TypeOnline Course
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Price$390 / Rs. 19500
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Admission Process

Admission Process

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pharma product management course

Introduction

Course Type

Course Feature

Course Duration

Eligibilty

Course Certificate

Course Objective: Certificate Course in Product Management is conceptualized with vision to create effective Product Manager for Pharma Industry. This course gives practical knowledge / real life job simulation for Pharma Product Management.

This course gives practical knowledge / real life job simulation for Pharma Product Management.How product manager works in pharma company.

Online / Distance courses. You can access all content online by login to your dashboard. You can also download the study modules by login to your dashboard and also attend all course lectures, case studies, simulations etc. at your own convenient time 24×7.

1. Orientation to job related practical aspects of the PMT is covered in this course

2. Simulation to real life working in PMT.

3. Access to Industry Databank – Visual Aids, Leave Behind Literature, Catch Cover etc.

4. Access to Pharmaceutical Case Studies.

5. Attend Live Lectures of all different chapters / study content.

  • 1 Month.

B.Pharma/D.Pharma/ B.Sc/ Any graduates or those who are in 3rd / final year of those courses, who want to make career in pharmaceutical marketing can pursue the course.

Course certificate will be issued at the end of the course.

Section 1Fundamental of Product Management
Lecture 1PMT Job Function
Lecture 2Detailed Understanding of Product Management Job
Lecture 3Brand Recall | Brand Recognition |Top of mind - How to calculate brand recall value?
Section 2Brand Identity Development & Protection
Lecture 4Fundamental Training on Brand Name, Logo Development Process
Lecture 5Purpose of Brand Logo
Lecture 6Component of Brand Logo
Lecture 7Brand Name and TM Registration Process
Lecture 8Trademark - Practical on TM Search
Lecture 9Trademark Search assignment 
Lecture 10How to design excellent brand logo?
Lecture 11Color System
Lecture 12Few Case Studies related to brand names and logos
Lecture 13Brand Name Simulation
Lecture 14Non Traditional Trademarking: Colour Trademarking in Pharma Branding
Lecture 15How to protect pharma brands globally?
Lecture 16Concept of Rebranding
Lecture 17Brand Logo Development: Real Life Simulation
Section 3Brand Plan / Marketing Plan Writing - Marketing Campaign Development
Lecture 18Basic Understanding how to launch a pharmaceutical product into the market
Lecture 19Marketing Campaign Development
Lecture 20How to prepare a Pharma Brand Plan 
Lecture 21Sample Marketing Plan 
Lecture 22Decide about brand USP -What to promote 
Lecture 23How to prepare promotogram
Lecture 24Importance and Handling of Cycle Meeting and its importance 
Lecture 25Sample Marketing Plan
Lecture 26Sample Marketing Plan
Lecture 27Sample Marketing Plan
Lecture 28New Product Launch Case Study
Lecture 29New product launch case study
Lecture 30New Product Launch Case Study
Lecture 31CSR Campaign
Lecture 32Sample Allocation
Lecture 33Brand Plan to Marketing Campaign - Objective setting to effective execution
Section 4Visual Aid Designing
Lecture 34Importance of Visual Aid in Pharma Industry
Lecture 35Fundamentals of preparing visual aid
Lecture 36Indications for Drugs: Approved vs. Non-approved 
Lecture 37Case Study: New Indication Approval
Lecture 38Step By Step Visual Aid Designing
Lecture 39Guideline of Visual Aid Designing
Lecture 40Practical Sample to understand visual aid contents and effective placement of the texts
Lecture 41Visual Aid Printing
Lecture 42Detailing and e-detailing
Lecture 43Marketing Plan followed by Visual Aid Development
Lecture 44Visual Aid reference Sample
Lecture 45Tablet vs. Conventional Visual Aid
Lecture 46Visual Aid Detailing Story Writing
Section 5Marketing Input & Artwork Creations
Lecture 47Packaging and Marketing Input creation
Lecture 48Product List and Reminder card development
Lecture 49Catch Cover Development
Lecture 50Packaging Development 
Lecture 51Prescribing Information and Patient Information Leaflet development
Lecture 52Pharma Packaging Case Studies
Lecture 53DHCP Letter
Lecture 54Product Photography - Practical Orientation
Lecture 55Pharma Packaging Case Studies
Lecture 56Creativity to develop brand essence
Section 6Analytical Skills
Lecture 57How to Calculate - Moving Annual Total (MAT)
Lecture 58How to Calculate - Compound annual growth rate (CAGR)
Lecture 59Brand Potential Determination
Lecture 60Market Size Determination
Lecture 61Sales Forecasting : Tools and Techniques
Section 7Other Important Topics
Lecture 62Importance of Publications in Pharma Promotions 
Lecture 63Rx to OTC Switch
Lecture 64Basic Finance for Non-Finance Pharma managers
Lecture 65Conference Management Skills
Lecture 66Celebrity Endorsement in Pharmaceuticals
Section 8Strategy Discussion
Lecture 67Increase the brand reach with advance segmentation
Lecture 68Concept of uniform branding for better brand acceptability
Lecture 69Brand Differentiations
Lecture 70Brand Line Extension - Strategic Planning
Lecture 71Creative Packaging for Brand Differentiation
Section 9Final Certification Examination