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2 Mar 2019

Ascent Meditech launches, e-commerce platform

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Ascent Meditech Limited, a leading player in orthopaedic soft goods, mobility, wound-care and healthcare products, has launched its e-commerce platform making its flagship brand Flamingo products available anytime anywhere across the country. The company’s e-commerce platform will initially focus on 110 products (available in multiple SKUs) out of the total portfolio of over 320 products.

The product mix maintained for the e-commerce platform comprises of OTC as well as RX products, with majority being OTC products. The product range is segregated into 6 categories– Comfort range (for back, shoulder, arm, leg, knee, ankle, compression aids and splints); Premium range (regular premium, neoprene); Lifestyle range (for heat therapy, cold therapy, back rest, cushions, sports); Paediatric range (for kids); Wound-care range (bandages for everyday use); Mobility range (crutches, walkers).

Products across the 6 categories are available at a discount of 10% to the MRP. Ascent Meditech has tied up with FedEx for product fulfilment across the length and breadth of the country. On purchase of Rs. 200 and above, consumers need not pay any delivery charges.

Rajiv Mistry, founder & MD, Ascent Meditech Ltd., said, “Ascent Meditech has many firsts to its credit and our e-commerce platform Flamingohealth is also unique. It focusses on the end consumer and provides them with genuine quality products and choices (sizes, colours, varieties). It addresses the pain management needs of an entirely new generation of consumers (millennials) who are predominantly tech savvy. It exposes consumers to a wide range of Flamingo products across the human musculoskeletal structure. The layout of the portal has been kept simple, broad categories has been simplified and products have been segregated across 6 categories which users can relate to in their everyday life.’’

The company has appointed bollywood superstar Hrithik Roshan as the brand ambassador for their flagship brand ‘Flamingo’. Adhering to international certification standards for medical products, the Flamingo range of 320+ products, are accepted by consumers in 47 countries globally.

The epitome of super-human fitness and dancer par excellence, Hrithik Roshan unveiled the teaser of a new consumer awareness campaign titled ‘An Aid for a New Life’ marking his brand endorsement of Flamingo Orthopaedic soft goods, mobility, wound-care and healthcare products. While Flamingo products under the orthopaedic and healthcare segments cater to the various musculoskeletal and lifestyle-related disorders respectively, the focus of products under the mobility and wound segments is directed towards mobility impairment and wound care.

The company has five manufacturing facilities, which have WHO-GMP standards and its major products are CE certified and US FDA compliant. It has 125 super stockists (main regional distributors), 1,200+ stockiest (area distributors) and the products are available in 1,50,000+ outlets (wellness/pharmacies/hospitals/clinics etc).

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