InstructorKnowledge Process Enhancer
TypeOnline Course
Student Enrolled1
Price$390 / Rs. 21500
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Admission Process

Admission Process

Upon receiving your filled up application form, our admin team will generate PROVISIONAL ADMISSION ID and send you the PROVISIONAL ADMISSION LETTER along with instruction to course fees payment options.

Course Application Form

Introduction

Eligibility

Admission

Deliverable

Pharma marketing course

Course Objective: Advance Diploma in Pharmaceutical Marketing is conceptualized with vision to create effective Marketing / Business Development Manager for Pharma Industry. This course gives practical knowledge of the functionalities of Pharma Manager with practical exposure.

Features of the Course:

1. Orientation to job related practical aspects of the pharma management is covered in this course

2. Simulation to real life working in pharma management.

3. Understanding/ Decision Making/ Strategy Creation in the field of  Pharmaceutical management.

4. 143 Case Live Pharmaceutical Case Study (Online Data bank) File for easy understanding in the process of sales Strategy Creation.

4. Support : Resume Development, Placement Assistance.

Course Accreditation 

  • The Internationally Accredited course – Accredited by International Association of Distance Learning (IADL), UK
  •  Knowledge Process Enhancer is registered under Trademark Registry of India, under class 42.

B.Pharma/D.Pharma/ B.Sc/ Any graduates or those who are in 3rd / final year of those courses, who want to make career in pharmaceutical marketing can pursue the course.

FAQ RELATED TO THE COURSE

Frequently asked questions

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ADMISSION PROCESS

  • Upon admission you will be providing the user id and password to access all the content online.
  • You will also be receiving the soft copy of the e-module (which you can download from your dashboard).

Course registrant will be receiving hard copy of the printed module within India only. 

International participant will be receiving pdf modules (books) by email.

Section 1Basics of Marketing
Lecture 1Marketing - Fundamental
Lecture 2Market Research
Lecture 3Consumer buying behavior
Lecture 4Product Life Cycle
Lecture 5STP
Lecture 6 Pricing
Lecture 7Distribution and Logistics
Lecture 8Pharmaceutical Segmentation
Lecture 9Pharmaceutical Distribution
Lecture 10Promotion Management in Pharmaceutical Company
Lecture 11Setting and Quantifying Promotional Objectives
Lecture 12Promotional Budget Setting : Tools and Techniques
Lecture 13Basics of Advertising
Lecture 14Classifications of Advertising
Lecture 15The Advertising agency
Lecture 16Classification of Doctors
Section 2Pharma Brand Management
Lecture 17Pharma Branding: BRAND NAME,  BRAND LOGO, TRADEMARKING
Lecture 18Marketing Plan
Lecture 19Marketing Campaign Development
Lecture 20Preparing Pharma Brand Plan Step By Step
Lecture 21Sections of Marketing Plan
Lecture 22USP to promote
Lecture 23Promotogram
Lecture 24Visual Aid Designing
Lecture 25Packaging Development
Lecture 26Product List and Reminder card development
Lecture 27Catch Cover Development
Lecture 28Prescribing Information and Patient Information Leaflet development
Lecture 29DHCP Letter - Brand Awareness
Section 3International Marketing
Lecture 30Basic Introduction
Lecture 31Step By Step Process
Section 4Finance for Marketing Manager
Section 5Pharma Sales
Lecture 33Fundamental of Pharma Sales
Lecture 34Territory Knowledge & Customer Knowledge
Lecture 35RCPA
Lecture 36Concept of Vital 3 Minutes
Lecture 37Call Objectives
Lecture 38In Clinic Performance
Lecture 39Usage of Different Promotional Handout
Lecture 40Post  Call  Analysis
Lecture 41New Product Launch Mechanism
Lecture 42Time Allocation
Lecture 43Checklist - effective selling
Lecture 44Managers Role and Responsibilities
Lecture 45Selling Tools and Techniques
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