Introduction
Eligibility
Admission
Deliverable
Course Objective: Advance Diploma in Pharmaceutical Marketing is conceptualized with vision to create effective Marketing / Business Development Manager for Pharma Industry. This course gives practical knowledge of the functionalities of Pharma Manager with practical exposure.
Features of the Course:
1. Orientation to job related practical aspects of the pharma management is covered in this course
2. Simulation to real life working in pharma management.
3. Understanding/ Decision Making/ Strategy Creation in the field of Pharmaceutical management.
4. 143 Case Live Pharmaceutical Case Study (Online Data bank) File for easy understanding in the process of sales Strategy Creation.
4. Support : Resume Development, Placement Assistance.
B.Pharma/D.Pharma/ B.Sc/ Any graduates or those who are in 3rd / final year of those courses, who want to make career in pharmaceutical marketing can pursue the course.
- Upon admission you will be providing the user id and password to access all the content online.
- You will also be receiving the soft copy of the e-module (which you can download from your dashboard).
Course registrant will be receiving hard copy of the printed module within India only.
International participant will be receiving pdf modules (books) by email.
Section 1Basic Fundamental of Pharma Marketing
Lecture 1Marketing - Fundamental
Lecture 2Market Research
Lecture 3Product Life Cycle
Lecture 4STP
Lecture 5 Pricing
Lecture 6Distribution and Logistics
Lecture 7Pharmaceutical Segmentation
Lecture 8Pharmaceutical Distribution
Lecture 9Promotion Management in Pharmaceutical Company
Lecture 10Setting and Quantifying Promotional Objectives
Lecture 11Promotional Budget Setting : Tools and Techniques
Lecture 12Basics of Advertising
Lecture 13Classifications of Advertising
Lecture 14The Advertising agency
Lecture 15Classification of Doctors
Lecture 16What is Moving Annual Total (MAT)? How to calculate?
Lecture 17compound annual growth rate (CAGR)
Lecture 18Brand Potential
Lecture 19Market Size Determination - Market Share | Relative Market Share | Total Vs. Actual Vs. Penetrated Market
Lecture 20Brand Line Extension : Importance and Strategic Planning
Lecture 21Sales Forecasting: Tools and Techniques
Lecture 22Brand Recall | Brand Recognition |Top of mind - How to calculate brand recall value?
Section 2Pharma Brand Management
Lecture 23Pharma Branding: BRAND NAME, BRAND LOGO, TRADEMARKING
Lecture 24Purpose of Pharma Brand Logo
Lecture 25Different component of Pharma Brand Logo
Lecture 26Brand Name Protection & Trademarking
Lecture 27How to design excellent brand logo
Lecture 28Few Case Studies related to brand names and logos
Lecture 29Brand Name: Real Life Simulation
Lecture 30Non-Traditional Branding in Pharma
Lecture 31Global Protection of the Pharma Brand
Lecture 32Re branding Exercise in Pharmaceuticals
Lecture 33Brand Logo Development: Real Life Simulation
Lecture 34Fundamental of Pharma Marketing Plan
Lecture 35Concept of Marketing Campaign Development
Lecture 36How to prepare a pharma brand plan
Lecture 37Brand USP development
Lecture 38How to prepare promotogram
Lecture 39Sample Allocation
Lecture 40Importance of Visual Aid in Pharmaceutical Industry
Lecture 41Buying Signal
Lecture 42Indications for Drugs: Approved vs. Non-approved
Lecture 43Case Study: New Indication
Lecture 44Step By Step Visual Aid Designing
Lecture 45Guideline of Visual Aid Designing
Lecture 46Practical Sample to understand visual aid contents and effective placement of the texts
Lecture 47Visual Aid Printing
Lecture 48Detailing and e-detailing
Lecture 49Marketing Plan followed by Visual Aid Development
Lecture 50Visual Aid, Literature reference Sample
Lecture 51Brand Essence
Lecture 52Increase the brand reach with advance segmentation
Lecture 53Concept of uniform branding for better brand acceptability
Lecture 54Concept of Brand Differentiations
Lecture 55Brand Plan to Marketing Campaign - Objective setting to effective execution
Section 3International Marketing
Lecture 56Basic Introduction
Lecture 57Step By Step Process
Section 4Finance for Marketing Manager
Section 5Pharma Sales
Lecture 59Fundamental of Pharma Sales
Lecture 60Territory Knowledge & Customer Knowledge
Lecture 61RCPA
Lecture 62Concept of Vital 3 Minutes
Lecture 63Call Objectives
Lecture 64In Clinic Performance
Lecture 65Usage of Different Promotional Handout
Lecture 66Post Call Analysis
Lecture 67New Product Launch Mechanism
Lecture 68Time Allocation
Lecture 69Checklist - effective selling
Lecture 70Managers Role and Responsibilities
Lecture 71Selling Tools and Techniques
Lecture 72ABM - role and responsibilities
Lecture 73RBM role and responsibility
Lecture 74Manager Vs. Operative Employees
Lecture 75Bifurcation of Sales Territory
Lecture 76Evaluation Technique For Sales Force
Section 6Fundamental Understanding on Drug Discovery and Development Stages
Lecture 77R&D Process & Introduction to drug discovery
Lecture 78Investigational New Drug Application (INDA)
Lecture 79New Drug Application (NDA)
Lecture 80Basic concept and understanding of the Generic Drug
Lecture 81Review of Drug Discovery Development
Section 7Advance Marketing Strategic Planning
Lecture 82Advance Training on Pharmaceutical Packaging - For Brand Differentiation
Lecture 83Increase the brand reach with advance segmentation
Lecture 84Concept of uniform branding for better brand acceptability
Lecture 85Brand Line Extension : Importance and Strategic Planning
Lecture 86Disease Awareness Campaign - Brand Building Activities on Specific Health Day
Lecture 87Medical Animation for Brand Building
Lecture 88Promotion of Pharmaceutical Brands in Medical Conferences
Lecture 89Celebrity Endorsement in Pharmaceutical Brand Promotion
Lecture 90Packaging Differentiation Strategy: Unique identifier & anti-tampering device on outer packaging
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