TypeOnline Course
Student Enrolled9
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Price$650 / Rs. 32500
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Admission Process

Admission Process

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pharma product management course





Admission Process

Course Objective: Advance Diploma in Pharma Product Management is conceptualized with vision to create effective Product Manager for Pharma Industry. This course gives practical knowledge / real life job simulation for Pharma Product Management. This pharmaceutical product manager training course gives practical knowledge / real life job simulation for Pharma Product Management. How product manager works in pharma company and understanding of each area of pharmaceutical product manager job description.

1 Year

1. Orientation to job related practical aspects of the PMT is covered in this course 2. Simulation to real life working in PMT. 3. Access to Industry Databank – 300 Visual Aids, Leave Behind Literature, Catch Cover etc. 4. Access to 1000’s of Pharmaceutical Case Studies 5. Attend Live Lectures of all different chapters / study content.

B.Pharma/D.Pharma/ B.Sc/ Any graduates or those who are in 3rd / final year of those courses, who want to make career in pharmaceutical marketing can pursue the course.


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Course Flow / Syllabus 

Section 1Drug Development Fundamental
Lecture 1R&D Process & Introduction to drug discovery
Lecture 2Concept of Investigational New Drug
Lecture 3Concept of New Drug & New Drug Application
Lecture 4Basic concept and understanding of the Generic Drug
Lecture 5ANDA - Basic Understanding in Generic Drug Approval Process
Lecture 6Patent Vs. Exclusivity
Lecture 7Review
Section 2Fundamental of Product Management
Lecture 8Career in Pharma Product Management
Lecture 9Detailed Understanding of Product Management Job
Lecture 10Classification of Doctors
Section 3Fundamentals of Pharma Marketing
Lecture 11Marketing Orientation for Product Manager
Lecture 12Marketing Research Process for Product Mangaer
Lecture 13Product Life cycle - Basic Understanding
Lecture 14Concept of STP
Lecture 15Pricing
Lecture 16A Pharmaceutical Segmentation outlook
Lecture 17Distribution Channel in Pharmaceuticals
Lecture 18Promotion in Pharmaceutical Industry : Communication Model, Effective promotional communication, Push Vs. Pull Strategy and Buying Decision Process
Lecture 19Practical understanding on Prescription Accelerating Materials used in pharmaceutical promotion
Lecture 20Promotional Budget Setting : Method
Lecture 21Basics of Advertising : Introduction
Lecture 22The Advertising agency Selection Process with Case Based Learning on Creative Brief Preparation
Lecture 23Brand Recall | Brand Recognition |Top of mind - How to calculate brand recall value?
Lecture 24Advertising Planning - ATL, BTL and TTL activities
Lecture 25Target Audiences for Pharma Promotion : Types and Specialization
Lecture 26Business segments of Pharmaceutical Companies
Lecture 27Target Audience Selection Based on Products
Section 4Practical Training: BRAND NAME,  BRAND LOGO, TRADEMARKING 
Lecture 28Brand Logo - Introduction
Lecture 29Purpose of Brand Logo
Lecture 30Component of Brand Logo
Lecture 31Brand Name and TM Registration Process
Lecture 32Trademark - Practical on TM Search
Lecture 33Trademark Search assignment
Lecture 34Trademark Registration in US
Lecture 35Logo Design Practical Training
Lecture 36Color Systems - RGB & CMYK
Lecture 37Few Case Studies related to brand names and logos
Lecture 38Brand Logo - Simulation
Lecture 39Non Traditional Trademarking: Colour Trademarking in Pharma Branding
Lecture 40How to protect pharma brands globally?
Lecture 41Rebranding Exercise in Pharmaceutical Industry
Lecture 42Brand Logo Development: Real Life Simulation
Lecture 43Brand Tagline - Punchline - 200 Practical Examples
Lecture 44Pharma Brand Name Generator
Section 5Marketing Plan / Brand Plan Fundamentals
Lecture 45 Basic Understanding how to launch a pharmaceutical product into the market
Lecture 46Marketing Campaign Development
Lecture 47Different Components of Brand Plan
Lecture 48Sectional Analysis of Marketing Plan
Lecture 49Decide about brand USP -What to promote
Lecture 50How to prepare promotogram. Download sample Promotogram
Lecture 51Importance and Handling of Cycle Meeting and its importance
Lecture 52Sample Marketing Plan
Lecture 53Sample Marketing Plan
Lecture 54Sample Marketing Plan
Lecture 55New Product Launch Case Study
Lecture 56Launch Case Study
Lecture 57New Launch Case Study
Lecture 58CSR Initiatives : Case Based Learning
Lecture 59Practical Approach in Sample Allocation
Lecture 60Strategy Discussion: Increase the brand reach with advance segmentation
Lecture 61Strategy Discussion: Concept of uniform branding for better brand acceptability
Lecture 62Strategy Discussion: Concept of Brand Differentiation
Lecture 63Brand Plan to Marketing Campaign - Objective setting to effective execution
Section 6Visual Aid and Input Designing
Lecture 64Importance of Visual Aid in Pharma Industry
Lecture 65Fundamentals of preparing visual aid
Lecture 66Indications for Drugs: Approved vs. Non-approved
Lecture 67Case Study : Indication approval to extend the usage of the brands (molecule)
Lecture 68Step by step visual aid development process
Lecture 69Guideline of Visual Aid Designing
Lecture 70Practical Sample to understand visual aid contents and effective placement of the texts
Lecture 71Visual Aid Printing
Lecture 72Detailing and e-detailing
Lecture 73Visual Aid Development - Review
Lecture 74Visual Aid Samples
Lecture 75Tablet vs. Conventional Detailing
Lecture 76Visual aid detailing story writing
Section 7Packaging and Marketing Input creation
Lecture 77Artwork Development Process in PMT Department
Lecture 78Product List and Reminder card development
Lecture 79Catch Cover for Brand Promotion
Lecture 80Packaging Development
Lecture 81Prescribing Information and Patient Information Leaflet development
Lecture 82Pharma Packaging Case Studies
Lecture 83DHCP letters
Lecture 84Product Packshot Designing : Practical Knowledge
Lecture 85Creativity to develop brand essence
Lecture 86Advance Training on Pharmaceutical Packaging
Lecture 87Unique identifier & anti-tampering device on outer packaging
Section 8Analytical Skills
Lecture 88Moving annual total (MAT)
Lecture 89Compound Annual Growth Rate (CAGR)
Lecture 90Analytical Approach in Determining Brand Potential with case study
Lecture 91RCPA
Lecture 92Market Size Determination - Market Share | Relative Market Share | Total Vs. Actual Vs. Penetrated Market
Lecture 93Sales Forecasting
Section 9Portfolio Management Skills for Product Manager
Lecture 94Advance understanding of the portfolio Management
Lecture 95Co-promotion & Co-marketing strategy in pharma industry
Lecture 96Concept of Reverse co-promotion in pharma industry
Lecture 97In-Licensing Vs. Outlicensing
Lecture 98Importance of Publications in Pharmaceutical Industry
Lecture 99Juxtapid Case Study
Lecture 100New Indication Approval Process and Promotion
Lecture 101OTC Switch
Lecture 102Para IV Filing - Generic Marketing Strategy
Lecture 103Evergreening - Patent Life Extension Strategies
Lecture 104LOE Strategies for Innovator Brands with case study
Lecture 105Rx to OTC Switch Case Study
Lecture 106Drug Repurposing
Section 10Finance for non-finance manager
Section 11Strategy Discussion
Lecture 108Access to Case study directory 
Lecture 109Increase the brand reach with advance segmentation
Lecture 110Concept of uniform branding for better brand acceptability
Lecture 111Brand Line Extension : Importance and Strategic Planning 
Lecture 112Disease Awareness Campaign - #hastag Health Day Campaign
Lecture 113Medical Animation - For Effective Brand Building
Section 12Conference Management Skills Development
Lecture 114Effective Management of Conference
Lecture 115Conference Banner Designing
Lecture 116Roll Up standees
Section 13Promotion Regulation: FAQs
Section 14Celebrity Endorsement in Pharmaceuticals
Lecture 118Celebrity Endorsement in Pharmaceutical Brand Promotion
Lecture 119Celebrity Differentiating - Endorsement Vs. Bootlegging 
Section 15Clinical Trial Understanding for Product Manager
Section 16Final Certification Examination