Introduction
Eligibility
Admission
Deliverable
Course Objective: Advance Diploma in Pharmaceutical Marketing is conceptualized with vision to create effective Marketing / Business Development Manager for Pharma Industry. This course gives practical knowledge of the functionalities of Pharma Manager with practical exposure.
Features of the Course:
- 24×7 Access. Access at your convenience, across anywhere
- Orientation to job related practical aspects of the pharma management is covered in this course
- Simulation to real life working in pharma management.
- Understanding/ Decision Making/ Strategy Creation in the field of Pharmaceutical management.
- Pharmaceutical Case Study (Online Data bank)
B.Pharma/D.Pharma/ B.Sc/ Any graduates or those who are in 3rd / final year of those courses, who want to make career in pharmaceutical marketing can pursue the course.
- Upon admission you will be providing the user id and password to access all the content online.
- You will also be receiving the soft copy of the e-module (which you can download from your dashboard).
Course registrant will be receiving hard copy of the printed module within India only.
International participant will be receiving pdf modules (books) by email.
Section 1Basic Fundamental of Pharma Marketing
Lecture 1Marketing - Fundamental
Lecture 2Market Research
Lecture 3Product Life Cycle
Lecture 4STP
Lecture 5 Pricing
Lecture 6Distribution and Logistics
Lecture 7Pharmaceutical Segmentation
Lecture 8Pharmaceutical Distribution
Lecture 9Promotion in Pharmaceutical Industry : Communication Model, Effective promotional communication, Push Vs. Pull Strategy and Buying Decision Process
Lecture 10Practical understanding on Prescription Accelerating Materials used in pharmaceutical promotion
Lecture 11Promotional Budget Setting : Tools and Techniques
Lecture 12Basics of Advertising - Fundamental Understanding
Lecture 13Advertising Planning - ATL, BTL, TTL activities
Lecture 14The Advertising agency Selection Process with Case Based Learning on Creative Brief Preparation
Lecture 15Classification of Doctors
Lecture 16What is Moving Annual Total (MAT)? How to calculate?
Lecture 17compound annual growth rate (CAGR)
Lecture 18Market Size Determination - Market Share | Relative Market Share | Total Vs. Actual Vs. Penetrated Market
Lecture 19Brand Line Extension : Importance and Strategic Planning
Lecture 20Sales Forecasting: Tools and Techniques
Lecture 21Brand Recall | Brand Recognition |Top of mind - How to calculate brand recall value?
Section 2Pharma Brand Management
Lecture 22Pharma Branding: BRAND NAME, BRAND LOGO, TRADEMARKING
Lecture 23Purpose of Pharma Brand Logo
Lecture 24Different component of Pharma Brand Logo
Lecture 25Brand Name Protection & Trademarking
Lecture 26How to design excellent brand logo
Lecture 27Few Case Studies related to brand names and logos
Lecture 28Brand Name: Real Life Simulation
Lecture 29Non-Traditional Branding in Pharma
Lecture 30Global Protection of the Pharma Brand
Lecture 31Re branding Exercise in Pharmaceuticals
Lecture 32Brand Logo Development: Real Life Simulation
Lecture 33Fundamental of Pharma Marketing Plan
Lecture 34Concept of Marketing Campaign Development
Lecture 35How to prepare a pharma brand plan
Lecture 36Brand USP development
Lecture 37How to prepare promotogram
Lecture 38Sample Allocation
Lecture 39Importance of Visual Aid in Pharmaceutical Industry
Lecture 40Buying Signal
Lecture 41Indications for Drugs: Approved vs. Non-approved
Lecture 42Case Study: New Indication
Lecture 43Step By Step Visual Aid Designing
Lecture 44Guideline of Visual Aid Designing
Lecture 45Practical Sample to understand visual aid contents and effective placement of the texts
Lecture 46Visual Aid Printing
Lecture 47Detailing and e-detailing
Lecture 48Marketing Plan followed by Visual Aid Development
Lecture 49Visual Aid, Literature reference Sample
Lecture 50Brand Essence
Lecture 51Increase the brand reach with advance segmentation
Lecture 52Concept of uniform branding for better brand acceptability
Lecture 53Concept of Brand Differentiations
Lecture 54Brand Plan to Marketing Campaign - Objective setting to effective execution
Section 3International Marketing
Lecture 55Basic Introduction
Lecture 56Step By Step Process
Section 4Finance for Marketing Manager
Section 5Pharma Sales
Lecture 58Fundamental of Pharma Sales
Lecture 59Territory Knowledge & Customer Knowledge
Lecture 60RCPA
Lecture 61Concept of Vital 3 Minutes
Lecture 62Call Objectives
Lecture 63In Clinic Performance
Lecture 64Usage of Different Promotional Handout
Lecture 65Post Call Analysis
Lecture 66New Product Launch Mechanism
Lecture 67Time Allocation
Lecture 68Checklist - effective selling
Lecture 69Managers Role and Responsibilities
Lecture 70Selling Tools and Techniques
Lecture 71ABM - role and responsibilities
Lecture 72RBM role and responsibility
Lecture 73Manager Vs. Operative Employees
Lecture 74Bifurcation of Sales Territory
Lecture 75Evaluation Technique For Sales Force
Section 6Fundamental Understanding on Drug Discovery and Development Stages
Lecture 76R&D Process & Introduction to drug discovery
Lecture 77Investigational New Drug Application (INDA)
Lecture 78New Drug Application (NDA)
Lecture 79Basic concept and understanding of the Generic Drug
Lecture 80Review of Drug Discovery Development
Section 7Advance Marketing Strategic Planning
Lecture 81Advance Training on Pharmaceutical Packaging - For Brand Differentiation
Lecture 82Increase the brand reach with advance segmentation
Lecture 83Concept of uniform branding for better brand acceptability
Lecture 84Brand Line Extension : Importance and Strategic Planning
Lecture 85Disease Awareness Campaign - Brand Building Activities on Specific Health Day
Lecture 86Medical Animation for Brand Building
Lecture 87Promotion of Pharmaceutical Brands in Medical Conferences
Lecture 88Celebrity Endorsement in Pharmaceutical Brand Promotion
Lecture 89Packaging Differentiation Strategy: Unique identifier & anti-tampering device on outer packaging
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