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Advance Diploma in Pharmaceutical Marketing trains professionals in core areas of marketing, sales and business development. Hence, this course is ideal for the professionals working in the pharmaceutical pharma marketing, sales management, international marketing, drug discovery, development, market access, forecasting, pricing and pharma product management team.
The objective of the course is to provide 360 degree practical learning in various operational domains where pharmaceutical management personnel work. This course gives practical knowledge of the functionalities of Pharma Manager with practical exposure.
Course Code: KPE-C-004
Course Title: KPE’s Advance Diploma in Pharmaceutical Marketing
Core Area of Learning:
- Drug Development to Commercialization – R&D Process, New Drug Development, Key understanding on New Drug & Generic Drug launching process, innovator biologic and biosimilar, Fundamental understanding on clinical trial terminologies.
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Pharma Market Research, Market Access & Pricing – Introduction to Market Access | Objectives | Various Key Terminologies | Steps of Market Access | Market Access Landscape | Understanding on Pricing and Reimbursement| Market Access Strategic Planning : Steps and Logical Sequencing for Market Access Strategy Development | Indication Sequencing | Indication Prioritization | Development of Indication Timeline | Indication Matrix | Value Based Indication Prioritization |Market Access Value Dossier | AMCP value dossier preparation | Target product profile (TPP) | Quality Target product profile (QTPP) | Critical Quality Attributes (CQAs) | Quality By Design (QbD) | Drug Payment Methodologies | Forecasting Models and Techniques | Market Sizing Tools
- Pharma Marketing and branding Strategic Planning.
- In depth training on Licensing in pharmaceutical industry – In Licensing Vs. Out licensing, Co-development, co-marketing, Co-promotion, Reverse Copromotion, distribution licensing etc.
- Basics of advertising, handling of advertising agency. Understanding of advertising concepts.
- Brand logo designing – Practical real-life learning. Trademarking – Brand protection for the brand.
- Marketing Plan and brand plan development. Sectional analysis of the marketing plan. Deciding and promoting brand USP. Brand Promotion Plan and Promotogram development. Sample allocation. CSR initiatives and Campaigns Case based marketing strategy discussion.
- Practical training on visual aid development. Step by step visual development process, understanding on various component of visual aid and visual aid detailing story writing.
- Marketing input creation – Artwork development process for LBL, product literature, DHCP letter, catch cover, reminder card etc.
- Packaging design – Components, scientific requirements and designing fundamentals.
- Analytics – MAT, CAGR calculation, Brand potential development, RCPA, market size determination, Sales forecasting.
- Conference management skill development.
- Promotion regulation.
- Celebrity endorsement, Celebrity agreement.
- Pharmaceutical Digital Marketing – Online marketplace strategic, mindshare Planning, Digital marketing mix for ethical brands & OTC brands, Content marketing, search marketing, Developing HCP sites, digital marketing strategies for innovator molecule and generic molecule, KOL management, Brand blogs, legal aspects of pharma brand digital advertisement, Adword, PPC, video marketing, linked in, E-detailing, digital survey tools
- Pharma Sales Management training – Selling skill training, Territory management, precall and post call planning, various skill training for executives and managers.
Graduates in any discipline. Final year bachelor program candidate eligible for this course.
Features of the Course:
- 24×7 self paced online learning – learn at your convenience.
- Courses can be accessed at your own convenient time.
- Downloadable PDF study modules.
- E-lectures for easy understanding of the concepts.
- Self assessment concept checkers for each lecture.
- Simulation to real life working.
- Access to case studies.
- Unique personalized course tracking page with course performance analytics.
- Flexible online final examination (Computer Based Test by secure mode).
- Course certification – Course completion and Course gradation certificate will be issued.
- Course related frequently asked questions >> click here
- Course admission process >> click here
- Past top performers >> Click here
- Upon admission you will be providing the user id and password to access all the content online.
- You will also be receiving the soft copy of the e-module (which you can download from your dashboard).
Course |
Department / Functional Area |
Pharma Product Management |
Pharma Product Management. |
Pharma Visual Aid Development Training |
Pharma Product Management. |
Pharma Brand Plan Preparation |
Pharma Product Management. |
Pharma Marketing |
PMT, Marketing, Sales, Business Development |
DRA + PMT Dual Specialization |
RA, PMT, Strategic Management and International Marketing Professionals |
Brand Logo Development and Protection |
RA / BD professional handling LATAM market |
Pharma Market Access |
Market Access, Pricing, Strategic Management, Business Development. |
Pharma International Business Management |
Export, International Business Department, International Marketing Managers. |
Course participant can upgrade the course to Executive Program in Pharma Global Business.
Course upgrade is possible by paying only the difference in course fees. (course fees of Pharma Global Business minus pharma marketing course which is already paid. For more details reach us at info@nckpharma.com.
Section 1R&D Process | Discovery to Commercialization | Market Access
Lecture 1R&D Process & Introduction to drug discovery
Lecture 2Investigational New Drug Application (INDA)
Lecture 3New Drug Application (NDA)
Lecture 4Biological Licensing Application (BLA)
Lecture 5 Pricing
Lecture 6Basic concept and understanding of the Generic Drug
Lecture 7Abbreviated New Drug Application (ANDA)
Lecture 8Abbreviated Biosimilar Application - 351(k): Advance Strategic Planning Process : Originator Vs. Biosimilar Development and Regulatory Approval Process | Reference Biologic | Purple Book | Data Requirements
Lecture 9Handling of orange book
Lecture 10Purple Book: Significance | Searching | Assignments
Lecture 11Clinical Trials Terminologies
Lecture 12Introduction to Market Access | Objectives | Various Key Terminologies | Steps of Market Access | Understanding on Pricing and Reimbursement
Lecture 13Market Access Strategic Planning
Lecture 14Indication Sequencing | Indication Prioritization | Development of Indication Timeline | Indication Matrix | Value Based Indication Prioritization
Lecture 15Indication Prioritization Case Study
Lecture 16Market Access Value Dossier : What it is | Significance | Components | What to include
Lecture 17AMCP Market Access Value Dossier Preparation
Section 2Market Research, Forecasting and Market Sizing
Lecture 18Why Is Market Research Important in Pharmaceutical Business?
Lecture 19Market Research - Customer Engagement through feedback mechanism
Lecture 20Sales Forecasting in Life Science Industry
Lecture 21New Product Forecast Algorithm
Lecture 22Patient Based Forecasting Model | Applying more filters and variables
Lecture 23Prescription Based Forecasting Model | Differences between Patient Based and Prescription Based Forecasting Model | Which model to use and when?
Lecture 24Prevalence Vs. Incidence Model
Lecture 25EPI Based Forecasting | Sales Based Forecasting | When and where to apply which forecasting model
Lecture 26Sales Forecasting Tools | New Product Forecasting | In Market Forecasting
Lecture 27Market Size Assignment 1 [Oncology Brand] - Applying sales forecasting tools to carry out next 6 years sales forecast | Excel Based Model
Lecture 28Market Size Assignment 2 [Asthma Brand] - Applying sales forecasting tools to carry out multiple years sales forecast | Excel Based Model
Lecture 29Patient Based Model Vs. Patient Flow Model | Critical Differences in Model | Concept of Black Box in Patient Flow Model | Application of both model
Lecture 30Concomitancy and polypharmacy | How it alter the basic forecasting algorithm | Practical Working | Comorbidity
Lecture 31Forecasting Techniques | Simple Conjoint-type Models | Zipf's Law | Simple Elasticity Model | The Bass Model |Simple Extrapolation
Lecture 32Simulation on Bottom-up forecasting
Lecture 33Assessment on Bottom-up forecasting
Lecture 34Oncology Brand Forecasting
Lecture 35Method of Promotional Budgeting
Section 3Marketing Fundamentals
Lecture 36Introduction to Pharma Marketing
Lecture 37Product Life cycle
Lecture 38Advance - Strategic Planning in Product Life cycle Management
Lecture 39Segmentation, Targeting and Positioning
Lecture 40A Pharmaceutical Segmentation outlook
Lecture 41Distribution Channel in Pharmaceutical Industry
Lecture 42Promotion in Pharmaceutical Industry : Communication Model, Effective promotional communication, Push Vs. Pull Strategy and Buying Decision Process
Section 4Pharma Sales Management Training
Lecture 43What is Pharma Selling? Definition and Fundamental Understanding
Lecture 44Growth Path / Career for Pharma Sales professionals
Lecture 45Qualities of Dynamic Sales Person
Lecture 46Job Description of Medical Representatives / Pharma Sales Executives
Lecture 47Sales Territory Planning
Lecture 48Doctor List Preparation | SVL | MSL | Call Average | Call Frequency | Missed call analysis | Doctor Territory Matrix | Call Average | Day Wise work Plan
Lecture 49Understanding Sales Process | Call Planning | Pre-call Planning Process
Lecture 50Retail Chemist Prescription Audit - RCPA
Lecture 51Concept of Vital 3 Minutes | Understanding Prescribing Motives | Call Objective Setting
Lecture 52In Clinic Performance | Guideline | Dos and Don’ts | Detailing Talk
Lecture 53Easy Call Objective setting format
Lecture 54Post Call Analysis
Lecture 55Probable Reason for unsuccessful calls
Lecture 56ABM - role and responsibilities
Lecture 57RBM role and responsibility
Lecture 58Manager Vs. Operative Employees
Lecture 59Bifurcation of Sales Territory
Lecture 60Evaluation Technique For Sales Force
Section 5Advertising and Promotion
Lecture 61Brand Recall | Brand Recognition |Top of mind - How to calculate brand recall value?
Lecture 62Advertising - Introduction | Objective | Types of Advertising
Lecture 63ATL, BTL & TTL Advertising
Lecture 64Advertising Agency - Understanding on various types of advertising agency
Lecture 65Selection of Advertising Agency
Lecture 66What is creative Briefing? How to Prepare !
Lecture 67Creative Briefing - Practical Simulation
Lecture 68Request for Proposal | Concepts in advertising
Lecture 69Advertising Message Strategy Development and Evaluation
Lecture 70Creative Approach and Styles
Lecture 71Steps of Development of Creatives
Lecture 72Advertisement Copy Development
Lecture 73How to prepare Ad Campaign Step By Step
Section 6Practical Training : Brand Logo and Trademarking
Lecture 74Brand Name, Brand Logo and Tradeamrking
Lecture 75Advance Understanding of Pharmaceutical Brand Logo Development
Lecture 76Component of the brand logo
Lecture 77Terminologies related to patent, trademark, copyright and licensing
Lecture 78Introduction to Trademark | Trademark filing procedure
Lecture 79Trademark Searching Process | Hands on Practical Training
Lecture 80Trademark Classes | How to search the right trademark class for for filing trademark application
Lecture 81Trademark Classes | How to search the right trademark class for for filing trademark application
Lecture 82How to design an excellent brand logo : Tricks of the trade
Lecture 83Logo colour theme | Colour system | Colour coding | Significance of colour
Lecture 84Few Case Studies related to brand names and logos
Lecture 85Brand Logo Development - Simulation
Lecture 86Colour Rebranding
Lecture 87Logo Rebranding - Reasons | Practical Examples | How to handle logo rebranding | Forced Rebranding
Lecture 88Brand Logo Development: Real Life Simulation
Lecture 89Global Trademarking : Brand Protection Globally
Lecture 90Logo Rebranding - Reasons | Practical Examples | How to handle logo rebranding | Forced Rebranding
Lecture 91Tagline - Development, Finalization and Protection
Lecture 92Brand Tagline - Punchline
Lecture 93Pharma Brand Name Generator
Lecture 94Trademark Infringement | Passing off | Practical Cases
Section 7Marketing Plan Development
Lecture 95Fundamental of Pharma Marketing Plan
Lecture 96Basic Understanding how to launch a pharmaceutical product into the market
Lecture 97Practical Training on Marketing Plan Preparation with real life example
Lecture 98Marketing Campaign Development : Importance of Target Audience Segmentation for effective targeting
Lecture 99Sample Marketing Plan
Lecture 100Decide about brand USP -What to promote
Lecture 101How to prepare promotogram. Download sample Promotogram
Lecture 102Importance and Handling of Cycle Meeting and its importance
Lecture 103Sample Marketing Plan
Lecture 104Sample Marketing Plan
Lecture 105Sample Marketing Plan
Lecture 106CSR Campaign
Section 8Brand Differentiation
Lecture 107Advance Training on Pharmaceutical Packaging - For Brand Differentiation
Lecture 108Increase the brand reach with advance segmentation
Lecture 109Concept of uniform branding for better brand acceptability
Lecture 110Brand Line Extension : Importance and Strategic Planning
Lecture 111Medical Animation for Brand Building
Lecture 112Promotion of Pharmaceutical Brands in Medical Conferences
Section 9Disease Awareness Campaign
Section 10KOL Management
Lecture 114Celebrity Endorsement in Pharmaceutical Brand Promotion
Lecture 115Relationship Marketing : KOL Management and Patient Advocacy Group
Section 11Visual Aid Designing
Lecture 116Introduction to visual aid designing | V3M Concept | Components of the visual aid page | Component of Visual Aid designing
Lecture 117Practical Training in visual aid designing | Step By Step Visual Aid Preparation | Creative Designing | Guideline on Proofing | USPs to differentiate the visual aid
Lecture 118Visual Aid Printing | Establishing Visual Aid Printing Specs for effective management of the vendors
Lecture 119Visual Aid Analysis with practical example
Lecture 120Guideline on Visual Aid Development
Lecture 121Marketing Plan followed by Visual Aid Development
Lecture 122Visual Aid, Literature reference Sample
Lecture 123Interactive Visual Aid | E-detailing | Remote Detailing | Analysis of Animated Video based e-detailing visual aids
Lecture 124Visual aid detailing story writing
Section 12Packaging and Artwork Development
Lecture 125Artwork Development Process
Lecture 126Product List and Reminder card development
Lecture 127Catch Cover Development
Lecture 128Packaging Development
Lecture 129Prescribing Information and Patient Information Leaflet development
Lecture 130Pharma Packaging Case Studies
Lecture 131Product Packshot Designing : Practical Knowledge
Lecture 132Creativity to develop brand essence
Lecture 133Advance Training on Pharmaceutical Packaging - Creative Packaging for Brand Differentiation
Lecture 134Unique identifier & anti-tampering device on outer packaging
Section 13Pharma Digital Marketing - Advanced Hands On Training
Lecture 135Introduction to Digital Marketing
Lecture 136Inbound and outbound marketing in pharma | Types of inbound and outbound marketing
Lecture 137Digital Media Marketing Macro-Environment Analysis | Mapping of online market place | Internet marketing conversion process | Conversion Process Digital VS. Traditional | Publisher revenue model | Affiliate revenue model
Lecture 138Digital Media Marketing Micro - Environment Analysis | Web server | Web browser | http vs. https - Significance and hands on understanding | Privacy and ethical issues in internet marketing
Lecture 139Digital marketing strategy development | Planning process | E-Marketing Plan | Planning for MNC Vs. Start Up | Strategic Outcome measurement
Lecture 140Relationship marketing using digital platform | CRM | Concept of permission marketing | User Satisfaction and loyalty management | Feedback mechanism
Lecture 141Campaign planning for digital media | Goal setting | Tracking | Campaign insight | Segmentation and targeting | Message Development | Media Mix Selection | Media scheduling | Practical understanding to campaign performance matrics | CPC | CPA | PPC | ROI | CPS
Lecture 142Basics of Advertising : Introduction
Lecture 143The Advertising agency Selection Process with Case Based Learning on Creative Brief Preparation
Lecture 144Search Engine Optimization | Search Engine Marketing | Social Media Marketing
Lecture 145Web Analytics - Tool and Implementation
Lecture 146Web Host - Check the hosting details
Lecture 147Page Speed- importance and practical understanding | Check the web speed
Lecture 148Keyword | Keyword Planning for SEO and SEM | Keyword Planner
Lecture 149Mobile Responsive | Tracking the Site
Lecture 150Google Ad - Practical Training on Campaign Development and Execution
Lecture 151HCP sites and Patient Site
Lecture 152Digital Marketing Strategies for innovator brand | Pre launch - comuing soon, DSE Marketing | Launch activities - Day of approval (DOA) site | FDA Compliance | FDA 2253 Filing
Lecture 153Brand Portal Development
Lecture 154Public Relation - PR firm | PR Campaign | Press Release | Technical understanding of press release writing | Digital Press Release
Lecture 155Developing Ad - Pharmaceutical Prescription, OTC Vs FMCG Brands
Lecture 156Difference between FMCG and OTC Brand Ad
Lecture 157Digital Marketing Techniques
Lecture 158Video Marketing
Lecture 159Video Marketing Techniques For Small Business Owners
Lecture 160Promoting Brand through Article Advertising and Marketing
Section 14International Marketing
Lecture 161Introduction to Pharmaceutical Export
Lecture 162Introduction of Export Documentation | Understanding of important terminologies
Lecture 163Proforma Invoice - Detailed understanding how to prepare Proforma Invoice
Lecture 164Export Contract | Importance | Considerations | Things to include in Export Contract
Lecture 165Commercial Invoice | Importance | Differences with Proforma Invoice
Lecture 166Custom House Agent | Role, Responsibilities, How they work | Freight Forwarder - Difference with CHA | Case Study
Lecture 167Letter of Credit | How it works | Different types of LC | LC terms and conditions | Sight LC | Case Studies
Lecture 168Bank Guarantee (BG) | How BG works | Differences between BG and LC | Applicability of BG
Lecture 169LC Discounting | How it works | How to calculate the LC discounting
Lecture 170Packing List | Importance | Things to include in packing list
Lecture 171Incoterms | 2020 Incoterms | Practical understanding on different types of Incoterms | Choosing the right incoterm
Lecture 172Logical selection of Incoterms | Landing in right incoterms for your business
Lecture 173Pre-shipment Certificate | COO |CVO| Fumigation Certificate | Preshipment Inspection Certificate | Certificate of Health
Lecture 174Transport Documents | Bill of Lading | Different Types of Bill of Lading | Airway Bill
Lecture 175Airfreight calculation | Gross Weight | Tare Weight | New Weight | Volumetric Calculation | Freight rate calculation
Section 15Financial Management Training for Non-Finance Pharma Managers
Lecture 176Training on Basic Finance | Understanding Financial Statement | Income Statement | Balance Sheet | Cash Flow Statement
Lecture 177Training on Valuation Methods: DCF | rNPV | Sunk Cost Method | Comparables | Sum of Parts | Deterministic Vs. Probabilistic rNPV | Peak Sales - Max-Min Approach
Lecture 178Valuation Methods: EBITDA method of valuation | Enterprise Value and Enterprise Multiple Calculation
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