TypeOnline Course
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Price$650 / Rs. 32500
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Admission Process

Admission Process

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pharma product management course

Introduction

Duration

Features

Accreditation

Eligibility

Course Fees

Admission Process

Course Objective: Advance Diploma in Pharma Product Management is conceptualized with vision to create effective Product Manager for Pharma Industry. This course gives practical knowledge / real life job simulation for Pharma Product Management. This pharmaceutical product manager training course gives practical knowledge / real life job simulation for Pharma Product Management. How product manager works in pharma company and understanding of each area of pharmaceutical product manager job description.

1 Year

1. Orientation to job related practical aspects of the PMT is covered in this course 2. Simulation to real life working in PMT. 3. Access to Industry Databank – 300 Visual Aids, Leave Behind Literature, Catch Cover etc. 4. Access to 1000’s of Pharmaceutical Case Studies 5. Attend Live Lectures of all different chapters / study content.

  • The Internationally Accredited course – Accredited by International Association of Distance Learning (IADL), UK
  •  Knowledge Process Enhancer is registered under Trademark Registry of India, under class 42.

B.Pharma/D.Pharma/ B.Sc/ Any graduates or those who are in 3rd / final year of those courses, who want to make career in pharmaceutical marketing can pursue the course.

27500 Indian Rupees (for payment from India) USD 550 (for payment other than India).

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ADMISSION PROCESS

Course Flow / Syllabus 

Section 1Drug Development Fundamental
Lecture 1R&D Process & Introduction to drug discovery
Lecture 2Concept of Investigational New Drug
Lecture 3Concept of New Drug & New Drug Application
Lecture 4Basic concept and understanding of the Generic Drug
Lecture 5ANDA - Basic Understanding in Generic Drug Approval Process
Lecture 6Patent Vs. Exclusivity
Lecture 7Review
Section 2Fundamental of Product Management
Lecture 8Career in Pharma Product Management
Lecture 9Detailed Understanding of Product Management Job
Lecture 10Classification of Doctors
Section 3Fundamentals of Pharma Marketing
Lecture 11Marketing Orientation for Product Manager
Lecture 12Marketing Research Process for Product Mangaer
Lecture 13Consumer Behavior & Brand Adoption Process
Lecture 14Product Life cycle - Basic Understanding
Lecture 15Concept of STP
Lecture 16Pricing
Lecture 17Logistics
Lecture 18Segmentation, Targeting and Positioning
Lecture 19A Pharamceutical Segementation outlook
Lecture 20Market Research: Importance in Pharma Product Management
Lecture 21Distribution Channel in Pharmaceuticals
Lecture 22Promotion Management Process
Lecture 23Setting and Quantifying Promotional Objectives
Lecture 24Promotional Budget Setting : Tools and Techniques
Lecture 25Basics of Advertising : Introduction
Lecture 26Classifications of Advertising
Lecture 27The Advertising agency
Section 4Practical Training: BRAND NAME,  BRAND LOGO, TRADEMARKING 
Lecture 28Brand Logo - Introduction
Lecture 29Purpose of Brand Logo
Lecture 30Component of Brand Logo
Lecture 31Brand Name and TM Registration Process
Lecture 32Trademark - Practical on TM Search
Lecture 33Trademark Search assignment
Lecture 34Trademark Registration in US
Lecture 35Logo Design Practical Training
Lecture 36Color Systems - RGB & CMYK
Lecture 37Few Case Studies related to brand names and logos
Lecture 38Brand Logo - Simulation
Lecture 39Non Traditional Trademarking: Colour Trademarking in Pharma Branding
Lecture 40How to protect pharma brands globally?
Lecture 41Rebranding Exercise in Pharmaceutical Industry
Lecture 42Brand Logo Development: Real Life Simulation
Section 5Marketing Plan / Brand Plan Fundamentals
Lecture 43 Basic Understanding how to launch a pharmaceutical product into the market
Lecture 44Marketing Campaign Development
Lecture 45Different Components of Brand Plan
Lecture 46Sectional Analysis of Marketing Plan
Lecture 47Decide about brand USP -What to promote
Lecture 48How to prepare promotogram. Download sample Promotogram
Lecture 49Importance and Handling of Cycle Meeting and its importance
Lecture 50Sample Marketing Plan
Lecture 51Sample Marketing Plan
Lecture 52Sample Marketing Plan
Lecture 53New Product Launch Case Study
Lecture 54Launch Case Study
Lecture 55New Launch Case Study
Lecture 56CSR Initiatives : Case Based Learning
Lecture 57Practical Approach in Sample Allocation
Section 6Visual Aid and Input Designing
Lecture 58Importance of Visual Aid in Pharma Industry
Lecture 59Fundamentals of preparing visual aid
Lecture 60Indications for Drugs: Approved vs. Non-approved
Lecture 61Case Study : Indication approval to extend the usage of the brands (molecule)
Lecture 62Step by step visual aid development process
Lecture 63Guideline of Visual Aid Designing
Lecture 64Practical Sample to understand visual aid contents and effective placement of the texts
Lecture 65Visual Aid Printing
Lecture 66Detailing and e-detailing
Lecture 67Visual Aid Development - Review
Lecture 68Visual Aid Samples
Lecture 69Tablet vs. Conventional Detailing
Section 7Packaging and Marketing Input creation
Lecture 70Artwork Development Process in PMT Department
Lecture 71Product List and Reminder card development
Lecture 72Catch Cover for Brand Promotion
Lecture 73Packaging Development
Lecture 74Prescribing Information and Patient Information Leaflet development
Lecture 75Pharma Packaging Case Studies
Lecture 76DHCP letters
Lecture 77Product Packshot Designing : Practical Knowledge
Lecture 78Creativity to develop brand essence
Section 8Analytical Skills
Lecture 79Moving annual total (MAT)
Lecture 80Compound Annual Growth Rate (CAGR)
Lecture 81Analytical Approach in Determining Brand Potential with case study
Lecture 82RCPA
Section 9Portfolio Management Skills for Product Manager
Lecture 83Advance understanding of the portfolio Management
Lecture 84Co-promotion & Co-marketing strategy in pharma industry
Lecture 85Concept of Reverse co-promotion in pharma industry
Lecture 86In-Licensing Vs. Outlicensing
Lecture 87Importance of Publications in Pharmaceutical Industry
Lecture 88Juxtapid Case Study
Lecture 89New Indication Approval Process and Promotion
Lecture 90OTC Switch
Lecture 91Para IV Filing - Generic Marketing Strategy
Lecture 92Evergreening - Patent Life Extension Strategies
Lecture 93Case Study: Pharma companies taking toll after patent expiry
Lecture 94Rx to OTC Switch Case Study
Section 10Finance for non-finance manager
Section 11Strategy Discussion
Lecture 96Access to Case study directory 
Lecture 97Increase the brand reach with advance segmentation
Lecture 98Concept of uniform branding for better brand acceptability
Section 12Conference Management Skills Development
Section 13Promotion Regulation: FAQs
Section 14Celebrity Endorsement in Pharmaceuticals
Section 15Clinical Trial Understanding for Product Manager