TypeOnline Course
Student Enrolled1
Price$180 / 8500 INR
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Admission Process

Admission Process

Upon receiving your filled up application form, our admin team will generate PROVISIONAL ADMISSION ID and send you the PROVISIONAL ADMISSION LETTER along with instruction to course fees payment options.

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Course Code: KPE-C-075

Course Title: Fundamental Training on Pharmaceutical Marketing Plan Development 

Course Objective: Working Professionals & B.Pharm/D.Pharm/ B.Sc/ Any graduates or those who are in 3rd / final year of those courses, who want to make career in biopharmaceutical industry.

Nature of the Course: Distance & e-Learning

Course Description:This online course – KPE’s Fundamental Training on Pharmaceutical Marketing Plan Devcelopment course utilizes interactive learning tools to guide each participant through the basics fundamental understanding about the pharmaceutical marketing / brand plans- Basic Structure, Components, etc. The course is designed to challenge users to apply what they have learned through the use of interactive exercises, reflection questions, expert live chat and a final assessment at the end of the course.

The course can be completed at any pace, allowing the user to stop and start at their leisure.

Duration of course access: 7 Day

Section 1Marketing Plan : Fundamental Learning
Lecture 1Fundamental of Pharma Marketing Plan 
Lecture 2Basic Know-How: Marketing Campaign Development 
Lecture 3Marketing Campaign Development : Importance of Target Audience Segmentation for effective targeting 
Lecture 4Preparing Detailed Marketing Plan - Sections of marketing plan
Lecture 5Sample Marketing Plan - with example
Lecture 6Decide about brand USP -What to promote 
Lecture 7How to Prepare Promotogram
Lecture 8Importance and Handling of Cycle Meeting and its importance 
Lecture 9Strategy: Increase the brand reach with advance segmentation
Lecture 10Concept of uniform branding for better brand acceptability
Lecture 11Basic Understanding how to launch a pharmaceutical product into the market 
Lecture 12Sample Marketing Plan
Lecture 13Case Study - New Product Launch
Lecture 14Case Study - New Product Launch
Lecture 15New Product Launch Case Study
Lecture 16Calculation of Sample Allocation
Lecture 17Brand Logo and Identity development and protection: Practical Learning
Lecture 18Promotion Strategy - Push Vs. Pull Strategy and Buying Decision Process
Lecture 19Practical understanding on Prescription Accelerating Materials used in executing pharma marketing plan 
Lecture 20Method of Promotional Budgeting 
Lecture 21Sample Marketing Plan
Lecture 22Sample Marketing Plan
Lecture 23Sample Marketing Plan
Lecture 24Brand Line Extension : Importance and Strategic Planning 
Lecture 25Disease Awareness Campaign - Brand Building Activities on Specific Health Day