Case Study: Merck’s Health Awareness Initiative with launch of fertility.com

Merck, a leading science and technology company, today announces the launch of the new online portal fertility.com.

Fertility.com is the entrance to access two unique and bespoke portals:

1. Fertility.com/hcp; developed for fertility Healthcare Professionals (HCPs)
2. Fertility.com/support; created for women, men and couples who are looking for information about fertility and/or are undergoing fertility treatment.

The Healthcare Professional Portal (fertility.com/hcp) offers a wide range of resources relevant to physicians’ daily practice. On the portal, healthcare professionals can find key medical and scientific content. This includes the latest news, publications and developments in the field of fertility as well as expert opinion videos and educational materials. The portal also provides the opportunity to discover more about Merck’s therapeutics, technologies and services.

The Patient Support Portal (fertility.com/support) has been created to provide a profound source of information for women, men and couples who are trying or have been trying to conceive. The portal is designed to support patients at every step of their fertility journey, including educational materials that help them understand fertility and treatment options. They can also find lifestyle advice to improve their chances for success.

Fertility.com is designed with convenience and easy navigation in mind, ensuring that patients and physicians can easily access the information they need, anytime and everywhere. This new online platform demonstrates Merck’s commitment to continuing to support people trying to conceive, whilst also offering HCPs a scientific platform with the latest advances in reproductive medicine.