TypeOnline Course
Student Enrolled1
Price$390 / Rs. 19500
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Introduction

Eligibility

Syllabus

Admission Process

Deliverables

kperegsiteredlogoCourse Objective: 1 Month Certificate Course for Medical Representatives is conceptualized with vision to create effective Sales Professionals for Pharma Industry. This course gives practical knowledge of the functionalities of Medical Representatives with practical exposure.

Features of the Course:

1. Orientation to job related practical aspects of the pharma sales management is covered in this course

2. Simulation to real life working in pharma sales.

3. Understanding/ Decision Making/ Strategy Creation in the field of  Pharmaceutical selling.

4. 143 Case Live Pharmaceutical Case Study (Online Databank) File for easy understanding in the process of sales Strategy Creation.

4. Support : Resume Development, Placement Assistance.

]B.Pharma/D.Pharma/ B.Sc/ Any graduates or those who are in 3rd / final year of those courses, who want to make career in pharmaceutical marketing can pursue the course.

Who should attend this course:

  • Medical Representatives who want to enhance their skills in pharma selling
  • Freshers who want to join in pharma sales and marketing 

 

Introduction to Pharma Sales – Importance, Job and key responsibilities of pharma medical representatives.

Hierarchy of pharma sales department – Designations and their responsibilities.

Medical Representative – Evergreen Profession. Career focus and growth path. Detailed and practical study and analysis of the medical representatives job profile with real life case studies.

Traits of Medical Representatives  – What must have !

Roles & Responsibilities of Medical Representatives

Brief overview of pharmaceutical Selling – Definitions, related terminologies.

Managing Market & Sales Information – Introduction, Market Survey – RCPA (Retail Chemist Prescription Audit), Analysis of Information from Market Survey, Identifying the customer needs. Action plans on outcome of the market research, designing and managing services in Pharmaceutical Marketing.

Case Study based understanding on differentiating pharma sales with allied product selling   – Difference between FMCG and Pharma Selling, Difference between Surgical Product and Pharma Product selling, medical devices selling and pharma selling

Selling skills – Introduction. Product knowledge, territory management skills and attitude.

Management of Sales Territory & Sales Target – Introduction to management of sales territory and sales target, Sales Promotional Inputs, Designing and allocation of sales territory and sales target.

Competitor Knowledge – Introduction, Ways of gathering information for Market Research, Implication of Market Analysis, Checklist for market analysis. Competitor analysis.

Pharma Sales Tools –  Visual aid, Leave Behind Literature, Catch Cover, Physician Samples, Reminder Card etc.

Sales Planning & Forecasting Process – Importance, case based analysis.

Emerging Trend in Sales Management – Introduction, Field Monitor Control and the Sales Promotion Linkage – Concept, Tools Available, and Persons Responsible and Self-Monitoring.

Sales Analysis – Skill – Collection of Data, Assessment of Historical Data, Trend Analysis and Projection, Identifying Problems in allocation of Sales Territories and Sales Target.

Sales Reporting – Representative Reporting – Daily Call Report, Tour Program, Doctor List, Expense statement, Standard Fare Chart.

Sales Target – Organizing the Sales Territory to Accomplish Sales Target. Different  methods of fixation of target.

Sales Incentive – Performance based incentivizing the sales. Incentive – How to design and how.

Importance of Branding in Pharma Selling– Brand Positioning – Definition, Positioning Strategies, Segmentation, Positioning Difference, Why positioning is key to achieve sales mission.

Key Opinion Leader (KOL) Management in pharma sales – Introduction, Importance and skills / know how for effective management of Key Opinion Leaders.

Preparing Sales Presentation – Case based analysis

Sales Meeting for progress monitoring – Annual Sales Meeting, Half yearly / Quarterly Sales Meeting (Cycle Meeting) and Monthly meeting.

Basic Training on Human Anatomy and Physiology (Optional)

Introduction and Basic Terminologies in Pharmacology 

Classifications of Dosage Forms and Drugs

FAQ RELATED TO THE COURSE

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Online Admission Process

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  • Upon admission you will be providing the user id and password to access all the content online.
  • You will also be receiving the soft copy of the e-module (which you can download from your dashboard).

Course registrant will be receiving hard copy of the printed module within India only. 

International participant will be receiving pdf modules (books) by email.

Section 1Introduction to Pharma Sales
Section 2Hierarchy of pharma sales department
Section 3Medical Representative – Profession. Career & growth path
Section 4Traits of Medical Representatives - What must have !
Section 5Roles & Responsibilities of Medical Representatives
Section 6Brief overview of pharmaceutical Selling – Definitions, related terminologies
Section 7Managing Market & Sales Information
Section 8differentiating pharma sales with allied product selling
Section 9Selling skills - Advance Learning
Section 10Sales Territory & Sales Target
Section 11Competitor Knowledge
Section 12Pharma Sales Tools
Section 13
Section 14 Sales Planning & Forecasting Process
Section 15 Sales Reporting – Representative Reporting
Section 16Sales Target
Section 17Sales Incentive
Section 18Importance of Branding in Pharma Selling
Section 19Launching of a new product
Section 20Key Opinion Leader (KOL) Management in pharma sales
Section 21Sales Meeting for progress monitoring
Section 22Basic Training on Human Anatomy and Physiology (Optional)
Section 23 Introduction and Basic Terminologies in Pharmacology
Section 24 Classifications of Dosage Forms and Drugs
Section 25