TypeOnline Course
Student Enrolled13
(12 ratings)
Price$650 / Rs. 32500
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Admission Process

Admission Process

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Pharma Product Management Course

Introduction

Duration

Features

Eligibility

Who should attend

Advance Diploma in Pharma Product Management provides comprehensive practical training for  pharma brand managers. This course gives practical knowledge and real life job simulation for Pharma Product Management. Hence, this course suits even to those who want to make a join in pharmaceutical product management team. MorThis course provides comprehensive idea about pharmaceutical product manager’s works in pharma company and understanding of each area of pharmaceutical product manager job description.

This pharmaceutical product management course includes exclusive pharma digital marketing training for brand mangers. The course provides hands on training on 2020 Digital Media Tools and digital campaign management. 

1 Year

Features of the course

  • Pharma Product Management TrainingThe course provides the piratical on the job orientation about the real life working in Pharmaceutical Product Management Team.
  • The course provides in depth training on marketing commercialization strategic planning for launching a brand from beginning.
  • Course ensures the practical training on the marketing plan preparation, brand differentiation tools and techniques, brand registration process, brand logo designing, visual aid, LBL, other promotional input designing.
  • Course provides extensive training on pharmaceutical digital marketing tools – digital media campaigns.
  • As a part of the course, learner will get the access to Industry Data bank – 300 Visual Aids, Leave Behind Literature, Catch Cover and various market access simulations.
  • Access to 1000’s of Pharmaceutical Case Studies.
  • User can access and attend Live Lectures of all different chapters / study content.

B.Pharma/D.Pharma/ B.Sc/ Any graduates or those who are in 3rd / final year of those courses, who want to make career in pharmaceutical marketing and product management can pursue the course.

Who should attend this course?

  • This course is ideal for the Pharma Brand Management professionals like Pharmaceutical Product Manager, Product Executive, Marketing Manager.
  • Pharmaceutical Sales Professionals who are having sales experience and want to shift into Pharma PMT.
  • B.Pharma / B.Sc + MBAs who are working in phrama sales and want to get into pharmaceutical product management.
  • MBBS / BDS doctors who want to move to Pharmaceutical Brand Management.

Course Flow / Syllabus 

Section 1Drug Development Fundamental
Lecture 1R&D Process & Introduction to drug discovery
Lecture 2Concept of Investigational New Drug
Lecture 3Concept of New Drug & New Drug Application
Lecture 4Basic concept and understanding of the Generic Drug
Lecture 5ANDA - Basic Understanding in Generic Drug Approval Process
Lecture 6Patent Vs. Exclusivity
Lecture 7Review
Section 2Fundamental of Product Management
Lecture 8Career in Pharma Product Management
Lecture 9Classification of Doctors
Lecture 10Job Description of Pharmaceutical Product Manager 
Section 3Fundamentals of Pharma Marketing
Lecture 11Marketing Orientation for Product Manager
Lecture 12Marketing Research Process for Product Mangaer
Lecture 13Product Life cycle - Basic Understanding
Lecture 14Concept of STP
Lecture 15Pricing
Lecture 16A Pharmaceutical Segmentation outlook
Lecture 17Distribution Channel in Pharmaceuticals
Lecture 18Promotion in Pharmaceutical Industry : Communication Model, Effective promotional communication, Push Vs. Pull Strategy and Buying Decision Process
Lecture 19Practical understanding on Prescription Accelerating Materials used in pharmaceutical promotion
Lecture 20Promotional Budget Setting : Method
Lecture 21Brand Recall | Brand Recognition |Top of mind - How to calculate brand recall value?
Lecture 22Target Audiences for Pharma Promotion : Types and Specialization
Lecture 23Business segments of Pharmaceutical Companies
Lecture 24Target Audience Selection Based on Products
Lecture 25How to start work as pharma product manager in a pharma company
Lecture 26Advertising - Introduction | Objective | Types of Advertising 
Lecture 27ATL, BTL & TTL Advertising
Lecture 28Advertising Agency - Understanding on various types of advertising agency
Lecture 29Selection of Advertising Agency
Lecture 30What is creative Briefing? How to Prepare !
Lecture 31Creative Briefing - Practical Simulation
Lecture 32Request for Proposal | Concepts in advertising
Lecture 33Advertising Message Strategy Development and Evaluation
Lecture 34Creative Approach and Styles
Lecture 35Steps of Development of Creatives
Lecture 36Advertisement Copy Development
Lecture 37How to prepare Ad Campaign Step By Step
Section 4Practical Training: BRAND NAME,  BRAND LOGO, TRADEMARKING 
Lecture 38Brand Logo - Introduction
Lecture 39Purpose of Brand Logo
Lecture 40Component of Brand Logo
Lecture 41Terminologies related to patent, trademark, copyright and licensing |  Introduction to Trademark | Trademark filing procedure
Lecture 42Trademark Searching Process | EUIPO Searching | USPTO Searching | IPINDIA Searching 
Lecture 43How to design an excellent brand logo : Tricks of the trade
Lecture 44Logo colour theme | Colour system | Colour coding | Significance of colour
Lecture 45Few Case Studies related to brand names and logos
Lecture 46Brand Logo - Simulation
Lecture 47Non Traditional Trademarking: Colour Trademarking in Pharma Branding
Lecture 48How to protect pharma brands globally?
Lecture 49Rebranding Exercise in Pharmaceutical Industry
Lecture 50Brand Logo Development: Real Life Simulation
Lecture 51Brand Tagline - Punchline - 200 Practical Examples
Lecture 52Pharma Brand Name Generator
Lecture 53Trademark Infringement | Passing off | Practical Cases
Section 5Marketing Plan / Brand Plan Fundamentals
Lecture 54Fundamental of Pharma Marketing Plan 
Lecture 55Basic Understanding how to launch a pharmaceutical product into the market 
Lecture 56Practical Training on Marketing Plan Preparation with real life example
Lecture 57Marketing Campaign Development : Importance of Target Audience Segmentation for effective targeting 
Lecture 58New Product Launch Framework
Lecture 59Sample Marketing Plan  : Sectional Analysis of Marketing Plan
Lecture 60Decide about brand USP -What to promote 
Lecture 61How to prepare promotogram. Download sample Promotogram
Lecture 62Importance and Handling of Cycle Meeting and its importance 
Lecture 63Sample Marketing Plan
Lecture 64Sample Marketing Plan
Lecture 65Sample Marketing Plan
Lecture 66New Product Launch Case Study
Lecture 67Launch Case Study
Lecture 68CSR Campaign 
Lecture 69Cost Based Working for Sample Allocation: Step 1 to 4
Lecture 70Increase the brand reach with advance segmentation
Lecture 71Concept of uniform branding for better brand acceptability
Lecture 72Concept of Brand Differentiation
Section 6Visual Aid and Input Designing
Lecture 73Importance of Visual Aid in Pharma Industry
Lecture 74Fundamentals of preparing visual aid
Lecture 75Indications for Drugs: Approved vs. Non-approved
Lecture 76Case Study : Indication approval to extend the usage of the brands (molecule)
Lecture 77Step by step visual aid development process
Lecture 78Guideline of Visual Aid Designing
Lecture 79Practical Sample to understand visual aid contents and effective placement of the texts
Lecture 80Visual Aid Printing
Lecture 81Interactive Visual Aid | E-detailing | Remote Detailing | Analysis of Animated Video based e-detailing visual aids 
Lecture 82Visual Aid Development - Review
Lecture 83Visual Aid Samples
Lecture 84Tablet vs. Conventional Detailing
Lecture 85Visual aid detailing story writing
Section 7Packaging and Marketing Input creation
Lecture 86Artwork Development Process in PMT Department
Lecture 87Product List and Reminder card development
Lecture 88Catch Cover for Brand Promotion
Lecture 89Packaging Development
Lecture 90Prescribing Information and Patient Information Leaflet development
Lecture 91Pharma Packaging Case Studies
Lecture 92DHCP letters
Lecture 93Product Packshot Designing : Practical Knowledge
Lecture 94Creativity to develop brand essence
Lecture 95Advance Training on Pharmaceutical Packaging
Lecture 96Unique identifier & anti-tampering device on outer packaging
Section 8Analytical Skills
Lecture 97Moving annual total (MAT)
Lecture 98Compound Annual Growth Rate (CAGR)
Lecture 99Analytical Approach in Determining Brand Potential with case study
Lecture 100RCPA
Lecture 101Market Size Determination - Market Share | Relative Market Share | Total Vs. Actual Vs. Penetrated Market
Lecture 102Sales Forecasting
Section 9Portfolio Management Skills for Product Manager
Lecture 103Advance understanding of the portfolio Management
Lecture 104Co-promotion & Co-marketing strategy in pharma industry
Lecture 105Concept of Reverse co-promotion in pharma industry
Lecture 106In-Licensing Vs. Outlicensing
Lecture 107Importance of Publications in Pharmaceutical Industry
Lecture 108Juxtapid Case Study
Lecture 109New Indication Approval Process and Promotion
Lecture 110OTC Switch
Lecture 111Para IV Filing - Generic Marketing Strategy
Lecture 112Evergreening - Patent Life Extension Strategies
Lecture 113LOE Strategies for Innovator Brands with case study
Lecture 114Rx to OTC Switch Case Study
Lecture 115Drug Repurposing
Section 10Finance for non-finance manager
Section 11Strategy Discussion
Lecture 117Access to Case study directory 
Lecture 118Increase the brand reach with advance segmentation
Lecture 119Concept of uniform branding for better brand acceptability
Lecture 120Brand Line Extension : Importance and Strategic Planning 
Lecture 121Disease Awareness Campaign - #hastag Health Day Campaign
Lecture 122Medical Animation - For Effective Brand Building
Section 12Conference Management Skills Development
Lecture 123Effective Management of Conference
Lecture 124Conference Banner Designing
Lecture 125Roll Up standees
Section 13Digital Marketing Training for Pharma Brand Manager
Lecture 126Introduction to Digital Marketing 
Lecture 127Inbound and outbound marketing in pharma | Types of inbound and outbound marketing 
Lecture 128Digital Media Marketing Macro-Environment Analysis | Mapping of online market place | Internet marketing conversion process | Conversion Process Digital VS. Traditional | Publisher revenue model | Affiliate revenue model
Lecture 129Digital Media Marketing Micro - Environment Analysis | Web server | Web browser | http vs. https - Significance and hands on understanding | Privacy and ethical issues in internet marketing
Lecture 130Digital marketing strategy development | Planning process | E-Marketing Plan | Planning for MNC Vs. Start Up | Strategic Outcome measurement
Lecture 131Relationship marketing using digital platform | CRM | Concept of permission marketing | User Satisfaction and loyalty management | Feedback mechanism
Lecture 132Campaign planning for digital media | Goal setting | Tracking | Campaign insight | Segmentation and targeting | Message Development | Media Mix Selection | Media scheduling | Practical understanding to campaign performance matrics | CPC | CPA | PPC | ROI | CPS
Lecture 133Search Engine Optimization | Search Engine Marketing | Social Media Marketing
Lecture 134Web Analytics - Tool and Implementation 
Lecture 135Web Host - Check the hosting details 
Lecture 136Page Speed- importance and practical understanding | Check the web speed 
Lecture 137Keyword | Keyword Planning for SEO and SEM | Keyword Planner
Lecture 138Mobile Responsive | Tracking the Site
Lecture 139Google Ad - Practical Training on Campaign Development and Execution
Lecture 140HCP sites and Patient Site
Lecture 141Digital Marketing Strategies for innovator brand | Pre launch - comuing soon, DSE Marketing | Launch activities - Day of approval (DOA) site | FDA Compliance | FDA 2253 Filing
Lecture 142Brand Portal Development
Lecture 143Relationship Marketing : KOL Management and Patient Advocacy Group 
Lecture 144Public Relation - PR firm | PR Campaign | Press Release | Technical understanding of press release writing | Digital Press Release
Lecture 145Developing Ad - Pharmaceutical Prescription, OTC Vs FMCG Brands
Lecture 146Difference between FMCG and OTC Brand Ad
Section 14Celebrity Endorsement in Pharmaceuticals
Lecture 147Celebrity Endorsement in Pharmaceutical Brand Promotion
Lecture 148Celebrity Differentiating - Endorsement Vs. Bootlegging 
Section 15Clinical Trial Understanding for Product Manager
Section 16Final Certification Examination