Introduction
Eligibility
Course Feature
Admission
Deliverable
Related Courses
Advance Diploma in Pharmaceutical Marketing trains professionals in pharma marketing, sales management, international marketing, brand management. The objective of the course is to provide 360 degree practical learning in various operational domain where pharmaceutical management person works. This course gives practical knowledge of the functionalities of Pharma Manager with practical exposure.
Course Code: KPE-C-004
Course Title: KPE’s Advance Diploma in Pharmaceutical Marketing
B.Pharma/D.Pharma/ B.Sc/ Any graduates or those who are in 3rd / final year of those courses, who want to make career in pharmaceutical marketing can pursue the course.
Features of the Course:
- 24×7 Access. Access at your convenience, across anywhere. Self paced learning.
- Orientation to job related practical aspects of the pharma management is covered in this course
- Simulation to real life working in pharma management.
- Understanding/ Decision Making and Strategy Creation in the field of Pharmaceutical management.
- Pharmaceutical Case Study (Online Data bank)
- In-depth training on pharmaceutical sales management is included in the course.
- Upon admission you will be providing the user id and password to access all the content online.
- You will also be receiving the soft copy of the e-module (which you can download from your dashboard).
Section 1Basic Fundamental of Pharma Marketing
Lecture 1Marketing - Fundamental
Lecture 2Market Research
Lecture 3Product Life Cycle
Lecture 4STP
Lecture 5 Pricing
Lecture 6A Pharmaceutical Segmentation outlook
Lecture 7Pharmaceutical Segmentation
Lecture 8Pharmaceutical Distribution
Lecture 9Promotion in Pharmaceutical Industry : Communication Model, Effective promotional communication, Push Vs. Pull Strategy and Buying Decision Process
Lecture 10Practical understanding on Prescription Accelerating Materials used in pharmaceutical promotion
Lecture 11Promotional Budget Setting : Tools and Techniques
Lecture 12Basics of Advertising - Fundamental Understanding
Lecture 13Advertising Planning - ATL, BTL, TTL activities
Lecture 14The Advertising agency Selection Process with Case Based Learning on Creative Brief Preparation
Lecture 15Classification of Doctors
Lecture 16Moving Average | Moving Annual Total | YTD | How to calculateÂ
Lecture 17compound annual growth rate (CAGR)
Lecture 18Market Size Determination - Market Share | Relative Market Share | Total Vs. Actual Vs. Penetrated Market
Lecture 19Brand Line Extension : Importance and Strategic PlanningÂ
Lecture 20Sales Forecasting: Tools and Techniques
Lecture 21Brand Recall | Brand Recognition |Top of mind - How to calculate brand recall value?
Lecture 22Target Audiences for Pharma Promotion : Types and Specialization
Lecture 23Business segments of Pharmaceutical Companies
Lecture 24Target Audience Selection Based on Products
Section 2Pharma Brand Management
Lecture 25Pharma Branding: BRAND NAME, BRAND LOGO, TRADEMARKING
Lecture 26Purpose of Pharma Brand Logo
Lecture 27Different component of Pharma Brand Logo
Lecture 28Brand Name Protection & Trademarking
Lecture 29How to design an excellent brand logo : Tricks of the trade
Lecture 30Logo colour theme | Colour system | Colour coding | Significance of colour
Lecture 31Brand Name: Real Life Simulation
Lecture 32Non-Traditional Branding in Pharma
Lecture 33Global Protection of the Pharma Brand
Lecture 34Logo Rebranding - Reasons | Practical Examples | How to handle logo rebranding | Forced RebrandingÂ
Lecture 35Brand Brand Name Generator
Lecture 36Fundamental of Pharma Marketing PlanÂ
Lecture 37Concept of Marketing Campaign Development
Lecture 38How to prepare a pharma brand plan
Lecture 39Brand USP development
Lecture 40How to prepare promotogram
Lecture 41Sample Allocation
Lecture 42Introduction to visual aid designing | V3M Concept | Components of the visual aid page
Lecture 43Practical Training in visual aid designing | Step By Step Visual Aid Preparation | Creative Designing | Guideline on Proofing | USPs to differentiate the visual aidÂ
Lecture 44Visual Aid Printing | Establishing Visual Aid Printing Specs for effective management of the vendorsÂ
Lecture 45Visual Aid Analysis with practical example
Lecture 46Guideline on visual aid development
Lecture 47Marketing Plan followed by Visual Aid Development
Lecture 48Practical Sample to understand visual aid contents and effective placement of the texts
Lecture 49Visual Aid Printing
Lecture 50Interactive Visual Aid | E-detailing | Remote Detailing | Analysis of Animated Video based e-detailing visual aidsÂ
Lecture 51Marketing Plan followed by Visual Aid Development
Lecture 52Visual Aid, Literature reference Sample
Lecture 53Brand Essence
Lecture 54Increase the brand reach with advance segmentation
Lecture 55Concept of uniform branding for better brand acceptability
Lecture 56Concept of Brand Differentiations
Lecture 57Brand Plan to Marketing Campaign - Objective setting to effective execution
Section 3International Marketing
Lecture 58Basic Introduction
Lecture 59Step By Step Process
Section 4Finance for Marketing Manager
Section 5Pharma Sales Management Training
Lecture 61What is Pharma Selling? Definition and Fundamental UnderstandingÂ
Lecture 62Growth Path / Career for Pharma Sales professionals
Lecture 63Qualities of Dynamic Sales PersonÂ
Lecture 64Job Description of Medical Representatives / Pharma Sales Executives
Lecture 65Sales Territory PlanningÂ
Lecture 66Doctor List Preparation | SVL | MSL | Call Average | Call Frequency | Missed call analysis | Doctor Territory Matrix | Call Average | Day Wise work Plan
Lecture 67Understanding Sales Process | Call Planning | Pre-call Planning Process
Lecture 68Retail Chemist Prescription Audit - RCPA
Lecture 69Concept of Vital 3 Minutes | Understanding Prescribing Motives | Call Objective Setting
Lecture 70In Clinic Performance | Guideline | Dos and Don’ts | Detailing Talk
Lecture 71Easy Call Objective setting formatÂ
Lecture 72Post Call Analysis
Lecture 73Probable Reason for unsuccessful calls
Lecture 74ABM - role and responsibilities
Lecture 75RBM role and responsibility
Lecture 76Manager Vs. Operative EmployeesÂ
Lecture 77Bifurcation of Sales Territory
Lecture 78Evaluation Technique For Sales Force
Section 6Fundamental Understanding on Drug Discovery and Development Stages
Lecture 79R&D Process & Introduction to drug discoveryÂ
Lecture 80Investigational New Drug Application (INDA)
Lecture 81New Drug Application (NDA)Â
Lecture 82Basic concept and understanding of the Generic DrugÂ
Lecture 83Review of Drug Discovery DevelopmentÂ
Section 7Advance Marketing Strategic Planning
Lecture 84Advance Training on Pharmaceutical Packaging - For Brand DifferentiationÂ
Lecture 85Increase the brand reach with advance segmentation
Lecture 86Concept of uniform branding for better brand acceptability
Lecture 87Brand Line Extension : Importance and Strategic PlanningÂ
Lecture 88Disease Awareness Campaign - Brand Building Activities on Specific Health Day
Lecture 89Medical Animation for Brand BuildingÂ
Lecture 90Promotion of Pharmaceutical Brands in Medical Conferences
Lecture 91Celebrity Endorsement in Pharmaceutical Brand Promotion
Lecture 92Packaging Differentiation Strategy: Unique identifier & anti-tampering device on outer packaging
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