Introduction
Eligibility
Admission
Deliverable
Course Objective: Advance Diploma in Pharmaceutical Marketing is conceptualized with vision to create effective Marketing / Business Development Manager for Pharma Industry. This course gives practical knowledge of the functionalities of Pharma Manager with practical exposure.
Features of the Course:
1. Orientation to job related practical aspects of the pharma management is covered in this course
2. Simulation to real life working in pharma management.
3. Understanding/ Decision Making/ Strategy Creation in the field of Pharmaceutical management.
4. 143 Case Live Pharmaceutical Case Study (Online Data bank) File for easy understanding in the process of sales Strategy Creation.
4. Support : Resume Development, Placement Assistance.
Course Accreditation
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The Internationally Accredited course – Accredited by International Association of Distance Learning (IADL), UK
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Knowledge Process Enhancer is registered under Trademark Registry of India, under class 42.
B.Pharma/D.Pharma/ B.Sc/ Any graduates or those who are in 3rd / final year of those courses, who want to make career in pharmaceutical marketing can pursue the course.
- Upon admission you will be providing the user id and password to access all the content online.
- You will also be receiving the soft copy of the e-module (which you can download from your dashboard).
Course registrant will be receiving hard copy of the printed module within India only.
International participant will be receiving pdf modules (books) by email.
Section 1Basic Fundamental of Pharma Marketing
Lecture 1Marketing - Fundamental
Lecture 2Market Research
Lecture 3Consumer buying behavior
Lecture 4Product Life Cycle
Lecture 5STP
Lecture 6 Pricing
Lecture 7Distribution and Logistics
Lecture 8Pharmaceutical Segmentation
Lecture 9Pharmaceutical Distribution
Lecture 10Promotion Management in Pharmaceutical Company
Lecture 11Setting and Quantifying Promotional Objectives
Lecture 12Promotional Budget Setting : Tools and Techniques
Lecture 13Basics of Advertising
Lecture 14Classifications of Advertising
Lecture 15The Advertising agency
Lecture 16Classification of Doctors
Lecture 17What is Moving Annual Total (MAT)? How to calculate?
Lecture 18compound annual growth rate (CAGR)
Lecture 19Brand Potential
Section 2Pharma Brand Management
Lecture 20Pharma Branding: BRAND NAME, BRAND LOGO, TRADEMARKING
Lecture 21Purpose of Pharma Brand Logo
Lecture 22Different component of Pharma Brand Logo
Lecture 23Brand Name Protection & Trademarking
Lecture 24How to design excellent brand logo
Lecture 25Few Case Studies related to brand names and logos
Lecture 26Brand Name: Real Life Simulation
Lecture 27Non-Traditional Branding in Pharma
Lecture 28Global Protection of the Pharma Brand
Lecture 29Re branding Exercise in Pharmaceuticals
Lecture 30Brand Logo Development: Real Life Simulation
Lecture 31Fundamental of Pharma Marketing Plan
Lecture 32Concept of Marketing Campaign Development
Lecture 33How to prepare a pharma brand plan
Lecture 34Brand USP development
Lecture 35How to prepare promotogram
Lecture 36Sample Allocation
Lecture 37Importance of Visual Aid in Pharmaceutical Industry
Lecture 38Buying Signal
Lecture 39Indications for Drugs: Approved vs. Non-approved
Lecture 40Case Study: New Indication
Lecture 41Step By Step Visual Aid Designing
Lecture 42Guideline of Visual Aid Designing
Lecture 43Practical Sample to understand visual aid contents and effective placement of the texts
Lecture 44Visual Aid Printing
Lecture 45Detailing and e-detailing
Lecture 46Marketing Plan followed by Visual Aid Development
Lecture 47Visual Aid, Literature reference Sample
Lecture 48Brand Essence
Lecture 49Increase the brand reach with advance segmentation
Lecture 50Concept of uniform branding for better brand acceptability
Lecture 51Concept of Brand Differentiations
Section 3International Marketing
Lecture 52Basic Introduction
Lecture 53Step By Step Process
Section 4Finance for Marketing Manager
Section 5Pharma Sales
Lecture 55Fundamental of Pharma Sales
Lecture 56Territory Knowledge & Customer Knowledge
Lecture 57RCPA
Lecture 58Concept of Vital 3 Minutes
Lecture 59Call Objectives
Lecture 60In Clinic Performance
Lecture 61Usage of Different Promotional Handout
Lecture 62Post Call Analysis
Lecture 63New Product Launch Mechanism
Lecture 64Time Allocation
Lecture 65Checklist - effective selling
Lecture 66Managers Role and Responsibilities
Lecture 67Selling Tools and Techniques
Lecture 68ABM - role and responsibilities
Lecture 69RBM role and responsibility
Lecture 70Manager Vs. Operative Employees
Lecture 71Bifurcation of Sales Territory
Lecture 72Evaluation Technique For Sales Force
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