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Admission Process

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pharma product management course

Introduction

Course Feature

Course Accreditation

Eligibilty

Course Objective: Certificate Course in Product Management is conceptualized with vision to create effective Product Manager for Pharma Industry. This course gives practical knowledge / real life job simulation for Pharma Product Management.

This course gives practical knowledge / real life job simulation for Pharma Product Management.How product manager works in pharma company.

1. Orientation to job related practical aspects of the PMT is covered in this course

2. Simulation to real life working in PMT.

3. Access to Industry Databank – Visual Aids, Leave Behind Literature, Catch Cover etc.

4. Access to Pharmaceutical Case Studies

5. Attend Live Lectures of all different chapters / study content.

  • The Internationally Accredited course – Accredited by International Association of Distance Learning (IADL), UK
  •  Knowledge Process Enhancer is registered under Trademark Registry of India, under class 42.

B.Pharma/D.Pharma/ B.Sc/ Any graduates or those who are in 3rd / final year of those courses, who want to make career in pharmaceutical marketing can pursue the course.

Section 1Fundamental of Product Management
Lecture 1PMT Job Function
Lecture 2Understanding of Drug Development to Commercialization Cycle
Section 2Brand Identity Development & Protection
Lecture 3Fundamental Training on Brand Name, Logo Development Process
Lecture 4Purpose of Brand Logo
Lecture 5Component of Brand Logo
Lecture 6Brand Name and TM Registration Process
Lecture 7Trademark - Practical on TM Search
Lecture 8Trademark Search assignment 
Lecture 9How to design excellent brand logo?
Lecture 10Color System
Lecture 11Few Case Studies related to brand names and logos
Lecture 12Brand Name Simulation
Lecture 13Non Traditional Trademarking: Colour Trademarking in Pharma Branding
Lecture 14How to protect pharma brands globally?
Lecture 15Concept of Rebranding
Lecture 16Brand Logo Development: Real Life Simulation
Section 3Brand Plan / Marketing Plan Writing - Marketing Campaign Development
Lecture 17Basic Understanding how to launch a pharmaceutical product into the market
Lecture 18Marketing Campaign Development
Lecture 19How to prepare a Pharma Brand Plan 
Lecture 20Sample Marketing Plan 
Lecture 21Decide about brand USP -What to promote 
Lecture 22How to prepare promotogram
Lecture 23Importance and Handling of Cycle Meeting and its importance 
Lecture 24Sample Marketing Plan
Lecture 25Sample Marketing Plan
Lecture 26Sample Marketing Plan
Lecture 27New Product Launch Case Study
Lecture 28New product launch case study
Lecture 29New Product Launch Case Study
Lecture 30CSR Campaign
Lecture 31Sample Allocation
Section 4Visual Aid Designing
Lecture 32Importance of Visual Aid in Pharma Industry
Lecture 33Fundamentals of preparing visual aid
Lecture 34Indications for Drugs: Approved vs. Non-approved 
Lecture 35Case Study : Creative Packaging Design for Product Differentiation
Lecture 36Case Study: New Indication Approval
Lecture 37Step By Step Visual Aid Designing
Lecture 38Guideline of Visual Aid Designing
Lecture 39Practical Sample to understand visual aid contents and effective placement of the texts
Lecture 40Visual Aid Printing
Lecture 41Detailing and e-detailing
Lecture 42Marketing Plan followed by Visual Aid Development
Lecture 43Visual Aid reference Sample
Lecture 44Tablet vs. Conventional Visual Aid
Section 5Marketing Input & Artwork Creations
Lecture 45Packaging and Marketing Input creation
Lecture 46Product List and Reminder card development
Lecture 47Catch Cover Development
Lecture 48Packaging Development 
Lecture 49Prescribing Information and Patient Information Leaflet development
Lecture 50Pharma Packaging Case Studies
Lecture 51DHCP Letter
Lecture 52Product Photography - Practical Orientation
Lecture 53Pharma Packaging Case Studies
Lecture 54Creativity to develop brand essence
Section 6Analytical Skills
Lecture 55How to Calculate - Moving Annual Total (MAT)
Lecture 56How to Calculate - Compound annual growth rate (CAGR)
Lecture 57Brand Potential Determination
Section 7Other Important Topics
Lecture 58Importance of Publications in Pharma Promotions 
Lecture 59Rx to OTC Switch
Lecture 60Basic Finance for Non-Finance Pharma managers
Lecture 61Conference Management Skills
Lecture 62Celebrity Endorsement in Pharmaceuticals
Section 8Strategy Discussion
Lecture 63Increase the brand reach with advance segmentation
Lecture 64Concept of uniform branding for better brand acceptability
Lecture 65Brand Differentiations