TypeOnline Course
Price$180 / 8500 INR
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Admission Process

Admission Process

Upon receiving your filled up application form, our admin team will generate PROVISIONAL ADMISSION ID and send you the PROVISIONAL ADMISSION LETTER along with instruction to course fees payment options.

Course Application Form

Course Code: KPE-C-075

Course Title: Fundamental Training on Pharmaceutical Marketing Plan Development 

Course Objective: Working Professionals & B.Pharm/D.Pharm/ B.Sc/ Any graduates or those who are in 3rd / final year of those courses, who want to make career in biopharmaceutical industry.

Nature of the Course: Distance & e-Learning

Course Description:This online course – KPE’s Fundamental Training on Pharmaceutical Marketing Plan Devcelopment course utilizes interactive learning tools to guide each participant through the basics fundamental understanding about the pharmaceutical marketing / brand plans- Basic Structure, Components, etc. The course is designed to challenge users to apply what they have learned through the use of interactive exercises, reflection questions, expert live chat and a final assessment at the end of the course.

The course can be completed at any pace, allowing the user to stop and start at their leisure.

Duration of course access: 7 Day

Section 1Marketing Plan : Fundamental Learning
Lecture 1Fundamental of Pharma Marketing Plan 
Lecture 2Basic Know-How: Marketing Campaign Development 
Lecture 3Marketing Campaign Development : Importance of Target Audience Segmentation for effective targeting 
Lecture 4Preparing Detailed Marketing Plan
Lecture 5Marketing Plan - Sectional Analysis
Lecture 6Decide about brand USP -What to promote 
Lecture 7How to Prepare Promotogram
Lecture 8Importance and Handling of Cycle Meeting and its importance 
Lecture 9Download 9 Different Sample Marketing Plan
Lecture 10Sample Marketing Plan 10
Lecture 11Sample Marketing Plan 11
Lecture 12Basic Understanding how to launch a pharmaceutical product into the market 
Lecture 13Sample Marketing Plan 12
Lecture 14Case Study - New Product Launch
Lecture 15Case Study - New Product Launch
Lecture 16New Product Launch Case Study
Lecture 17Calculation of Sample Allocation