TypeOnline Course
(1 ratings)
Price$390 / Rs. 19500
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Admission Process

Admission Process

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pharma product management course


Course Type

Course Feature

Course Duration


Course Certificate

Course Objective: Certificate Course in Product Management is conceptualized with vision to create effective Product Manager for Pharma Industry. This course gives practical knowledge / real life job simulation for Pharma Product Management.

This course gives practical knowledge / real life job simulation for Pharma Product Management.How product manager works in pharma company.

Online / Distance courses. You can access all content online by login to your dashboard. You can also download the study modules by login to your dashboard and also attend all course lectures, case studies, simulations etc. at your own convenient time 24×7.

1. Orientation to job related practical aspects of the PMT is covered in this course

2. Simulation to real life working in PMT.

3. Access to Industry Databank – Visual Aids, Leave Behind Literature, Catch Cover etc.

4. Access to Pharmaceutical Case Studies.

5. Attend Live Lectures of all different chapters / study content.

  • 1 Month.

B.Pharma/D.Pharma/ B.Sc/ Any graduates or those who are in 3rd / final year of those courses, who want to make career in pharmaceutical marketing can pursue the course.

Course certificate will be issued at the end of the course.

Section 1Fundamental of Product Management
Lecture 1PMT Job Function
Lecture 2Detailed Understanding of Product Management Job
Lecture 3Why Is Market Research Important in Pharmaceutical Business?
Lecture 4Distribution Channel in Pharmaceutical Industry 
Lecture 5Promotion in Pharmaceutical Industry : Communication Model, Effective promotional communication, Push Vs. Pull Strategy and Buying Decision Process
Lecture 6Brand Recall | Brand Recognition |Top of mind - How to calculate brand recall value?
Lecture 7Practical understanding on Prescription Accelerating Materials used in pharmaceutical promotion
Lecture 8Method of Promotional Budgeting
Lecture 9Snapshot : Global Pharma Industry
Lecture 10Target Audiences for Pharma Promotion : Types and Specialization
Lecture 11Business segments of Pharmaceutical Companies
Lecture 12Target Audience Selection Based on Products
Lecture 13Brand Promotion Matrix
Section 2Brand Identity Development & Protection
Lecture 14Fundamental Training on Brand Name, Logo Development Process
Lecture 15Purpose of Brand Logo
Lecture 16Component of Brand Logo
Lecture 17Brand Name and TM Registration Process
Lecture 18Trademark - Practical on TM Search
Lecture 19Trademark Search assignment 
Lecture 20How to design excellent brand logo?
Lecture 21Color System
Lecture 22Few Case Studies related to brand names and logos
Lecture 23Brand Name Simulation
Lecture 24Non Traditional Trademarking: Colour Trademarking in Pharma Branding
Lecture 25How to protect pharma brands globally?
Lecture 26Concept of Rebranding
Lecture 27Brand Logo Development: Real Life Simulation
Lecture 28Pharma Brand Name Generator
Section 3Brand Plan / Marketing Plan Writing - Marketing Campaign Development
Lecture 29Basic Understanding how to launch a pharmaceutical product into the market
Lecture 30Marketing Campaign Development
Lecture 31How to prepare a Pharma Brand Plan 
Lecture 32Sample Marketing Plan 
Lecture 33Decide about brand USP -What to promote 
Lecture 34How to prepare promotogram
Lecture 35Importance and Handling of Cycle Meeting and its importance 
Lecture 36Sample Marketing Plan
Lecture 37Sample Marketing Plan
Lecture 38Sample Marketing Plan
Lecture 39New Product Launch Case Study
Lecture 40New product launch case study
Lecture 41New Product Launch Case Study
Lecture 42CSR Campaign
Lecture 43Sample Allocation
Lecture 44Brand Plan to Marketing Campaign - Objective setting to effective execution
Section 4Visual Aid Designing
Lecture 45Importance of Visual Aid in Pharma Industry
Lecture 46Fundamentals of preparing visual aid
Lecture 47Indications for Drugs: Approved vs. Non-approved 
Lecture 48Case Study: New Indication Approval
Lecture 49Step By Step Visual Aid Designing
Lecture 50Guideline of Visual Aid Designing
Lecture 51Practical Sample to understand visual aid contents and effective placement of the texts
Lecture 52Visual Aid Printing
Lecture 53Detailing and e-detailing
Lecture 54Marketing Plan followed by Visual Aid Development
Lecture 55Visual Aid reference Sample
Lecture 56Tablet vs. Conventional Visual Aid
Lecture 57Visual Aid Detailing Story Writing
Section 5Marketing Input & Artwork Creations
Lecture 58Packaging and Marketing Input creation
Lecture 59Product List and Reminder card development
Lecture 60Catch Cover Development
Lecture 61Packaging Development 
Lecture 62Prescribing Information and Patient Information Leaflet development
Lecture 63Pharma Packaging Case Studies
Lecture 64DHCP Letter
Lecture 65Product Photography - Practical Orientation
Lecture 66Pharma Packaging Case Studies
Lecture 67Creativity to develop brand essence
Section 6Analytical Skills
Lecture 68How to Calculate - Moving Annual Total (MAT)
Lecture 69How to Calculate - Compound annual growth rate (CAGR)
Lecture 70Brand Potential Determination
Lecture 71Market Size Determination
Lecture 72Sales Forecasting : Tools and Techniques
Section 7Other Important Topics
Lecture 73Importance of Publications in Pharma Promotions 
Lecture 74Rx to OTC Switch
Lecture 75Basic Finance for Non-Finance Pharma managers
Lecture 76Conference Management Skills
Lecture 77Celebrity Endorsement in Pharmaceuticals
Section 8Strategy Discussion
Lecture 78Increase the brand reach with advance segmentation
Lecture 79Concept of uniform branding for better brand acceptability
Lecture 80Brand Differentiations
Lecture 81Brand Line Extension - Strategic Planning
Lecture 82Creative Packaging for Brand Differentiation
Lecture 83Health Awareness Campaign
Section 9Final Certification Examination