TypeOnline Course
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KPE’s Fundamental Training on Pharmaceutical Marketing Plan Development course utilizes interactive learning tools to guide each participant through the basics fundamental understanding about the pharmaceutical marketing or brand plans preparation step by step. It provides detailed understanding of Structure, Components of the brand plan. Moreover the course provides hands on experience on the actual real life brand plan. Hence, this will be helpful for those who are seeking knowledge how to prepare the pharma brand marketing plan. Moreover, this course teaches learner how to prepare pharmaceutical marketing strategy effectively. In fact, major section of the pharma marketing plan consists of the marketing plan. Therefore, one should understand how to plan the pharma marketing strategy effectively.

The course challenges users to apply their course learning through the use of interactive exercises, reflection questions, expert live chat and a final assessment at the end of the course.

Course Code: KPE-C-075

Title: Fundamental Training on Pharmaceutical Marketing Plan Development 

Nature of the Course: Distance & e-Learning. This course is self pace learning. Therefore one can attend the course based on own convenient time. Hence, the course can be completed at any pace, allowing the user to stop and start at their leisure.

Duration of course access: 7 Day

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Section 1Marketing Plan : Fundamental Learning
Lecture 1Fundamental of Pharma Marketing Plan 
Lecture 2Basic Know-How: Marketing Campaign Development 
Lecture 3Marketing Campaign Development : Importance of Target Audience Segmentation for effective targeting 
Lecture 4Preparing Detailed Marketing Plan - Sections of marketing plan
Lecture 5Sample Marketing Plan - with example
Lecture 6Decide about brand USP -What to promote 
Lecture 7How to Prepare Promotogram
Lecture 8Importance and Handling of Cycle Meeting and its importance 
Lecture 9Strategy: Increase the brand reach with advance segmentation
Lecture 10Concept of uniform branding for better brand acceptability
Lecture 11Basic Understanding how to launch a pharmaceutical product into the market 
Lecture 12Sample Marketing Plan
Lecture 13Case Study - New Product Launch
Lecture 14Case Study - New Product Launch
Lecture 15New Product Launch Case Study
Lecture 16Calculation of Sample Allocation
Lecture 17Brand Logo and Identity development and protection: Practical Learning
Lecture 18Promotion Strategy - Push Vs. Pull Strategy and Buying Decision Process
Lecture 19Practical understanding on Prescription Accelerating Materials used in executing pharma marketing plan 
Lecture 20Method of Promotional Budgeting 
Lecture 21Sample Marketing Plan
Lecture 22Sample Marketing Plan
Lecture 23Sample Marketing Plan
Lecture 24Brand Line Extension : Importance and Strategic Planning 
Lecture 25Disease Awareness Campaign - Brand Building Activities on Specific Health Day