make career in pharmaceutical marketing and product management can pursue the course.

Who should attend this course?

  • This course is ideal for the Pharma Brand Management professionals like Pharmaceutical Product Manager, Product Executive, Marketing Manager.
  • Also this course is also ideal for the Pharmaceutical Sales Professionals who are having sales experience and want to shift into Pharma Product Management team.
  • B.Pharma / B.Sc + MBAs who are working in phrama sales and want to get into pharmaceutical product management.
  • Moreover MBBS / BDS doctors who want to move to Pharmaceutical Brand Management, Medical Liaison and  Advocacy Management can pursue this course.

Pharma Product Management related courses

Pharma Market Access and Pricing

This is one of the important core area of training for pharmaceutical brand manager. It covers extensive training on market access strategic planning, pricing, reimbursement, market sizing, forecasting, etc.

View course details

Pharma Marketing Plan Preparation

This is one of our most popular course for brand manger. In fact, this course explains the key functional areas of day to day working of brand manger.

View course details


Department / Functional Area

Pharma Product Management

Pharma Product Management.

Pharma Visual Aid Development Training

Pharma Product Management.

Pharma Brand Plan Preparation

Pharma Product Management.

Pharma Marketing

PMT, Marketing, Sales, Business Development

DRA + PMT Dual Specialization

RA, PMT, Strategic Management and International Marketing Professionals

Brand Logo Development and Protection

RA / BD professional handling LATAM market

Pharma Market Access

Market Access, Pricing, Strategic Management, Business Development.

Pharma International Business Management

Export, International Business Department, International Marketing Managers.

Course Flow / Syllabus 

Section 1Drug Development Fundamental
Lecture 1R&D Process & Introduction to drug discovery
Lecture 2Concept of Investigational New Drug
Lecture 3Concept of New Drug & New Drug Application
Lecture 4Basic concept and understanding of the Generic Drug
Lecture 5ANDA - Basic Understanding in Generic Drug Approval Process
Lecture 6Patent Vs. Exclusivity
Lecture 7Review
Section 2Fundamental of Product Management
Lecture 8Career in Pharma Product Management
Lecture 9Classification of Doctors
Lecture 10Job Description of Pharmaceutical Product Manager 
Section 3Fundamentals of Pharma Marketing
Lecture 11Marketing Orientation for Product Manager
Lecture 12Marketing Research Process for Product Mangaer
Lecture 13Product Life cycle - Basic Understanding
Lecture 14Concept of STP
Lecture 15Pricing
Lecture 16A Pharmaceutical Segmentation outlook
Lecture 17Distribution Channel in Pharmaceuticals
Lecture 18Promotion in Pharmaceutical Industry : Communication Model, Effective promotional communication, Push Vs. Pull Strategy and Buying Decision Process
Lecture 19Practical understanding on Prescription Accelerating Materials used in pharmaceutical promotion
Lecture 20Promotional Budget Setting : Method
Lecture 21Brand Recall | Brand Recognition |Top of mind - How to calculate brand recall value?
Lecture 22Target Audiences for Pharma Promotion : Types and Specialization
Lecture 23Business segments of Pharmaceutical Companies
Lecture 24Target Audience Selection Based on Products
Lecture 25How to start work as pharma product manager in a pharma company
Lecture 26Advertising - Introduction | Objective | Types of Advertising 
Lecture 27ATL, BTL & TTL Advertising
Lecture 28Advertising Agency - Understanding on various types of advertising agency
Lecture 29Selection of Advertising Agency
Lecture 30What is creative Briefing? How to Prepare !
Lecture 31Creative Briefing - Practical Simulation
Lecture 32Request for Proposal | Concepts in advertising
Lecture 33Advertising Message Strategy Development and Evaluation
Lecture 34Creative Approach and Styles
Lecture 35Steps of Development of Creatives
Lecture 36Advertisement Copy Development
Lecture 37How to prepare Ad Campaign Step By Step
Section 4Practical Training: BRAND NAME,  BRAND LOGO, TRADEMARKING 
Lecture 38Brand Logo - Introduction
Lecture 39Purpose of Brand Logo
Lecture 40Component of Brand Logo
Lecture 41Terminologies related to patent, trademark, copyright and licensing |  Introduction to Trademark | Trademark filing procedure
Lecture 42Trademark Searching Process | EUIPO Searching | USPTO Searching | IPINDIA Searching 
Lecture 43How to design an excellent brand logo : Tricks of the trade
Lecture 44Logo colour theme | Colour system | Colour coding | Significance of colour
Lecture 45Few Case Studies related to brand names and logos
Lecture 46Brand Logo - Simulation
Lecture 47Non Traditional Trademarking: Colour Trademarking in Pharma Branding
Lecture 48How to protect pharma brands globally?
Lecture 49Rebranding Exercise in Pharmaceutical Industry
Lecture 50Brand Logo Development: Real Life Simulation
Lecture 51Brand Tagline - Punchline - 200 Practical Examples
Lecture 52Pharma Brand Name Generator
Lecture 53Trademark Infringement | Passing off | Practical Cases
Section 5Marketing Plan / Brand Plan Fundamentals
Lecture 54Fundamental of Pharma Marketing Plan 
Lecture 55Basic Understanding how to launch a pharmaceutical product into the market 
Lecture 56Practical Training on Marketing Plan Preparation with real life example
Lecture 57Marketing Campaign Development : Importance of Target Audience Segmentation for effective targeting 
Lecture 58New Product Launch Framework
Lecture 59Sample Marketing Plan  : Sectional Analysis of Marketing Plan
Lecture 60Decide about brand USP -What to promote 
Lecture 61How to prepare promotogram. Download sample Promotogram
Lecture 62Importance and Handling of Cycle Meeting and its importance 
Lecture 63Sample Marketing Plan
Lecture 64Sample Marketing Plan
Lecture 65Sample Marketing Plan
Lecture 66New Product Launch Case Study
Lecture 67Launch Case Study
Lecture 68CSR Campaign 
Lecture 69Cost Based Working for Sample Allocation: Step 1 to 4
Lecture 70Increase the brand reach with advance segmentation
Lecture 71Concept of uniform branding for better brand acceptability
Lecture 72Concept of Brand Differentiation
Section 6Visual Aid and Input Designing
Lecture 73Importance of Visual Aid in Pharma Industry
Lecture 74Practical Training in visual aid designing  | Step By Step Visual Aid Preparation | Creative Designing | Guideline on Proofing | USPs to differentiate the visual aid
Lecture 75Visual Aid Analysis with practical example
Lecture 76Guideline on Visual Aid Development
Lecture 77Practical Sample to understand visual aid contents and effective placement of the texts
Lecture 78Interactive Visual Aid | E-detailing | Remote Detailing | Analysis of Animated Video based e-detailing visual aids 
Lecture 79Visual Aid Development - Review
Lecture 80Visual Aid Samples
Lecture 81Visual aid detailing story writing
Lecture 82Guideline on Visual Aid Development
Section 7Packaging and Marketing Input creation
Lecture 83Artwork Development Process in PMT Department
Lecture 84Product List and Reminder card development
Lecture 85Catch Cover for Brand Promotion
Lecture 86Packaging Development
Lecture 87Prescribing Information and Patient Information Leaflet development
Lecture 88Pharma Packaging Case Studies
Lecture 89DHCP letters
Lecture 90Product Packshot Designing : Practical Knowledge
Lecture 91Creativity to develop brand essence
Lecture 92Advance Training on Pharmaceutical Packaging
Lecture 93Unique identifier & anti-tampering device on outer packaging
Section 8Analytical Skills
Lecture 94Moving annual total (MAT)
Lecture 95Compound Annual Growth Rate (CAGR)
Lecture 96Analytical Approach in Determining Brand Potential with case study
Lecture 97RCPA
Lecture 98Market Size Determination - Market Share | Relative Market Share | Total Vs. Actual Vs. Penetrated Market
Lecture 99Sales Forecasting
Section 9Portfolio Management Skills for Product Manager
Lecture 100Advance understanding of the portfolio Management
Lecture 101Co-promotion & Co-marketing strategy in pharma industry
Lecture 102Concept of Reverse co-promotion in pharma industry
Lecture 103In-Licensing Vs. Outlicensing
Lecture 104Importance of Publications in Pharmaceutical Industry
Lecture 105Juxtapid Case Study
Lecture 106New Indication Approval Process and Promotion
Lecture 107OTC Switch
Lecture 108Para IV Filing - Generic Marketing Strategy
Lecture 109Evergreening - Patent Life Extension Strategies
Lecture 110LOE Strategies for Innovator Brands with case study
Lecture 111Rx to OTC Switch Case Study
Lecture 112Drug Repurposing
Section 10Finance for non-finance manager
Section 11Strategy Discussion
Lecture 114Access to Case study directory 
Lecture 115Increase the brand reach with advance segmentation
Lecture 116Concept of uniform branding for better brand acceptability
Lecture 117Brand Line Extension : Importance and Strategic Planning 
Lecture 118Disease Awareness Campaign - #hastag Health Day Campaign
Lecture 119Medical Animation - For Effective Brand Building
Section 12Conference Management Skills Development
Lecture 120Effective Management of Conference
Lecture 121Conference Banner Designing
Lecture 122Roll Up standees
Section 13Digital Marketing Training for Pharma Brand Manager
Lecture 123Introduction to Digital Marketing 
Lecture 124Inbound and outbound marketing in pharma | Types of inbound and outbound marketing 
Lecture 125Digital Media Marketing Macro-Environment Analysis | Mapping of online market place | Internet marketing conversion process | Conversion Process Digital VS. Traditional | Publisher revenue model | Affiliate revenue model
Lecture 126Digital Media Marketing Micro - Environment Analysis | Web server | Web browser | http vs. https - Significance and hands on understanding | Privacy and ethical issues in internet marketing
Lecture 127Digital marketing strategy development | Planning process | E-Marketing Plan | Planning for MNC Vs. Start Up | Strategic Outcome measurement
Lecture 128Relationship marketing using digital platform | CRM | Concept of permission marketing | User Satisfaction and loyalty management | Feedback mechanism
Lecture 129Campaign planning for digital media | Goal setting | Tracking | Campaign insight | Segmentation and targeting | Message Development | Media Mix Selection | Media scheduling | Practical understanding to campaign performance matrics | CPC | CPA | PPC | ROI | CPS
Lecture 130Search Engine Optimization | Search Engine Marketing | Social Media Marketing
Lecture 131Web Analytics - Tool and Implementation 
Lecture 132Web Host - Check the hosting details 
Lecture 133Page Speed- importance and practical understanding | Check the web speed 
Lecture 134Keyword | Keyword Planning for SEO and SEM | Keyword Planner
Lecture 135Mobile Responsive | Tracking the Site
Lecture 136Google Ad - Practical Training on Campaign Development and Execution
Lecture 137HCP sites and Patient Site
Lecture 138Digital Marketing Strategies for innovator brand | Pre launch - comuing soon, DSE Marketing | Launch activities - Day of approval (DOA) site | FDA Compliance | FDA 2253 Filing
Lecture 139Brand Portal Development
Lecture 140Relationship Marketing : KOL Management and Patient Advocacy Group 
Lecture 141Public Relation - PR firm | PR Campaign | Press Release | Technical understanding of press release writing | Digital Press Release
Lecture 142Developing Ad - Pharmaceutical Prescription, OTC Vs FMCG Brands
Lecture 143Difference between FMCG and OTC Brand Ad
Section 14Celebrity Endorsement in Pharmaceuticals
Lecture 144Celebrity Endorsement in Pharmaceutical Brand Promotion
Lecture 145Celebrity Differentiating - Endorsement Vs. Bootlegging 
Section 15Clinical Trial Understanding for Product Manager
Section 16Final Certification Examination