TypeOnline Course
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Price$390 / Rs. 19500
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pharma product management course

Introduction

Course Type

Course Feature

Course Duration

Eligibilty

Course Certificate

Course Objective: Certificate Course in Product Management is conceptualized with vision to create effective Product Manager for Pharma Industry. This course gives practical knowledge / real life job simulation for Pharma Product Management.

This course gives practical knowledge / real life job simulation for Pharma Product Management.How product manager works in pharma company.

Online / Distance courses. You can access all content online by login to your dashboard. You can also download the study modules by login to your dashboard and also attend all course lectures, case studies, simulations etc. at your own convenient time 24×7.

1. Orientation to job related practical aspects of the PMT is covered in this course

2. Simulation to real life working in PMT.

3. Access to Industry Databank – Visual Aids, Leave Behind Literature, Catch Cover etc.

4. Access to Pharmaceutical Case Studies.

5. Attend Live Lectures of all different chapters / study content.

  • 1 Month.

B.Pharma/D.Pharma/ B.Sc/ Any graduates or those who are in 3rd / final year of those courses, who want to make career in pharmaceutical marketing can pursue the course.

Course certificate will be issued at the end of the course.

Section 1Fundamental of Product Management
Lecture 1PMT Job Function
Lecture 2Detailed Understanding of Product Management Job
Lecture 3Why Is Market Research Important in Pharmaceutical Business?
Lecture 4Distribution Channel in Pharmaceutical Industry 
Lecture 5Promotion in Pharmaceutical Industry : Communication Model, Effective promotional communication, Push Vs. Pull Strategy and Buying Decision Process
Lecture 6Brand Recall | Brand Recognition |Top of mind - How to calculate brand recall value?
Lecture 7Practical understanding on Prescription Accelerating Materials used in pharmaceutical promotion
Lecture 8Method of Promotional Budgeting
Section 2Brand Identity Development & Protection
Lecture 9Fundamental Training on Brand Name, Logo Development Process
Lecture 10Purpose of Brand Logo
Lecture 11Component of Brand Logo
Lecture 12Brand Name and TM Registration Process
Lecture 13Trademark - Practical on TM Search
Lecture 14Trademark Search assignment 
Lecture 15How to design excellent brand logo?
Lecture 16Color System
Lecture 17Few Case Studies related to brand names and logos
Lecture 18Brand Name Simulation
Lecture 19Non Traditional Trademarking: Colour Trademarking in Pharma Branding
Lecture 20How to protect pharma brands globally?
Lecture 21Concept of Rebranding
Lecture 22Brand Logo Development: Real Life Simulation
Section 3Brand Plan / Marketing Plan Writing - Marketing Campaign Development
Lecture 23Basic Understanding how to launch a pharmaceutical product into the market
Lecture 24Marketing Campaign Development
Lecture 25How to prepare a Pharma Brand Plan 
Lecture 26Sample Marketing Plan 
Lecture 27Decide about brand USP -What to promote 
Lecture 28How to prepare promotogram
Lecture 29Importance and Handling of Cycle Meeting and its importance 
Lecture 30Sample Marketing Plan
Lecture 31Sample Marketing Plan
Lecture 32Sample Marketing Plan
Lecture 33New Product Launch Case Study
Lecture 34New product launch case study
Lecture 35New Product Launch Case Study
Lecture 36CSR Campaign
Lecture 37Sample Allocation
Lecture 38Brand Plan to Marketing Campaign - Objective setting to effective execution
Section 4Visual Aid Designing
Lecture 39Importance of Visual Aid in Pharma Industry
Lecture 40Fundamentals of preparing visual aid
Lecture 41Indications for Drugs: Approved vs. Non-approved 
Lecture 42Case Study: New Indication Approval
Lecture 43Step By Step Visual Aid Designing
Lecture 44Guideline of Visual Aid Designing
Lecture 45Practical Sample to understand visual aid contents and effective placement of the texts
Lecture 46Visual Aid Printing
Lecture 47Detailing and e-detailing
Lecture 48Marketing Plan followed by Visual Aid Development
Lecture 49Visual Aid reference Sample
Lecture 50Tablet vs. Conventional Visual Aid
Lecture 51Visual Aid Detailing Story Writing
Section 5Marketing Input & Artwork Creations
Lecture 52Packaging and Marketing Input creation
Lecture 53Product List and Reminder card development
Lecture 54Catch Cover Development
Lecture 55Packaging Development 
Lecture 56Prescribing Information and Patient Information Leaflet development
Lecture 57Pharma Packaging Case Studies
Lecture 58DHCP Letter
Lecture 59Product Photography - Practical Orientation
Lecture 60Pharma Packaging Case Studies
Lecture 61Creativity to develop brand essence
Section 6Analytical Skills
Lecture 62How to Calculate - Moving Annual Total (MAT)
Lecture 63How to Calculate - Compound annual growth rate (CAGR)
Lecture 64Brand Potential Determination
Lecture 65Market Size Determination
Lecture 66Sales Forecasting : Tools and Techniques
Section 7Other Important Topics
Lecture 67Importance of Publications in Pharma Promotions 
Lecture 68Rx to OTC Switch
Lecture 69Basic Finance for Non-Finance Pharma managers
Lecture 70Conference Management Skills
Lecture 71Celebrity Endorsement in Pharmaceuticals
Section 8Strategy Discussion
Lecture 72Increase the brand reach with advance segmentation
Lecture 73Concept of uniform branding for better brand acceptability
Lecture 74Brand Differentiations
Lecture 75Brand Line Extension - Strategic Planning
Lecture 76Creative Packaging for Brand Differentiation
Section 9Final Certification Examination