TypeOnline Course
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Price$650 / Rs. 32500
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Admission Process

Admission Process

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pharma product management course





Admission Process

Course Objective: Advance Diploma in Pharma Product Management is conceptualized with vision to create effective Product Manager for Pharma Industry. This course gives practical knowledge / real life job simulation for Pharma Product Management. This pharmaceutical product manager training course gives practical knowledge / real life job simulation for Pharma Product Management. How product manager works in pharma company and understanding of each area of pharmaceutical product manager job description.

1 Year

1. Orientation to job related practical aspects of the PMT is covered in this course 2. Simulation to real life working in PMT. 3. Access to Industry Databank – 300 Visual Aids, Leave Behind Literature, Catch Cover etc. 4. Access to 1000’s of Pharmaceutical Case Studies 5. Attend Live Lectures of all different chapters / study content.

B.Pharma/D.Pharma/ B.Sc/ Any graduates or those who are in 3rd / final year of those courses, who want to make career in pharmaceutical marketing can pursue the course.


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Course Flow / Syllabus 

Section 1Drug Development Fundamental
Lecture 1R&D Process & Introduction to drug discovery
Lecture 2Concept of Investigational New Drug
Lecture 3Concept of New Drug & New Drug Application
Lecture 4Basic concept and understanding of the Generic Drug
Lecture 5ANDA - Basic Understanding in Generic Drug Approval Process
Lecture 6Patent Vs. Exclusivity
Lecture 7Review
Section 2Fundamental of Product Management
Lecture 8Career in Pharma Product Management
Lecture 9Detailed Understanding of Product Management Job
Lecture 10Classification of Doctors
Section 3Fundamentals of Pharma Marketing
Lecture 11Marketing Orientation for Product Manager
Lecture 12Marketing Research Process for Product Mangaer
Lecture 13Product Life cycle - Basic Understanding
Lecture 14Concept of STP
Lecture 15Pricing
Lecture 16A Pharmaceutical Segmentation outlook
Lecture 17Distribution Channel in Pharmaceuticals
Lecture 18Promotion in Pharmaceutical Industry : Communication Model, Effective promotional communication, Push Vs. Pull Strategy and Buying Decision Process
Lecture 19Practical understanding on Prescription Accelerating Materials used in pharmaceutical promotion
Lecture 20Promotional Budget Setting : Method
Lecture 21Basics of Advertising : Introduction
Lecture 22The Advertising agency Selection Process with Case Based Learning on Creative Brief Preparation
Lecture 23Brand Recall | Brand Recognition |Top of mind - How to calculate brand recall value?
Lecture 24Advertising Planning - ATL, BTL and TTL activities
Section 4Practical Training: BRAND NAME,  BRAND LOGO, TRADEMARKING 
Lecture 25Brand Logo - Introduction
Lecture 26Purpose of Brand Logo
Lecture 27Component of Brand Logo
Lecture 28Brand Name and TM Registration Process
Lecture 29Trademark - Practical on TM Search
Lecture 30Trademark Search assignment
Lecture 31Trademark Registration in US
Lecture 32Logo Design Practical Training
Lecture 33Color Systems - RGB & CMYK
Lecture 34Few Case Studies related to brand names and logos
Lecture 35Brand Logo - Simulation
Lecture 36Non Traditional Trademarking: Colour Trademarking in Pharma Branding
Lecture 37How to protect pharma brands globally?
Lecture 38Rebranding Exercise in Pharmaceutical Industry
Lecture 39Brand Logo Development: Real Life Simulation
Lecture 40Brand Tagline - Punchline - 200 Practical Examples
Section 5Marketing Plan / Brand Plan Fundamentals
Lecture 41 Basic Understanding how to launch a pharmaceutical product into the market
Lecture 42Marketing Campaign Development
Lecture 43Different Components of Brand Plan
Lecture 44Sectional Analysis of Marketing Plan
Lecture 45Decide about brand USP -What to promote
Lecture 46How to prepare promotogram. Download sample Promotogram
Lecture 47Importance and Handling of Cycle Meeting and its importance
Lecture 48Sample Marketing Plan
Lecture 49Sample Marketing Plan
Lecture 50Sample Marketing Plan
Lecture 51New Product Launch Case Study
Lecture 52Launch Case Study
Lecture 53New Launch Case Study
Lecture 54CSR Initiatives : Case Based Learning
Lecture 55Practical Approach in Sample Allocation
Lecture 56Strategy Discussion: Increase the brand reach with advance segmentation
Lecture 57Strategy Discussion: Concept of uniform branding for better brand acceptability
Lecture 58Strategy Discussion: Concept of Brand Differentiation
Lecture 59Brand Plan to Marketing Campaign - Objective setting to effective execution
Section 6Visual Aid and Input Designing
Lecture 60Importance of Visual Aid in Pharma Industry
Lecture 61Fundamentals of preparing visual aid
Lecture 62Indications for Drugs: Approved vs. Non-approved
Lecture 63Case Study : Indication approval to extend the usage of the brands (molecule)
Lecture 64Step by step visual aid development process
Lecture 65Guideline of Visual Aid Designing
Lecture 66Practical Sample to understand visual aid contents and effective placement of the texts
Lecture 67Visual Aid Printing
Lecture 68Detailing and e-detailing
Lecture 69Visual Aid Development - Review
Lecture 70Visual Aid Samples
Lecture 71Tablet vs. Conventional Detailing
Lecture 72Visual aid detailing story writing
Section 7Packaging and Marketing Input creation
Lecture 73Artwork Development Process in PMT Department
Lecture 74Product List and Reminder card development
Lecture 75Catch Cover for Brand Promotion
Lecture 76Packaging Development
Lecture 77Prescribing Information and Patient Information Leaflet development
Lecture 78Pharma Packaging Case Studies
Lecture 79DHCP letters
Lecture 80Product Packshot Designing : Practical Knowledge
Lecture 81Creativity to develop brand essence
Lecture 82Advance Training on Pharmaceutical Packaging
Lecture 83Unique identifier & anti-tampering device on outer packaging
Section 8Analytical Skills
Lecture 84Moving annual total (MAT)
Lecture 85Compound Annual Growth Rate (CAGR)
Lecture 86Analytical Approach in Determining Brand Potential with case study
Lecture 87RCPA
Lecture 88Market Size Determination - Market Share | Relative Market Share | Total Vs. Actual Vs. Penetrated Market
Lecture 89Sales Forecasting
Section 9Portfolio Management Skills for Product Manager
Lecture 90Advance understanding of the portfolio Management
Lecture 91Co-promotion & Co-marketing strategy in pharma industry
Lecture 92Concept of Reverse co-promotion in pharma industry
Lecture 93In-Licensing Vs. Outlicensing
Lecture 94Importance of Publications in Pharmaceutical Industry
Lecture 95Juxtapid Case Study
Lecture 96New Indication Approval Process and Promotion
Lecture 97OTC Switch
Lecture 98Para IV Filing - Generic Marketing Strategy
Lecture 99Evergreening - Patent Life Extension Strategies
Lecture 100Case Study: Pharma companies taking toll after patent expiry
Lecture 101Rx to OTC Switch Case Study
Section 10Finance for non-finance manager
Section 11Strategy Discussion
Lecture 103Access to Case study directory 
Lecture 104Increase the brand reach with advance segmentation
Lecture 105Concept of uniform branding for better brand acceptability
Lecture 106Brand Line Extension : Importance and Strategic Planning 
Lecture 107Disease Awareness Campaign - #hastag Health Day Campaign
Lecture 108Medical Animation - For Effective Brand Building
Section 12Conference Management Skills Development
Lecture 109Effective Management of Conference
Lecture 110Conference Banner Designing
Lecture 111Roll Up standees
Section 13Promotion Regulation: FAQs
Section 14Celebrity Endorsement in Pharmaceuticals
Lecture 113Celebrity Endorsement in Pharmaceutical Brand Promotion
Lecture 114Celebrity Differentiating - Endorsement Vs. Bootlegging 
Section 15Clinical Trial Understanding for Product Manager
Section 16Final Certification Examination