TypeOnline Course
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Logo is the identifying element of the brand for a company, business, product or economic entity, designed to create immediate recognition by the viewer. Individuality and the uniqueness of a logo are necessary to avoid confusion in the marketplace among other brands, channel partners, users, affiliates, and the general public.

In Pharmaceutical marketing brand logo plays vital role in bringing brand differentiation. It is responsibility of Product Manager and Brand Manager to work on the brand logo and brining innovative and differentiating logo which help in better brand positioning. Brand logo is designed before the launch of the brand.

Who should attend this course?

  • Those who are working in Product Management / Brand Management Deaprtment
  • Professionals who are responsible for launching of the new brands / molecules in the market
  • Those who want to make a career in Pharmaceutical Marketing / Sales / Product Management

Duration: Access for 7 days

Course Code: KPE-C-056

Certificate will be issued at the end of the successful completion of the course. 

Section 1Introduction to Brand Logo
Section 2Importance of brand logo in pharmaceutical marketing
Section 3Basics of Pharma Brand Logo
Section 4Designing Process of the pharma brand logo
Section 5Shape and Colour Basics for brand logo creation
Section 6How to finalize a brand name
Section 7Brand name Protection : Trademark Filing
Section 8Preparing a brand logo –Usage Manual
Section 9Brand Logo for Brand Recall
Section 10How to evaluate a logo
Section 11Using Logo into Brand Promotion
Section 12Brand Name Case Studies