TypeOnline Course
(1 ratings)
Price$90 / INR. 5850
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Admission Process

Admission Process

Sign in or create account at www.nckpharma.com with all details and make the course fees payment to start the course

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Introduction

Duration & Access

Admission

Deliverable

kperegsiteredlogoBranding plays vital role in Pharmaceutical industry and indeed pharma companies are spending huge for designing brand logo, which provides identity for the brand. Indeed lot of brainstorming and involvement required for designing and creating brand identity. You’ll discover the answers in this course.

Explore through case studies the essential skills required to design logos, marketing materials, and advertising programs to establish and promote a brand identity.

In this course step by step you will be observing how brand logo is designed and which is further used in the different marketing/ promotional / packaging materials.

Also, we will be focusing how Redesigning Projects works in pharma industry – How to handle and execute the same.

This short course will be providing great deal of practical understanding in

  • Exploring through case studies the essential skills required to design logos, marketing materials, and advertising programs to establish and promote a brand identity.
  • Designing or redesigning brand identities for establishing businesses.

Course Objectives:

Participant can learn how to:

  • Develop an understanding of the different components of a brand identity and the designer’s role in developing it.
  • Research and design logos for three different companies, exploring differences in concept development.
  • Develop an understanding of how brand identity is influenced by brand business strategy.
  • How to prepare a Logo Manual – which describes the details of usage pattern of the brand logo – with Do’s and Don’ts.

3 Days. access period will be provided to undergo and complete the course. Course can be accessed throughout the day from any devices with help of internet.

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ADMISSION FROM INDIA

Online Admission Process

View Process

  • Upon admission you will be providing the user id and password to access all the content online.
  • You will also be receiving the soft copy of the e-module (which you can download from your dashboard).

Section 1Course Introduction
Section 2Comprehensive Training on Pharma Brand Name Finalization to Logo design to protection
Lecture 2Comprehensive Training on Brand Name, Brand Logo and Protection of Brand name and Brand Logo
Lecture 3Advance Understanding of Pharmaceutical Brand Logo Development 
Section 3
Lecture 4Difference between BRAND, IDENTITY and LOGO
Lecture 5Purpose of the Brand Logo
Lecture 6Logical understanding: Component of the brand logo
Lecture 7Brand Name Selection to Trademarking : Procedure understanding 
Lecture 8Trademark - Practical on TM Search
Lecture 9Trademark Search assignment 
Lecture 10Trademark Registration in US
Lecture 11How to design excellent brand logo?
Lecture 12Color Systems - RGB & CMYK
Lecture 13Brand Logo - Simulation
Lecture 14Non Traditional Branding in Pharmaceutical Industry [case based learning]
Lecture 15How to protect pharma brands globally?
Lecture 16Rebranding in Pharmaceuticals
Lecture 17Brand Logo Development: Real Life Simulation
Lecture 18Brand Tagline - Punchline
Lecture 19Pharma Brand Name Generator