Pharmaceutical Product Management

Introduction

Duration

Features

Eligibility

Who should attend

Related Courses

PMT Knowledge Base

Advance Diploma in Pharma Product Management provides comprehensive practical online training for pharma product manager and executives. This course gives practical knowledge and real life job simulation for Pharma Product Management. Hence, this course suits even to those who want to make a join in pharmaceutical product management team. Moreover this course provides comprehensive idea about pharma product manager’s works in pharma company and understanding of each area of pharma product manager job description.

In other word, this course provides comprehensive training for pharma product manager and pharma product executive.

Above all, this pharmaceutical product management course includes exclusive pharma digital marketing training for brand mangers. In fact Pharma Product Management course provides hands on training on upcoming 2022 Digital Media Tools and digital campaign management.

Course Code: KPE-C-001
Title of the course: Advanced Diploma in Pharmaceutical Product Management (ADPPM)
Course Type: Distance and e-learning; Self Paced Learning

1 Year from date of registration.

Features of the course

First of all, pharma product management provides the practical on the job orientation about the real life working in Pharmaceutical Product Management Team.

Secondly, this course provides in depth training on marketing commercialization strategic planning for launching a brand from beginning.
Moreover the course ensures the practical training on the marketing plan preparation, brand differentiation tools and techniques, brand registration process, brand logo designing, visual aid, LBL, other promotional input designing.
This PMT Course provides extensive training on pharmaceutical digital marketing tools – digital media campaigns.
As a part of the course, learner will get the access to Industry Data bank – 300 Visual Aids, Leave Behind Literature, Catch Cover and various market access simulations.
Simultaneously this course provides access to 1000’s of Pharmaceutical Case Studies. Hence this will help you to develop the job related competency.

B.Pharma/D.Pharma/ B.Sc/ Any graduates or those who are in 3rd / final year of those courses, who want to make career in pharmaceutical marketing and product management can pursue the course.

Who should attend this course?

This course is ideal for the Pharma Brand Management professionals like Pharmaceutical Product Manager, Product Executive, Marketing Manager.
Also this course is also ideal for the Pharmaceutical Sales Professionals who are having sales experience and want to shift into Pharma Product Management team.
B.Pharma / B.Sc + MBAs who are working in phrama sales and want to get into pharmaceutical product management.
Moreover MBBS / BDS doctors who want to move to Pharmaceutical Brand Management, Medical Liaison and Advocacy Management can pursue this course.

Pharma Product Management related courses

Pharma Market Access and Pricing

This is one of the important core area of training for pharmaceutical brand manager. It covers extensive training on market access strategic planning, pricing, reimbursement, market sizing, forecasting, etc.

View course details

Pharma Marketing Plan Preparation

This is one of our most popular course for brand manger. In fact, this course explains the key functional areas of day to day working of brand manger.

View course details

Course	Department / Functional Area
Pharma Product Management	Pharma Product Management.
Pharma Visual Aid Development Training	Pharma Product Management.
Pharma Brand Plan Preparation	Pharma Product Management.
Pharma Marketing	PMT, Marketing, Sales, Business Development
DRA + PMT Dual Specialization	RA, PMT, Strategic Management and International Marketing Professionals
Brand Logo Development and Protection	RA / BD professional handling LATAM market
Pharma Market Access	Market Access, Pricing, Strategic Management, Business Development.
Pharma International Business Management	Export, International Business Department, International Marketing Managers.

Course Flow / Syllabus

Section 1Drug Development Fundamental

Lecture 1R&D Process & Introduction to drug discovery

Lecture 2Concept of Investigational New Drug

Lecture 3Concept of New Drug & New Drug Application

Lecture 4Basic concept and understanding of the Generic Drug

Lecture 5ANDA - Basic Understanding in Generic Drug Approval Process

Lecture 6Patent Vs. Exclusivity

Lecture 7Review

Section 2Fundamental of Product Management

Lecture 8Career in Pharma Product Management

Lecture 9Classification of Doctors

Lecture 10Job Description of Pharmaceutical Product Manager

Section 3Fundamentals of Pharma Marketing

Lecture 11Marketing Orientation for Product Manager

Lecture 12Marketing Research Process for Product Mangaer

Lecture 13Product Life cycle - Basic Understanding

Lecture 14Concept of STP

Lecture 15Pricing

Lecture 16A Pharmaceutical Segmentation outlook

Lecture 17Distribution Channel in Pharmaceuticals

Lecture 18Promotion in Pharmaceutical Industry : Communication Model, Effective promotional communication, Push Vs. Pull Strategy and Buying Decision Process

Lecture 19Practical understanding on Prescription Accelerating Materials used in pharmaceutical promotion

Lecture 20Promotional Budget Setting : Method

Lecture 21Brand Recall | Brand Recognition |Top of mind - How to calculate brand recall value?

Lecture 22Target Audiences for Pharma Promotion : Types and Specialization

Lecture 23Business segments of Pharmaceutical Companies

Lecture 24Target Audience Selection Based on Products

Lecture 25How to start work as pharma product manager in a pharma company

Lecture 26Advertising - Introduction | Objective | Types of Advertising

Lecture 27ATL, BTL & TTL Advertising

Lecture 28Advertising Agency - Understanding on various types of advertising agency

Lecture 29Selection of Advertising Agency

Lecture 30What is creative Briefing? How to Prepare !

Lecture 31Creative Briefing - Practical Simulation

Lecture 32Request for Proposal | Concepts in advertising

Lecture 33Advertising Message Strategy Development and Evaluation

Lecture 34Creative Approach and Styles

Lecture 35Steps of Development of Creatives

Lecture 36Advertisement Copy Development

Lecture 37How to prepare Ad Campaign Step By Step

Section 4Practical Training: BRAND NAME, BRAND LOGO, TRADEMARKING

Lecture 38Brand Logo - Introduction

Lecture 39Purpose of Brand Logo

Lecture 40Component of Brand Logo

Lecture 41Terminologies related to patent, trademark, copyright and licensing | Introduction to Trademark | Trademark filing procedure

Lecture 42Trademark Searching Process | EUIPO Searching | USPTO Searching | IPINDIA Searching

Lecture 43How to design an excellent brand logo : Tricks of the trade

Lecture 44Logo colour theme | Colour system | Colour coding | Significance of colour

Lecture 45Few Case Studies related to brand names and logos

Lecture 46Brand Logo - Simulation

Lecture 47Non Traditional Trademarking: Colour Trademarking in Pharma Branding

Lecture 48How to protect pharma brands globally?

Lecture 49Rebranding Exercise in Pharmaceutical Industry

Lecture 50Brand Logo Development: Real Life Simulation

Lecture 51Brand Tagline - Punchline - 200 Practical Examples

Lecture 52Pharma Brand Name Generator

Lecture 53Trademark Infringement | Passing off | Practical Cases

Section 5Marketing Plan / Brand Plan Fundamentals

Lecture 54Fundamental of Pharma Marketing Plan

Lecture 55Basic Understanding how to launch a pharmaceutical product into the market

Lecture 56Practical Training on Marketing Plan Preparation with real life example

Lecture 57Marketing Campaign Development : Importance of Target Audience Segmentation for effective targeting

Lecture 58New Product Launch Framework

Lecture 59Sample Marketing Plan : Sectional Analysis of Marketing Plan

Lecture 60Decide about brand USP -What to promote

Lecture 61How to prepare promotogram. Download sample Promotogram

Lecture 62Importance and Handling of Cycle Meeting and its importance

Lecture 63Sample Marketing Plan

Lecture 64Sample Marketing Plan

Lecture 65Sample Marketing Plan

Lecture 66New Product Launch Case Study

Lecture 67Launch Case Study

Lecture 68CSR Campaign

Lecture 69Cost Based Working for Sample Allocation: Step 1 to 4

Lecture 70Increase the brand reach with advance segmentation

Lecture 71Concept of uniform branding for better brand acceptability

Lecture 72Concept of Brand Differentiation

Section 6Visual Aid and Input Designing

Lecture 73Importance of Visual Aid in Pharma Industry

Lecture 74Practical Training in visual aid designing | Step By Step Visual Aid Preparation | Creative Designing | Guideline on Proofing | USPs to differentiate the visual aid

Lecture 75Visual Aid Analysis with practical example

Lecture 76Guideline on Visual Aid Development

Lecture 77Practical Sample to understand visual aid contents and effective placement of the texts

Lecture 78Interactive Visual Aid | E-detailing | Remote Detailing | Analysis of Animated Video based e-detailing visual aids

Lecture 79Visual Aid Development - Review

Lecture 80Visual Aid Samples

Lecture 81Visual aid detailing story writing

Lecture 82Guideline on Visual Aid Development

Section 7Packaging and Marketing Input creation

Lecture 83Artwork Development Process in PMT Department

Lecture 84Product List and Reminder card development

Lecture 85Catch Cover for Brand Promotion

Lecture 86Packaging Development

Lecture 87Prescribing Information and Patient Information Leaflet development

Lecture 88Pharma Packaging Case Studies

Lecture 89DHCP letters

Lecture 90Product Packshot Designing : Practical Knowledge

Lecture 91Creativity to develop brand essence

Lecture 92Advance Training on Pharmaceutical Packaging

Lecture 93Unique identifier & anti-tampering device on outer packaging

Section 8Analytical Skills

Lecture 94Moving annual total (MAT)

Lecture 95Compound Annual Growth Rate (CAGR)

Lecture 96Analytical Approach in Determining Brand Potential with case study

Lecture 97RCPA

Lecture 98Market Size Determination - Market Share | Relative Market Share | Total Vs. Actual Vs. Penetrated Market

Lecture 99Sales Forecasting

Section 9Portfolio Management Skills for Product Manager

Lecture 100Advance understanding of the portfolio Management

Lecture 101Co-promotion & Co-marketing strategy in pharma industry

Lecture 102Concept of Reverse co-promotion in pharma industry

Lecture 103In-Licensing Vs. Outlicensing

Lecture 104Importance of Publications in Pharmaceutical Industry

Lecture 105Juxtapid Case Study

Lecture 106New Indication Approval Process and Promotion

Lecture 107OTC Switch

Lecture 108Para IV Filing - Generic Marketing Strategy

Lecture 109Evergreening - Patent Life Extension Strategies

Lecture 110LOE Strategies for Innovator Brands with case study

Lecture 111Rx to OTC Switch Case Study

Lecture 112Drug Repurposing

Section 10Finance for non-finance manager

Section 11Strategy Discussion

Lecture 114Access to Case study directory

Lecture 115Increase the brand reach with advance segmentation

Lecture 116Concept of uniform branding for better brand acceptability

Lecture 117Brand Line Extension : Importance and Strategic Planning

Lecture 118Disease Awareness Campaign - #hastag Health Day Campaign

Lecture 119Medical Animation - For Effective Brand Building

Section 12Conference Management Skills Development

Lecture 120Effective Management of Conference

Lecture 121Conference Banner Designing

Lecture 122Roll Up standees

Section 13Digital Marketing Training for Pharma Brand Manager

Lecture 123Introduction to Digital Marketing

Lecture 124Inbound and outbound marketing in pharma | Types of inbound and outbound marketing

Lecture 126Digital Media Marketing Micro - Environment Analysis | Web server | Web browser | http vs. https - Significance and hands on understanding | Privacy and ethical issues in internet marketing

Lecture 127Digital marketing strategy development | Planning process | E-Marketing Plan | Planning for MNC Vs. Start Up | Strategic Outcome measurement

Lecture 128Relationship marketing using digital platform | CRM | Concept of permission marketing | User Satisfaction and loyalty management | Feedback mechanism

Lecture 130Search Engine Optimization | Search Engine Marketing | Social Media Marketing

Lecture 131Web Analytics - Tool and Implementation

Lecture 132Web Host - Check the hosting details

Lecture 133Page Speed- importance and practical understanding | Check the web speed

Lecture 134Keyword | Keyword Planning for SEO and SEM | Keyword Planner

Lecture 135Mobile Responsive | Tracking the Site

Lecture 136Google Ad - Practical Training on Campaign Development and Execution

Lecture 137HCP sites and Patient Site

Lecture 138Digital Marketing Strategies for innovator brand | Pre launch - comuing soon, DSE Marketing | Launch activities - Day of approval (DOA) site | FDA Compliance | FDA 2253 Filing

Lecture 139Brand Portal Development

Lecture 140Relationship Marketing : KOL Management and Patient Advocacy Group

Lecture 141Public Relation - PR firm | PR Campaign | Press Release | Technical understanding of press release writing | Digital Press Release

Lecture 142Developing Ad - Pharmaceutical Prescription, OTC Vs FMCG Brands

Lecture 143Difference between FMCG and OTC Brand Ad

Section 14Celebrity Endorsement in Pharmaceuticals

Lecture 144Celebrity Endorsement in Pharmaceutical Brand Promotion

Lecture 145Celebrity Differentiating - Endorsement Vs. Bootlegging

Section 15Clinical Trial Understanding for Product Manager

Section 16Final Certification Examination

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Introduction

Duration

Features

Eligibility

Who should attend

Related Courses

PMT Knowledge Base

Features of the course

Who should attend this course?

Pharma Product Management related courses

Pharma Market Access and Pricing

Pharma Marketing Plan Preparation

Course Flow / Syllabus

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Download Course Catalogue and Request for Demo Access

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Introduction

Duration

Features

Eligibility

Who should attend

Related Courses

PMT Knowledge Base

Features of the course

Who should attend this course?

Pharma Product Management related courses

Pharma Market Access and Pricing

Pharma Marketing Plan Preparation

Course Flow / Syllabus