TypeOnline Course
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Price$650 / Rs. 32500
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Admission Process

Admission Process

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pharma product management course





Course Fees

Admission Process

Course Objective: Advance Diploma in Pharma Product Management is conceptualized with vision to create effective Product Manager for Pharma Industry. This course gives practical knowledge / real life job simulation for Pharma Product Management. This pharmaceutical product manager training course gives practical knowledge / real life job simulation for Pharma Product Management. How product manager works in pharma company and understanding of each area of pharmaceutical product manager job description.

1 Year

1. Orientation to job related practical aspects of the PMT is covered in this course 2. Simulation to real life working in PMT. 3. Access to Industry Databank – 300 Visual Aids, Leave Behind Literature, Catch Cover etc. 4. Access to 1000’s of Pharmaceutical Case Studies 5. Attend Live Lectures of all different chapters / study content.

B.Pharma/D.Pharma/ B.Sc/ Any graduates or those who are in 3rd / final year of those courses, who want to make career in pharmaceutical marketing can pursue the course.

27500 Indian Rupees (for payment from India) USD 550 (for payment other than India).


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Course Flow / Syllabus 

Section 1Drug Development Fundamental
Lecture 1R&D Process & Introduction to drug discovery
Lecture 2Concept of Investigational New Drug
Lecture 3Concept of New Drug & New Drug Application
Lecture 4Basic concept and understanding of the Generic Drug
Lecture 5ANDA - Basic Understanding in Generic Drug Approval Process
Lecture 6Patent Vs. Exclusivity
Lecture 7Review
Section 2Fundamental of Product Management
Lecture 8Career in Pharma Product Management
Lecture 9Detailed Understanding of Product Management Job
Lecture 10Classification of Doctors
Section 3Fundamentals of Pharma Marketing
Lecture 11Marketing Orientation for Product Manager
Lecture 12Marketing Research Process for Product Mangaer
Lecture 13Consumer Behavior & Brand Adoption Process
Lecture 14Product Life cycle - Basic Understanding
Lecture 15Concept of STP
Lecture 16Pricing
Lecture 17Logistics
Lecture 18Segmentation, Targeting and Positioning
Lecture 19A Pharamceutical Segementation outlook
Lecture 20Market Research: Importance in Pharma Product Management
Lecture 21Distribution Channel in Pharmaceuticals
Lecture 22Promotion Management Process
Lecture 23Setting and Quantifying Promotional Objectives
Lecture 24Promotional Budget Setting : Tools and Techniques
Lecture 25Basics of Advertising : Introduction
Lecture 26Classifications of Advertising
Lecture 27The Advertising agency
Lecture 28Brand Recall | Brand Recognition |Top of mind - How to calculate brand recall value?
Section 4Practical Training: BRAND NAME,  BRAND LOGO, TRADEMARKING 
Lecture 29Brand Logo - Introduction
Lecture 30Purpose of Brand Logo
Lecture 31Component of Brand Logo
Lecture 32Brand Name and TM Registration Process
Lecture 33Trademark - Practical on TM Search
Lecture 34Trademark Search assignment
Lecture 35Trademark Registration in US
Lecture 36Logo Design Practical Training
Lecture 37Color Systems - RGB & CMYK
Lecture 38Few Case Studies related to brand names and logos
Lecture 39Brand Logo - Simulation
Lecture 40Non Traditional Trademarking: Colour Trademarking in Pharma Branding
Lecture 41How to protect pharma brands globally?
Lecture 42Rebranding Exercise in Pharmaceutical Industry
Lecture 43Brand Logo Development: Real Life Simulation
Section 5Marketing Plan / Brand Plan Fundamentals
Lecture 44 Basic Understanding how to launch a pharmaceutical product into the market
Lecture 45Marketing Campaign Development
Lecture 46Different Components of Brand Plan
Lecture 47Sectional Analysis of Marketing Plan
Lecture 48Decide about brand USP -What to promote
Lecture 49How to prepare promotogram. Download sample Promotogram
Lecture 50Importance and Handling of Cycle Meeting and its importance
Lecture 51Sample Marketing Plan
Lecture 52Sample Marketing Plan
Lecture 53Sample Marketing Plan
Lecture 54New Product Launch Case Study
Lecture 55Launch Case Study
Lecture 56New Launch Case Study
Lecture 57CSR Initiatives : Case Based Learning
Lecture 58Practical Approach in Sample Allocation
Lecture 59Strategy Discussion: Increase the brand reach with advance segmentation
Lecture 60Strategy Discussion: Concept of uniform branding for better brand acceptability
Lecture 61Strategy Discussion: Concept of Brand Differentiation
Lecture 62Brand Plan to Marketing Campaign - Objective setting to effective execution
Section 6Visual Aid and Input Designing
Lecture 63Importance of Visual Aid in Pharma Industry
Lecture 64Fundamentals of preparing visual aid
Lecture 65Indications for Drugs: Approved vs. Non-approved
Lecture 66Case Study : Indication approval to extend the usage of the brands (molecule)
Lecture 67Step by step visual aid development process
Lecture 68Guideline of Visual Aid Designing
Lecture 69Practical Sample to understand visual aid contents and effective placement of the texts
Lecture 70Visual Aid Printing
Lecture 71Detailing and e-detailing
Lecture 72Visual Aid Development - Review
Lecture 73Visual Aid Samples
Lecture 74Tablet vs. Conventional Detailing
Lecture 75Visual aid detailing story writing
Section 7Packaging and Marketing Input creation
Lecture 76Artwork Development Process in PMT Department
Lecture 77Product List and Reminder card development
Lecture 78Catch Cover for Brand Promotion
Lecture 79Packaging Development
Lecture 80Prescribing Information and Patient Information Leaflet development
Lecture 81Pharma Packaging Case Studies
Lecture 82DHCP letters
Lecture 83Product Packshot Designing : Practical Knowledge
Lecture 84Creativity to develop brand essence
Lecture 85Advance Training on Pharmaceutical Packaging
Lecture 86Unique identifier & anti-tampering device on outer packaging
Section 8Analytical Skills
Lecture 87Moving annual total (MAT)
Lecture 88Compound Annual Growth Rate (CAGR)
Lecture 89Analytical Approach in Determining Brand Potential with case study
Lecture 90RCPA
Lecture 91Market Size Determination - Market Share | Relative Market Share | Total Vs. Actual Vs. Penetrated Market
Lecture 92Sales Forecasting
Section 9Portfolio Management Skills for Product Manager
Lecture 93Advance understanding of the portfolio Management
Lecture 94Co-promotion & Co-marketing strategy in pharma industry
Lecture 95Concept of Reverse co-promotion in pharma industry
Lecture 96In-Licensing Vs. Outlicensing
Lecture 97Importance of Publications in Pharmaceutical Industry
Lecture 98Juxtapid Case Study
Lecture 99New Indication Approval Process and Promotion
Lecture 100OTC Switch
Lecture 101Para IV Filing - Generic Marketing Strategy
Lecture 102Evergreening - Patent Life Extension Strategies
Lecture 103Case Study: Pharma companies taking toll after patent expiry
Lecture 104Rx to OTC Switch Case Study
Section 10Finance for non-finance manager
Section 11Strategy Discussion
Lecture 106Access to Case study directory 
Lecture 107Increase the brand reach with advance segmentation
Lecture 108Concept of uniform branding for better brand acceptability
Lecture 109Brand Line Extension : Importance and Strategic Planning 
Lecture 110Disease Awareness Campaign - #hastag Health Day Campaign
Lecture 111Medical Animation - For Effective Brand Building
Section 12Conference Management Skills Development
Lecture 112Effective Management of Conference
Lecture 113Conference Banner Designing
Lecture 114Roll Up standees
Section 13Promotion Regulation: FAQs
Section 14Celebrity Endorsement in Pharmaceuticals
Lecture 116Celebrity Endorsement in Pharmaceutical Brand Promotion
Lecture 117Celebrity Differentiating - Endorsement Vs. Bootlegging 
Section 15Clinical Trial Understanding for Product Manager
Section 16Final Certification Examination