TypeOnline Course
Student Enrolled8
(12 ratings)
Price$650 / Rs. 32500
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Admission Process

Admission Process

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Pharma Product Management Course

Introduction

Duration

Features

Eligibility

Who should attend

Advance Diploma in Pharma Product Management is conceptualized with vision to create effective Product Manager for Pharma Industry. This course gives practical knowledge / real life job simulation for Pharma Product Management. This pharmaceutical product manager training course ideal for the Pharmaceutical Product Management Team (PMT). This course provides comprehensive idea about pharmaceutical product manager’s works in pharma company and understanding of each area of pharmaceutical product manager job description.

1 Year

Features of the course

  • Pharma Product Management TrainingThe course provides the piratical on the job orientation about the real life working in Pharmaceutical Product Management Team.
  • The course provides in depth training on marketing commercialization strategic planning for launching a brand from beginning.
  • Course ensures the practical training on the marketing plan preparation, brand differentiation tools and techniques, brand registration process, brand logo designing, visual aid, LBL, other promotional input designing.
  • As a part of the course, learner will get the access to Industry Data bank – 300 Visual Aids, Leave Behind Literature, Catch Cover and various market access simulations.
  • Access to 1000’s of Pharmaceutical Case Studies.
  • User can access and attend Live Lectures of all different chapters / study content.

B.Pharma/D.Pharma/ B.Sc/ Any graduates or those who are in 3rd / final year of those courses, who want to make career in pharmaceutical marketing and product management can pursue the course.

Who should attend this course?

  • This course is ideal for the Pharma Brand Management professionals like Pharmaceutical Product Manager, Product Executive, Marketing Manager.
  • Pharmaceutical Sales Professionals who are having sales experience and want to shift into Pharma PMT.
  • B.Pharma / B.Sc + MBAs who are working in phrama sales and want to get into pharmaceutical product management.
  • MBBS / BDS doctors who want to move to Pharmaceutical Brand Management.

Course Flow / Syllabus 

Section 1Drug Development Fundamental
Lecture 1R&D Process & Introduction to drug discovery
Lecture 2Concept of Investigational New Drug
Lecture 3Concept of New Drug & New Drug Application
Lecture 4Basic concept and understanding of the Generic Drug
Lecture 5ANDA - Basic Understanding in Generic Drug Approval Process
Lecture 6Patent Vs. Exclusivity
Lecture 7Review
Section 2Fundamental of Product Management
Lecture 8Career in Pharma Product Management
Lecture 9Classification of Doctors
Lecture 10Job Description of Pharmaceutical Product Manager 
Section 3Fundamentals of Pharma Marketing
Lecture 11Marketing Orientation for Product Manager
Lecture 12Marketing Research Process for Product Mangaer
Lecture 13Product Life cycle - Basic Understanding
Lecture 14Concept of STP
Lecture 15Pricing
Lecture 16A Pharmaceutical Segmentation outlook
Lecture 17Distribution Channel in Pharmaceuticals
Lecture 18Promotion in Pharmaceutical Industry : Communication Model, Effective promotional communication, Push Vs. Pull Strategy and Buying Decision Process
Lecture 19Practical understanding on Prescription Accelerating Materials used in pharmaceutical promotion
Lecture 20Promotional Budget Setting : Method
Lecture 21Basics of Advertising : Introduction
Lecture 22The Advertising agency Selection Process with Case Based Learning on Creative Brief Preparation
Lecture 23Brand Recall | Brand Recognition |Top of mind - How to calculate brand recall value?
Lecture 24Advertising Planning - ATL, BTL and TTL activities
Lecture 25Target Audiences for Pharma Promotion : Types and Specialization
Lecture 26Business segments of Pharmaceutical Companies
Lecture 27Target Audience Selection Based on Products
Section 4Practical Training: BRAND NAME,  BRAND LOGO, TRADEMARKING 
Lecture 28Brand Logo - Introduction
Lecture 29Purpose of Brand Logo
Lecture 30Component of Brand Logo
Lecture 31Brand Name and TM Registration Process
Lecture 32Trademark - Practical on TM Search
Lecture 33Trademark Search assignment
Lecture 34Trademark Registration in US
Lecture 35Logo Design Practical Training
Lecture 36Color Systems - RGB & CMYK
Lecture 37Few Case Studies related to brand names and logos
Lecture 38Brand Logo - Simulation
Lecture 39Non Traditional Trademarking: Colour Trademarking in Pharma Branding
Lecture 40How to protect pharma brands globally?
Lecture 41Rebranding Exercise in Pharmaceutical Industry
Lecture 42Brand Logo Development: Real Life Simulation
Lecture 43Brand Tagline - Punchline - 200 Practical Examples
Lecture 44Pharma Brand Name Generator
Section 5Marketing Plan / Brand Plan Fundamentals
Lecture 45Fundamental of Pharma Marketing Plan 
Lecture 46Basic Understanding how to launch a pharmaceutical product into the market 
Lecture 47Practical Training on Marketing Plan Preparation with real life example
Lecture 48Marketing Campaign Development : Importance of Target Audience Segmentation for effective targeting 
Lecture 49New Product Launch Framework
Lecture 50Sample Marketing Plan  : Sectional Analysis of Marketing Plan
Lecture 51Decide about brand USP -What to promote 
Lecture 52How to prepare promotogram. Download sample Promotogram
Lecture 53Importance and Handling of Cycle Meeting and its importance 
Lecture 54Sample Marketing Plan
Lecture 55Sample Marketing Plan
Lecture 56Sample Marketing Plan
Lecture 57New Product Launch Case Study
Lecture 58Launch Case Study
Lecture 59CSR Campaign 
Lecture 60Cost Based Working for Sample Allocation: Step 1 to 4
Lecture 61Increase the brand reach with advance segmentation
Lecture 62Concept of uniform branding for better brand acceptability
Lecture 63Concept of Brand Differentiation
Lecture 64Brand Plan to Marketing Campaign - Objective setting to effective execution
Section 6Visual Aid and Input Designing
Lecture 65Importance of Visual Aid in Pharma Industry
Lecture 66Fundamentals of preparing visual aid
Lecture 67Indications for Drugs: Approved vs. Non-approved
Lecture 68Case Study : Indication approval to extend the usage of the brands (molecule)
Lecture 69Step by step visual aid development process
Lecture 70Guideline of Visual Aid Designing
Lecture 71Practical Sample to understand visual aid contents and effective placement of the texts
Lecture 72Visual Aid Printing
Lecture 73Detailing and e-detailing
Lecture 74Visual Aid Development - Review
Lecture 75Visual Aid Samples
Lecture 76Tablet vs. Conventional Detailing
Lecture 77Visual aid detailing story writing
Section 7Packaging and Marketing Input creation
Lecture 78Artwork Development Process in PMT Department
Lecture 79Product List and Reminder card development
Lecture 80Catch Cover for Brand Promotion
Lecture 81Packaging Development
Lecture 82Prescribing Information and Patient Information Leaflet development
Lecture 83Pharma Packaging Case Studies
Lecture 84DHCP letters
Lecture 85Product Packshot Designing : Practical Knowledge
Lecture 86Creativity to develop brand essence
Lecture 87Advance Training on Pharmaceutical Packaging
Lecture 88Unique identifier & anti-tampering device on outer packaging
Section 8Analytical Skills
Lecture 89Moving annual total (MAT)
Lecture 90Compound Annual Growth Rate (CAGR)
Lecture 91Analytical Approach in Determining Brand Potential with case study
Lecture 92RCPA
Lecture 93Market Size Determination - Market Share | Relative Market Share | Total Vs. Actual Vs. Penetrated Market
Lecture 94Sales Forecasting
Section 9Portfolio Management Skills for Product Manager
Lecture 95Advance understanding of the portfolio Management
Lecture 96Co-promotion & Co-marketing strategy in pharma industry
Lecture 97Concept of Reverse co-promotion in pharma industry
Lecture 98In-Licensing Vs. Outlicensing
Lecture 99Importance of Publications in Pharmaceutical Industry
Lecture 100Juxtapid Case Study
Lecture 101New Indication Approval Process and Promotion
Lecture 102OTC Switch
Lecture 103Para IV Filing - Generic Marketing Strategy
Lecture 104Evergreening - Patent Life Extension Strategies
Lecture 105LOE Strategies for Innovator Brands with case study
Lecture 106Rx to OTC Switch Case Study
Lecture 107Drug Repurposing
Section 10Finance for non-finance manager
Section 11Strategy Discussion
Lecture 109Access to Case study directory 
Lecture 110Increase the brand reach with advance segmentation
Lecture 111Concept of uniform branding for better brand acceptability
Lecture 112Brand Line Extension : Importance and Strategic Planning 
Lecture 113Disease Awareness Campaign - #hastag Health Day Campaign
Lecture 114Medical Animation - For Effective Brand Building
Section 12Conference Management Skills Development
Lecture 115Effective Management of Conference
Lecture 116Conference Banner Designing
Lecture 117Roll Up standees
Section 13Promotion Regulation: FAQs
Section 14Celebrity Endorsement in Pharmaceuticals
Lecture 119Celebrity Endorsement in Pharmaceutical Brand Promotion
Lecture 120Celebrity Differentiating - Endorsement Vs. Bootlegging 
Section 15Clinical Trial Understanding for Product Manager
Section 16Final Certification Examination