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pharma product management course


Course Type

Course Feature

Course Duration


Course Certificate

Course Objective: Certificate Course in Product Management is conceptualized with vision to create effective Product Manager for Pharma Industry. This course gives practical knowledge / real life job simulation for Pharma Product Management.

This course gives practical knowledge / real life job simulation for Pharma Product Management.How product manager works in pharma company.

Online / Distance courses. You can access all content online by login to your dashboard. You can also download the study modules by login to your dashboard and also attend all course lectures, case studies, simulations etc. at your own convenient time 24×7.

1. Orientation to job related practical aspects of the PMT is covered in this course

2. Simulation to real life working in PMT.

3. Access to Industry Databank – Visual Aids, Leave Behind Literature, Catch Cover etc.

4. Access to Pharmaceutical Case Studies.

5. Attend Live Lectures of all different chapters / study content.

  • 1 Month.

B.Pharma/D.Pharma/ B.Sc/ Any graduates or those who are in 3rd / final year of those courses, who want to make career in pharmaceutical marketing can pursue the course.

Course certificate will be issued at the end of the course.

Section 1Fundamental of Product Management
Lecture 1PMT Job Function | Career in Pharma Product Management 
Lecture 2Detailed Understanding of Product Management Job
Lecture 3Marketing Orientation for Product Manager
Lecture 4Why Is Market Research Important in Pharmaceutical Business?
Lecture 5Product Life cycle 
Lecture 6Segmentation, Targeting and Positioning
Lecture 7Pricing
Lecture 8A Pharmaceutical Segmentation outlook
Lecture 9Distribution Channel in Pharmaceutical Industry 
Lecture 10Promotion in Pharmaceutical Industry : Communication Model, Effective promotional communication, Push Vs. Pull Strategy and Buying Decision Process
Lecture 11Practical understanding on Prescription Accelerating Materials used in pharmaceutical promotion
Lecture 12Target Audience Selection Based on Products
Lecture 13How to start work as pharma product manager in a pharma company
Section 2Brand Identity Development & Protection
Lecture 14Fundamental Training on Brand Name, Logo Development Process
Lecture 15Component of Brand Logo
Lecture 16Trademark Searching Process | Hands on Practical Training
Lecture 17Trademark - Practical on TM Search
Lecture 18Trademark Search assignment 
Lecture 19Logo colour theme | Colour system | Colour coding | Significance of colour
Lecture 20Few Case Studies related to brand names and logos
Lecture 21Brand Name Simulation
Lecture 22How to protect pharma brands globally?
Lecture 23Brand Logo Development: Real Life Simulation
Lecture 24Pharma Brand Name Generator
Lecture 25Brand Tagline - Punchline
Section 3Brand Plan / Marketing Plan Writing - Marketing Campaign Development
Lecture 26Fundamental of Pharma Marketing Plan 
Lecture 27Basic Understanding how to launch a pharmaceutical product into the market 
Lecture 28Practical Training on Marketing Plan Preparation with real life example
Lecture 29Marketing Campaign Development : Importance of Target Audience Segmentation for effective targeting 
Lecture 30New Product Launch Framework
Lecture 31Sample Marketing Plan 
Lecture 32Decide about brand USP -What to promote 
Lecture 33How to prepare promotogram. Download sample Promotogram
Lecture 34Cost Based Working for Sample Allocation
Lecture 35Increase the brand reach with advance segmentation
Lecture 36Concept of uniform branding for better brand acceptability
Lecture 37Concept of Brand Differentiation
Section 4Visual Aid Designing
Lecture 38Importance of Visual Aid in Pharma Industry
Lecture 39Fundamentals of preparing visual aid
Lecture 40Indications for Drugs: Approved vs. Non-approved 
Lecture 41Case Study: New Indication Approval
Lecture 42Step By Step Visual Aid Designing
Lecture 43Guideline of Visual Aid Designing
Lecture 44Practical Sample to understand visual aid contents and effective placement of the texts
Lecture 45Visual Aid Printing
Section 5Marketing Input & Artwork Creations
Lecture 46Packaging and Marketing Input creation
Lecture 47Product List and Reminder card development
Lecture 48Catch Cover Development
Lecture 49Packaging Development 
Lecture 50Prescribing Information and Patient Information Leaflet development
Lecture 51Pharma Packaging Case Studies
Lecture 52DHCP Letter
Lecture 53Product Photography - Practical Orientation
Lecture 54Pharma Packaging Case Studies
Lecture 55Creativity to develop brand essence
Section 6Analytical Skills
Lecture 56How to Calculate - Moving Annual Total (MAT)
Lecture 57How to Calculate - Compound annual growth rate (CAGR)
Lecture 58Brand Potential Determination
Lecture 59Market Size Determination
Lecture 60Sales Forecasting : Tools and Techniques
Section 7Other Important Topics
Lecture 61Importance of Publications in Pharma Promotions 
Lecture 62Rx to OTC Switch
Lecture 63Basic Finance for Non-Finance Pharma managers
Lecture 64Celebrity Endorsement in Pharmaceuticals
Section 8Strategy Discussion
Lecture 65Increase the brand reach with advance segmentation
Lecture 66Concept of uniform branding for better brand acceptability
Lecture 67Brand Differentiations
Lecture 68Brand Line Extension - Strategic Planning
Lecture 69Creative Packaging for Brand Differentiation
Lecture 70Health Awareness Campaign
Section 9Final Certification Examination