Pharmaceutical Promotional Visual Aid Development

Introduction

Who should attend

Duration

Course Deliverables

This course is designed to provide participants with an detailed practical orientation about the pharmaceutical visual aid, how to develop error free, scientific and ethical visual aid.

This e-learning course provide comprehensive idea about the following:

Different Types of the promotion / advertisement in pharmaceuticals and bio-pharmaceuticals
Importance of pharmaceutical visual aid
Components of pharmaceutical visual aid
Step by step designing of the visual aid – COPY WRITING, DESIGNING AND PRINTING in detailed
Micro aspects of the visual aid development (Do’s and Don’t) with detailed case briefing
Printing of the visual aid – Type, paper, Finishing
Usage of “Attention Grabber” in Visual aid

This is a practical, hands-on course designed to provide pharmaceutical, comprehensive real life work experience to pharmaceutical product management professionals with the information and tools they require to prepare for and manage a ethical, scientific visual aid. The course is ideal for those who are working in pharmaceutical marketing, pharmaceutical brand management professionals who will be developing or manage visual aid projects .

7 Days

Upon admission you will be providing the user id and password to access all the content online.
You will also be receiving the soft copy of the e-module (which you can download from your dashboard).

Section 1Pharma Product Manager's Job orientation

Lecture 1Course Welcome

Lecture 2Role and Responsibilities of Pharma Product Manager

Lecture 3A Quick Thought

Lecture 4Importance of Visual Aid in Pharmaceutical Industry

Section 2VA Component: Brand Logo, Tagline, Brand Name

Lecture 5VA Component: Brand Logo

Lecture 6VA Component: Brand Tagline

Lecture 7VA Component: Brand Name

Section 3Marketing Plan Development - Before Visual aid designing

Lecture 8Fundamental of Pharma Marketing Plan

Lecture 9Marketing Campaign

Lecture 10New Product Launch Framework

Lecture 11Preparing Detailed Marketing Plan [Before Visual aid Development]

Lecture 12Decide about brand USP -What to promote

Lecture 13Increase the brand reach with advance segmentation

Lecture 14Concept of uniform branding for better brand acceptability

Lecture 15Concept of Brand Differentiation

Section 4Visual Aid Development

Lecture 16Introduction to visual aid designing | V3M Concept | Components of the visual aid page | Component of Visual Aid designing

Lecture 17Practical Training in visual aid designing | Step By Step Visual Aid Preparation | Creative Designing | Guideline on Proofing | USPs to differentiate the visual aid

Lecture 18Visual Aid Printing | Establishing Visual Aid Printing Specs for effective management of the vendors

Lecture 19Visual Aid Analysis with practical example

Lecture 20Guideline on Visual Aid Development

Lecture 21Interactive Visual Aid | E-detailing | Remote Detailing | Analysis of Animated Video based e-detailing visual aids

Lecture 22Visual aid detailing story writing