Introduction
Who should attend
Course Content
Duration
Course Deliverables
Related Course
Course Code: KPE-C-060
Course Name: KPE’s Certificate Course in Effective Management of Mobile aaps in Pharmaceutical, Bio-pharmaceutical & Medical Devices Industry
This course is designed to provide participants with an detailed practical orientation about the management, regulation of the mobile aaps in Pharmaceutical, Bio-pharmaceutical & Medical Devices Industry,
Smart phones apps have been gaining a significant amount of popularity over the last 2 years. This is mostly due to the rise in smartphones and mobile app stores. A steady growth in wearable tech is also a contributing factor to the scenario. With passage of time, the health and pharmaceutical industry is only going to peak higher. But if you take a closer look at the current situation, you will notice that it is mostly tech companies and not the Pharmaceutical experts who have gained the most from healthcare or pharma app based industries. But we have also seen in recent times pharma companies are launching many innovative mobile aaps in different areas to optimize the business and mobile apps become key integral part of the marketing strategy today.
FDA today have launched a guidelines of pharmaceutical / medical device aaps and surely in next five years we will expect more stringent regulation.
This e-learning course provide comprehensive idea about the following:
- Fundamental understanding regarding the mobile applications
- Classifications of the mobile apps
- Features of the mobile apps
- Current scenario of the mobile aaps in pharmaceutical, bio-pharmaceuticals and medical devices
- Recent apps launched and analysis through case studies
- Classification of the mobile apps in pharmaceutical, bio-pharmaceuticals and medical devices
- Publishing a mobile aaps – step by step process
- Pharma brand management mobile apps
- Practical understanding in mobile apps management
- Regulation of the mobile apps in pharmaceutical, bio-pharmaceuticals and medical devices
- Ethical issues in mobile apps in pharmaceutical
This is a practical, hands-on course designed to provide pharmaceutical marketing, brand management and regulatory affairs professionals comprehensive fundamental understanding in managing mobile apps. This course is ideal for
- Pharma/ biopharma and medical devices – brand manager / pharma product manager
- pharma marketing manager
- Digital marketing professionals
- Pharma regulatory affairs professionals
- Pharma management professionals
Overview of mobile app – Definition, classification
Understanding of mobile apps in each category
Features / Functionalities of the mobile apps
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Importance of mobile apps in pharmaceutical, bio-pharmaceuticals and medical devices
Current scenario in mobile apps in pharmaceutical, bio-pharmaceuticals and medical devices
Classification of the mobile apps in pharmaceutical, bio-pharmaceuticals and medical devices
Understanding in each class of the mobile apps
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Design flow of mobile apps
Development of mobile apps for pharmaceutical and medical devices industry
Management and handling of the mobile apps
Usage control and analytics for the mobile apps
Publishing skills for mobile apps
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Regulation of the mobile apps
Ethical issues in pharma and medical devices mobile aaps
Evaluation strategies for mobile apps for approval to launch in market
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Case study – Mobile apps for clinical trial management
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Case Study – Mobile apps for pharmaceutical / medical devices KOL management
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Key Summary / Learning outcome / Point to note for pharma and medical devices brand manager for effective handling of the mobile apps
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Key Summary / Learning outcome / Point to note for pharma and medical devices regulatory manager for effective auditing of the mobile apps
7 Days
- Upon admission you will be providing the user id and password to access all the content online.
- You will also be receiving the soft copy of the e-module (which you can download from your dashboard).
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