Introduction
Who should attend
Duration
Course Deliverables
This course is designed to provide participants with an detailed practical orientation about the pharmaceutical visual aid, how to develop error free, scientific and ethical visual aid.
This e-learning course provide comprehensive idea about the following:
- Different Types of the promotion / advertisement in pharmaceuticals and bio-pharmaceuticals
- Importance of pharmaceutical visual aid
- Components of pharmaceutical visual aid
- Step by step designing of the visual aid – COPY WRITING, DESIGNING AND PRINTING in detailed
- Micro aspects of the visual aid development (Do’s and Don’t) with detailed case briefing
- Printing of the visual aid – Type, paper, Finishing
- Usage of “Attention Grabber” in Visual aid
This is a practical, hands-on course designed to provide pharmaceutical, comprehensive real life work experience to pharmaceutical product management professionals with the information and tools they require to prepare for and manage a ethical, scientific visual aid. The course is ideal for those who are working in pharmaceutical marketing, pharmaceutical brand management professionals who will be developing or manage visual aid projects .
7 Days
- Upon admission you will be providing the user id and password to access all the content online.
- You will also be receiving the soft copy of the e-module (which you can download from your dashboard).
Section 1Pharma Product Manager's Job orientation
Lecture 1Course Welcome
Lecture 2Role and Responsibilities of Pharma Product Manager
Lecture 3A Quick Thought
Section 2VA - Importance & Concept of buying signal
Section 3VA Component: Brand Logo
Section 4Pharma Product Launch
Section 5VA Component 2: Indications: Approved vs. Non-approved
Section 6Step by step visual Aid Designing
Section 7Artwork Development
Section 8Visual Aid Samples
Section 9Copy-writing of the Visual Aid
Section 10Proofing of Visual Aid
Section 11Design Tips of Visual Aid
Section 12Usage of Attention Getter in Visual Aid
Section 13Visual Aid Printing
Section 14Conventional Vs. Tab Visual Aid
Section 15Promotion Regulation
Section 16Visual Aid Samples
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